Manchester City Football Club and luxury department store Harvey Nichols have partnered to create the first ever concept box for match viewing at Etihad Stadium. The bespoke Harvey Nichols box features the latest designer fashion, beauty services, and food and drink. Guests can shop items in the box or enjoy experiences like cocktail classes, personal shopping, or spa treatments on match days or for other events. The box aims to provide an ultimate luxury experience combining football and high-end retail.

1. Harvey Nichols Platinum Box Experience

2. Harvey Nichols Platinum Box Experience –
Press Release – March 5th 2012
Dream team nets fashion first
Manchester City and Harvey Nichols take corporate boxes into another league
Two leading brands from the worlds of football and fashion have collaborated in a Premier League first, with
the launch of the Harvey Nichols concept box at the Etihad Stadium, home of Manchester City Football Club.
Making its debut this weekend, what was a traditional 8ft x 11ft platinum hospitality box has been transformed
into a designer paradise by the Club’s partner, in a bid to create the ultimate experience for men and women
within the Stadium.
The bespoke Harvey Nichols box has been custom designed by Manchester-based refurbishment specialist,
Preferred Spaces. The design experts have created a space that incorporates luxury and practicality, and within
which visitors can enjoy a range of the very best Harvey Nichols’ experiences, on or off match day.
A first in world football, the box includes carefully selected designer clothes for men and women together with
jewellery, handbags and shoes from designers including Jimmy Choo, Christian Louboutin and Dolce &
Gabbana. Guests are able to purchase goods, with a dedicated hospitality team on hand to process purchases.
On match day, guests can enjoy one of a selection of experiences for men, women or both, with cocktails on
arrival, a personal shopper to advise on the latest fashion trends and beauty therapists offering makeovers,
manicures and hand massages. A Harvey Nichols sommelier will ensure the male guests are entertained with a
spirit or wine tasting masterclass.

3. Press Release – March 5th 2012….cont
Guests can enjoy a sumptuous line-up of match day fayre, created by Harvey Nichols chefs. Served prior to kick
off, half time and at the final whistle, guests can enjoy anything from Bento Boxes filled with British food, to
Lamb Hotpot served in a Harvey Nichols style or a sumptuous afternoon tea.
With unrivalled pitchside views, attendees can enjoy some of the finest football in the Premier League, from
their own personal balcony. With private dining, a complimentary match day programme, match parking,
guests will take home a complimentary gift bag which includes Harvey Nichols wine, soap gift sets and
macaroons in team colours.
Catering for up to 10 people, the box is available for hire on match days and non match days. It can be tailored
to meet the needs and requirements of guests, whatever the occasion, be it client entertaining, a birthday, hen
do, anniversary or corporate team day.
There are three luxury experiences to choose from including: a men’s experience, ladies’ experience or
bespoke experience which is suitable for both a mixture of the two, tailored exclusively for the organiser.
Manchester City’s Marketing Manager, Justice Ellis, pioneered the concept, he says: “This is a first in UK
football, making the traditional corporate box offering even more imaginative and exciting. We know our
customers value a unique experience every time they visit and the Harvey Nichols box epitomises this.

4. Press Release – March 5th 2012….cont
“The concept combines the exciting worlds of fashion and football to provide the ultimate match day or non-
match day experience for everyone. It is another example of the club’s ambitions to push the boundaries of
corporate hospitality and non match day events.”
The Harvey Nichols box concept was trialled last summer, receiving plaudits from the club’s business partners,
fans and long serving hospitality guests. It is the frontrunner for other concept boxes in the pipeline with a
number of the Club’s other key business partners.
Comments Iain Mackenzie, Store Director at Harvey Nichols Manchester: “We have enjoyed a great
relationship with Manchester City as a key partner for a number of years now and we are very excited about
this latest project. Harvey Nichols is renowned for being a leader in the fashion world and we are pleased to be
the first to launch such an original venture in the sphere of football!”

5. Harvey Nichols – Package Overview
The Harvey Nichols Box for a truly unique luxury experience at the Etihad Stadium.
The first of its kind, the custom designed Harvey Nichols box has been kitted-out to create a lavish
environment. The room is decorated with the latest in fashion, food and beauty, with experts on hand to guide
you through the day.
Choose from a wine master class, a personal shopper or even pampering treatments to add an unconventional
element to your football hospitality experience.
Not forgetting the unrivalled, atmospheric match views from your own personal balcony. The perfect venue for
those who love football and fashion.
Package includes:
• Food and drink with half and full time refreshments from a specially devised Harvey Nichols Menu
• Choice of 3 Experiences or a Bespoke package
• A luxury gift bag for both men and women
• A Harvey Nichols host mixologist serving a selection of cocktails
• The room decorated with items from the Harvey Nichols store – with the opportunity to purchase goods
on the day, for delivery/collection outside of matchday
• Betting Facilities available
• Match Programmes
• On site car parking for 2 cars

6. The Men's Experience
Drinks Masterclass
30 minute drinks masterclass, based on customer requirements choose from:
• a cocktail masterclass,
• a spirit or wine tasting class
Both hosted by a Harvey Nichols Mixologist or Sommelier.
In addition all guests will receive a
Harvey Nichols Gift Bag including:
• Harvey Nichols Own Label Wine 750ml
• Harvey Nichols Macaroons in MCFC and opposition colours

7. The Ladies Experience
Two standard options are available to choose from:
The Beauty Experience
• Mini Makeovers/Hand and Arm massages available from one of the luxury brands available at
Harvey Nichols Manchester
• Luxury samples from the brand included in the gift bag
The Fashion Experience
• 15 Minute Trend Presentation from one of the Harvey Nichols Personal Shopping team, followed by
personal consultations
• the latest copy of Vogue is included in the gift bag to ensure you keep up to date on the latest
fashion
Plus a Harvey Nichols Gift Bag including:
• Harvey Nichols Soap Gift Set
• Harvey Nichols Macaroons in MCFC and opposition colours

8. A Bespoke Experience
Tailor-make your experience to suit your group’s needs or truly impress using a mixture of ideas from the other
experiences. We’re happy to hear your own ideas too!
Create a Match day that’s suitable for male and female guests
Receive goodie bags that are gender specific for your group
Work with an events manager to create a totally unique and bespoke experience.
Extra Options
• Drinks Master class POA
• Beauty Experience POA
• Fashion Experience POA
• Enhanced Gift Bag options:
• Jo Malone £45 pp
• Premium Wine £20 pp
• Gourmet Collection £25 pp
• MCFC Personalised shirt £tbc pp

9. Matchday Menu
BRITISH TAPAS
Oxtail Pasty, Confit Onions
Smoked Mackerel, Cucumber Relish,
Horseradish & Apple Salad
Ham Hock Fritters, Piccalilli
Harvey Nichols Salmon
FOLLOWED BY
Lamb Shoulder Hot Pot
Sticky Red Cabbage, Glazed Carrots
DESSERT “IN A GLASS”
Lemon Tart
Lemon Curd, Lemon Drizzle cake
Raspberry Jelly, Meringue
Sticky Toffee pudding
Date Pudding, Toffee Sauce
Vanilla Ice cream, date Jelly
HALF TIME - British Farmhouse Cheese
FULL TIME - Coffee / Harvey Nichols Tea / Miniature Bakery Biscuits

17. Information / Contacts
Harvey Nichols
Gavin Hudson
Sales Manager
Harvey Nichols
21 New Cathedral Street
Manchester
M1 1AD
MCFC Hospitality Sales
Trevor Goddard
Sales Manager
Etihad Campus
Etihad Stadium
Manchester
M11 3FF