1. introNetworks Webinar Series
quot;Five Steps To Using Social Media
to Make Your Next Event
A Massive Successquot;
With
Stephen Nold,
CEO, Founder,
MeetingTechOnline
Mark Sylvester,
CEO
introNetworks
Wednesday, May 27, 9 am Pacific
2. Before we start…
Range of Social media
expertise definition
Questions via
GoToWebinar
and Twitter
3. Chat Live with us on Twitter
Have a Twitter Tweetchat.com Ask Questions
Account? • Login using your • Chat with others
• Yes, great! Twitter account • We will monitor
• If not, create one • Join the #mto this room live
at Twitter.com, it room during the
takes 2 webinar
minutes, we’ll
wait…
4. Today’s Conversation
Define Your
Technology
Plan
Support a
Post Event
Purpose
Opportunitie
s Five Steps To Driven
Community
Using Social
Media at Your
Events
Focus on Budget
Message Resources
5. Tech Plan: Foundation
Relevant Connected
Relationships
Messages Communities
• Create plan that includes tangible objectives with
measurable results.
• Take inventory of your resources and budget and be
realistic.
• While many social media tools can be low cost, they can
also quickly become resource intense if you let them.
• Get your marketing manager on Twitter and Facebook may
not be the best tactic for your organization goals.
6. Technology Plan
Choose the solution that best Not all social media solutions fit
matches your organization’s every show objective
technical objectives
The Foundation
Create an interesting, relevant Promote and distribute your
message message via many channels
• The value of an exciting message • Be creative. Use videos, blogs, twitter and
• Obtaining visibility. Customers are photos
bombarded. Make your invite stand out.
Create passion
7. Purpose Driven Community
• Community
Identify • Content
• Conversation
• Purpose
Support • Passion
• Tools
Locate • Techniques
• Loyalty
Stimulate • Looks
8. Focus on Message
Relevant Multi- Call to
Message Channel Action
• David Distribution • Hanley Wood
Meerman • MTO Summit
Scott
9. Focus on Message
• Choose the solution(s) that best matches your organization’s
technical objectives
• Not all social media solutions fit every show objective.
• Create an interesting, relevant message
• David Meerman Scott: value of creating an exciting message.
• Obtaining visibility. Customers are bombarded competitive
messages. Make your invitation stand out. Create passion.
• Promote and distribute your message via many distribution
channels.
• Be creative and find ways to use video, blogs, twitter and
photos.
10. Budget Resources
Easy To Overwhelm
Set realistic expectations
Monitoring and Participating
Takes Time Can’t Be Absent
If You Don’t Attend, Neither Will They
Community Stimulus Conversation Starters
11. Post Event
Onsite
• Invitation to • Loyalty
Interactions • Physical Relationships
Bonding
Pre-Event Post-Event
12. Resources
• introNetworks, free Educational Webinar
series
• Tradeshow Week, Event Tech Blog
• BlogWorld
• David Meerman Scott Case Studies
• MTO Summit San Francisco, October 21-
22
13. Thanks For Watching
For more information onMeetingTechOnline
• stephen@advontech.com
• http://www.meetingtechonline.com
• @stepnold (twitter)
For more information on Mark and introNetworks
• mark@intronetworks.com
• http://www.intronetworks.com
• @marksylvester (twitter)
Webinar Replay – in 24 hours
• http://www.intronetworks.com/webinars.aspx
Notas do Editor
Goal: All about developing relevant messages delivered to masses which generate relationships that in turn create connected communities. Create plan that includes tangible objectives with measurable results. Take inventory of your resources and budget and be realistic. While many social media tools can be low cost, they can also quickly become resource intense if you let them. Get your marketing manager on Twitter and Facebook may not be the best tactic for your organization goals.
Goal: All about developing relevant messages delivered to masses which generate relationships that in turn create connected communities. Create plan that includes tangible objectives with measurable results. Take inventory of your resources and budget and be realistic. While many social media tools can be low cost, they can also quickly become resource intense if you let them. Get your marketing manager on Twitter and Facebook may not be the best tactic for your organization goals.
Identify your community, content and conversation Support, not create a community with a definite purpose. No purpose, no loyalty.Community – Generate a following by spreading your brand across targeted web vehicles and creating a feedback loop that converts interest into sales leadsWhen asked what is the best social media tool to launch; the obvious answer is the tool where you find your community.
Create an interesting, relevant messageDavid Meerman Scott: value of creating an exciting message.Obtaining visibility. Customers are bombarded competitive messages. Make your invitation stand out. Create passion.Promote and distribute your message via many distribution channels.Call to Action
Don’t overwhelm your own resourcesMonitoring and participating in community discussions takes time and resources. Don’t take on a community presence and then become absent. Community members expect responses. If you don’t participate, neither will they.
Architecture of Participation – Tim O’ReillyDriving short term event interactions into long term relationships