An overview of key considerations that entrepreneurs should understand when devising and executing their fundraising strategy.

1. What You Need To Know About Raising Venture Capital

3. Who Does DFJ Gotham Invest In?

4. What Is The DFJ Network? 23 funds, >$6 billion in capital 150 professionals, 600 portfolio companies Unique access, insight and deal flow

6. What Makes A Company Successful? How you finance your company matters! Team Idea Finance

7. Is VC Right For Your Startup? Scalability of Business Capital Required to Achieve Breakeven Cash Flow High Low High Low Venture Capital Build a Giant Co Bootstrap Own 80% of a Small Co Not Viable Weak Barriers: Venture Capital Strong Barriers: Bootstrap

9. Why VC Is Helpful? Low High Friends & Family Angels Venture Capitalists Capital Advice Connections

10. Are You Ready For VC? Great Team Huge Market Product in Market Seed ($50K - $1M) X Series A (>$1M – 5M)

11. What Materials Do You Need? Get the meeting Executive Summary Create interest Presentation Explain how Financial Model

12. What Topics Do You Need To Cover? Executive Summary Presentation Location Mission Overview Addressable Market Competitive Landscape Barriers Achievements Financials Capital Raised Objectives Management Bios

13. What Topics Do You Need To Cover? Location Mission Overview Addressable Market Competitive Landscape Barriers Achievements Financials Capital Raised Objectives Management Bios Be sure to include these Not market size State why you’re better May be more than you think

14. How Do You Get The Meeting? Mutual Contact LinkedIn Cold Email Spam Most Effective Least Effective Direct Introduction

15. What Is The Objective Of The First Meeting? To get the second meeting. What is the objective of the first meeting?

17. How Can You Maintain Momentum? Industry News Milestones Internal Materials

18. How Do You Know You’re Close To A Term Sheet? Can you come meet the rest of my partners? How do you feel about these terms?

19. What Should You Expect In A Term Sheet? An Exploding Offer Exclusivity 30 day Due Diligence Participating Preferred Stock Liquidity Preference Founder’s Equity Vesting

20. What Happens After The Investment? On The Same Side Of The Table

21. Contact Info Mark Davis DFJ Gotham Ventures (212) 279-3980 Blog: markpeterdavis.com twitter.com/markpeterdavis