Nigeria has experienced rapid growth in internet usage over the past two decades, rising from under 200,000 users in 2000 to over 55 million subscribers currently. Mobile penetration through smartphones has been a key driver of this growth, with 47% of phones in Nigeria now internet-enabled. Most Nigerian internet users are young, between ages 19-35, and social media platforms like Facebook, Twitter, and Instagram are highly popular engagement activities. Top celebrities have large social media followings that exceed over 1 million users on sites like Twitter.

1. Digital Statistics You Need to Know

2. Nigeria is the largest country in Africa, and the 8th Largest country
in the world by number of internet users.

3. • In 2,000, Nigeria had just under 200,000 internet users.
• In 2007, that number shot up to 10 million
• In 2010 we reached about 43 million.
• We are currently at over 55 million subscribers.

4. Mobile penetration has been largely responsible for the
accelerated growth in internet subscribers.

5. • As of March 2014, Nigeria has a total of 126 Million active
mobile lines in Nigeria.
• 47% of phones in Nigeria are internet enabled smartphones.

6. An average Nigerian spends 3 hours surfing the internet daily.

7. 67% of Nigeria’s internet users are male while the other 33% are
female.

8. 78% of the Nigerians using the internet are between the ages 19
and 35.

9. Students represent 41% of Nigeria’s internet users.

10. Mobile internet users account for 60.69% of the Nigerian Internet
population while 30.31% surf the internet using PCs.

11. The Percentage of Nigerians online activities are listed below:
• Online Shopping – 15%
• Entertainment (Music, Videos, gaming) – 46%
• Downloads – 45%
• Social Networking – 73%
• News and Information – 78%
• Email – 55%
• Work, Business/Studies – 48%

12. Social Media
83% of Nigerian active internet users are active on social media.
• Linkedin users – 13%
• Nairaland users – 17%
• Mobofree – 1.7%
• Skype – 22%
• Naij – 9%
• Google+ -> 32%
• Eskimi – 46%
• Twitter – 67%
• 2go – 57%
• Facebook – 73%

13. SOCIAL MEDIA USAGE
Social Vs Business
Mobofree 51% vs 49%
2go 37% vs 63%
Naij 55% vs 45%
Eskimi 39% vs 61%
Nairaland 61% vs 37%
Skype 54% vs 46%
Facebook 31% vs 69%
Twitter 37% vs 63%
Linkedin 73% vs 27%
Google+ 57% vs 43%

14. Celebrity Twitter Instagram
Whizkid 1.09 Million 206,810
Dbanj 860,000 50,507
Don Jazzy 827,000 120,451
Davido 749,000 161,397
Banky W 745,000 66,954
2Face Idibia 742,000 163,416
Tiwa Savage 645,000 100,439
Genevieve Nnaji 592,000+ 140,840
Top Ten Celebrities on Twitter and
Instagram

15. Top ten global most visited websites

16. Most visited websites in Nigeria

17. More Stats Coming Soon…
Nwayemike Michael Ifeanyi
Markova Creative Limited
michael@markovacreativeltd.com
www.markovacreativeltd.com
08092799441, 08125131130