Search and Social: Unite and Conquer!

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Healthy social media activity and effective search optimization are both part of a well-balanced online marketing diet, but they build stronger brand bodies when their powers are combined. In this deck you’ll learn to leave behind several myths about how social media affects search, and move to the truth supported by massive data studies. Find out not only why your social and search initiatives must be coordinated, but the increased marketing effectiveness you gain when they are in tune. Presented at BankSocial 2016

Social & SEO: Unite and Conquer!
@marktraphagen

@marktraphagen
Are we not men?

@marktraphagen

But it’s not about Google+
@marktraphagen

Not about any particular channel
@marktraphagen

Your prospects are on the other side
@marktraphagen

Where’s
the
Crack?
@marktraphagen

One crack: Social SEO
@marktraphagen

What is Social SEO?
@marktraphagen

Social SEO Mythology
@marktraphagen

Ranking Correlation
@marktraphagen

Ranking Correlation
@marktraphagen

stonet.co/fbseo2013
@marktraphagen

stonet.co/fbseo2013
@marktraphagen

stonet.co/GoogleTweetIndexing
@marktraphagen

stonet.co/GoogleTweetIndexing
@marktraphagen

stonet.co/GoogleTweetIndexing
@marktraphagen

After the “Firehose” turned on
@marktraphagen

What about Google+?
@marktraphagen

stonet.co/gplusranking
@marktraphagen

stonet.co/CuttsSocialAuthority
@marktraphagen

What about the correlations?
@marktraphagen

@marktraphagen

@marktraphagen

@marktraphagen

No, just common to hot days
@marktraphagen

More likely cause
@marktraphagen

More likely cause
@marktraphagen

More likely cause
@marktraphagen

More likely cause
@marktraphagen

Are social and search playmates at all?
@marktraphagen

So how do we make the magic?
@marktraphagen

The Social SEO Cycle
@marktraphagen

1 Content
@marktraphagen

1. Content
2. Visibility
@marktraphagen

1. Content
2. Visibility
3. Audience
@marktraphagen

1 Content
2 Visibility
3 Audience
4 Fans
@marktraphagen

1 Content
2 Visibility
3 Audience
4 Fans5 Reinforcement
@marktraphagen

1 Content
2 Visibility
3 Audience
4 Fans5 Reinforcement
6 Authority
@marktraphagen

1 Content
2 Visibility
3 Audience
4 Fans5 Reinforcement
6 Authority
7 Discovery
@marktraphagen

@marktraphagen

@marktraphagen

@marktraphagen

@marktraphagen

@marktraphagen

@marktraphagen

Organic SEO After Our Content “Hit”
@marktraphagen

@marktraphagen

1 Content
2 Visibility
3 Audience
4 Fans5 Reinforcement
6 Authority
7 Discovery
@marktraphagen

Organic SEO After Our Content “Hit”
@marktraphagen

Let’s Connect!
• www.stonetemple.com
• @MarkTraphagen
Or just Google
“Mark Traphagen!”
THANKS!

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