Uncool Marketing – Overlooked Marketing Channels that Work for Startups
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Facebook and Twitter are the sexiest marketing channels on the block, but they probably wont help you get customers. Learn about under-appreciated channels that might prove to be very useful for your startup.
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Uncool Marketing – Overlooked Marketing Channels that Work for Startups
- 1. UNCOOL Marketing Channels That Work for Startups Thursday, November 7, 13
- 2. Facebook/Twitter/Pinterest/YouTube are sexy, cool, and enticing... Thursday, November 7, 13
- 3. And they are REALLY valuable for *some* startups: Thursday, November 7, 13
- 4. But that isn’t the case for most companies. DON’T give into the temptation to spend all your time worrying about likes, views, retweets, etc. Thursday, November 7, 13
- 5. Why resist the cool marketing channels everyone talks about? • TONS of noise • Not great for customer & user acquisition • Most startups ignore channels that are boring/lame/ugly Thursday, November 7, 13
- 6. Some uncool channels to try out: • 2nd/3rd tier blogs • Webinars • LinkedIn • SlideShare • Podcasts • Forums Thursday, November 7, 13
- 7. Non-TechCrunch blogs • Usually have devoted fanbase • (Obviously) more likely to cover you • Building relationships pays off • Steady drum beat press > giant spike every 6 months • People WILL notice – it will help build credibility •Your customers Thursday, November 7, 13 ≠ Silicon Valley
- 8. Webinars* (*please don’t fall asleep) • Great if your product isn’t 100% intuitive (it probably isn’t) • Cultivate power users • LEAD GENERATION (make people better at their jobs) • Customer research • Easy to run if you know your product Thursday, November 7, 13
- 10. wow such knowledge amaze much webinar Thursday, November 7, 13
- 11. LinkedIn • Where the SaaS/SMB/Enterprise people hang out • Get product recommendations • Can contact anyone (for a price) • Groups = targeted marketing • More receptive to “serious” marketing content (white papers, case studies, reports) Thursday, November 7, 13
- 12. Groups (stalk people) Products (bug people to review you) Thursday, November 7, 13
- 13. SlideShare • Embeddable in Tweets (a big deal) • Pimp yourself out (be a “thought leader”) • FORMS OMG FORMS Thursday, November 7, 13
- 14. View an entire presentation on Twitter Thursday, November 7, 13
- 15. HubSpot at it again... Thursday, November 7, 13
- 16. Go viral* *if you’re lucky Thursday, November 7, 13
- 17. Podcasts • People LISTEN • Be a news source for potential customers • More opportunity for “thought leadership” • EASY to produce (video is usually awkward unless you spend $$$) Thursday, November 7, 13
- 18. “Do people still listen to podcasts?” Thursday, November 7, 13
- 19. Figure out your niche! Thursday, November 7, 13
- 20. Forums • Rule 34 • Contact individuals for feedback on MVP (just don’t be a creep) • Steal competitors’ customers (forums = people complaining) • Test out offers Thursday, November 7, 13
- 21. Don’t assume people give a shit about what YOU do. Make it about them. Thursday, November 7, 13
- 22. Q&A Thursday, November 7, 13