Presents the initial problem and solution strategy or cieCap, a social gaming platform. Also introduces our projected business model and competitive advantages.
Scaling API-first – The story of a global engineering organization
cieCap Intro Pitch Presentation
1. Create. Share. Play.
Benjamin Gurga | Mark Rutledge
All contents of this presentation are the property of cieTech Labs, Inc. and can not be reproduced or published without the consent of the company
2. 2
Contents
• The Problem
• cieCap and our Solution
• The Target Market
• cieCap’s Competitors
• Business Model Summary
• Our Founding Team
3. 3
What is cieCap?
Asocial gaming network that allows users to
create original gaming and marketing content,
interact with their social networks and
engage businesses and brands
cieCap provides interactivity and brand
exposure while rewarding customers with a
virtual currency for being loyal and
having fun at the same time.
4. 4
The Problem
➤Social networking fatigue has led web and mobile
users to find sites driven by interests and experiences
➤Gaming is never really social and usually involves
physically isolated players
➤No platform exists for users to create and share
custom and original social gaming content
➤Brands interested in social marketing do not have a
dynamic platform to engage directly with consumers
5. 5
Our Target Market
2 Billion+
170M
15M
Smartphone Users Social Gaming and cieCap Users
(Worldwide) Tumblr Users (Players and Creators)
Total Addressable Market Serviceable Available Market Our Market Share
6. 6
The Solution
A website and mobile application where users can:
Create Share & Play Earn Rewards
Games Games & Money
for friends to play and for fun, to promote events and from top brands and businesses
brands to use for marketing celebrate milestones
7. 7
Our Competition
User Generated Content
Mobile/
Real-World
Online
Play
Play
Developer Generated Content
8. 8
Our Business Model
cieCap charges game creators a one time fee and earns
revenue through brand sponsorship fees
5M 4M $ 170 M
cieCap Game Brand cieCap
Creators Sponsors Revenue
$10 Account Fee $30 Avg. Marketing Fee 2012-2016
9. 9
Our Founding Team
Mark Rutledge Ben Gurga
Chief Hustler Chief Hacker
• M.S. from Carnegie Mellon • M.S. from Carnegie Mellon
University University
• Former Management Consultant • Released first software when he
with Deloitte and Booz Allen was in the 7th grade
Hamilton
Notas do Editor
(origin behind it, solution to the problem)GamificationBased on idea that interaction and engagement between people has become more holisticA digital arcade where people can play fun and engaging games while building community and social networks
A local bookstore to promote its business (In this era of on-line bookstore) A local coffee shop to boost its sales (Competing with big coffee franchise)