1. MARKOS STYLIANOS KATSOULAKIS
Phone: ++30.694.9721561 (cell) E-Mail: markoskat@yahoo.com
Address: 7 Taygetou street, 15125 Paradeisos Amaroussiou, Athens, Greece
Military Service (obligatory): Served in the Greek Air-force between 04/2004 and 04/2005
Linked-In Profile: http://www.linkedin.com/profile/edit?id=6621133&trk=hb_tab_pro_top
HIGHLIGHTS
• Entrepreneurial manager delivering top-line and bottom-line results with high client satisfaction
• 9+ years of advisory roles to CEOs and Sr. Management across industries and geographies
• 15+ years of work experience; 7+ of them in strategy consulting with 4 of them in BCG
• 8+ years of international experience in USA, Western Europe, Middle East and the Balkans
• Significant exposure in healthcare, consumer goods and retailing but also in banking and tourism
• Expertise in product portfolio and growth strategies, M&A screening, lean transformation,
organizational restructuring, salesforce and marketing effectiveness, marketing research, route-to-
market optimization, brand management, pricing and revenue management
• Strong experience in managing people and projects across functions, industries and geographies
• Recognized as superior coacher for entry-level consultants in BCG
• Strong inter-personal, communication and presentation skills
• MBA and MSc in Industrial Engineering from Georgia Institute of Technology, Georgia, USA
• Diploma (5-year, full-time) in Mechanical Engineering from National Technical University of Athens
(NTUA), Greece
WORK EXPERIENCE
IMS Health Consulting Group (02/2010 - Present) Athens, Greece
Engagement Manager & Head of Management Consulting, Greece
• Business Development leader and budget holder, managing the entry of IMS into Consulting in Greece
• His department of four with a Euro 1M+ annual budget for Consulting and Services
• Surpassed budget requirements for several quarters in a raw and has reached 40%+ above 2012 budget
despite very adverse conditions in the Greek economy overall and the healthcare sector more specifically
• Managing a local consulting team of four people and responsible for >€1.3M in top-line target annually
• Leading cross-functional project teams across geographies to deliver high-quality results
• Advisor to General Managers, BU Directors, SFE Managers and Government officials in the Healthcare sector
• Main focus and several projects executed on Portfolio Strategy (e.g., market-entry strategies), M&A target
screening, Business Planning and Forecasting, Distribution Channels and Parallel Trade, Salesforce
Effectiveness, Resource Optimization and Rightsizing, Pricing and Market Access, Marketing Research
• Experience in key therapeutic areas with particular focus on Oncology, Immunology, Hematology, Diabetes,
COPD and Asthma, Osteoporosis
• Major project experience also in the OTC and Personal Care markets for the pharmacy channel
THE BOSTON CONSULTING GROUP (06/2006 – 02/2010) Athens, Greece
Senior Strategy Consultant
Healthcare:
• Lead consultant for the landscaping study of the Pharma sector in Egypt and the MENA region. Team assessed
potential M&A opportunities for major Pharma multinational in the Middle East and developed a target short list
• Led the evaluation of salesforce effectiveness for major Pharma multinational across multiple dimensions.
Proposed new approach and tools for physicians’ profiling, segmentation and targeting and led implementation
workshops for the medical rep teams
FMCG and Retailing:
• Led the brand repositioning and the new category management strategy for a major non-grocery retailer
• Lead consultant in redesigning the organizational structure and the store operation processes for major retailer
in Southern Europe. Developed detailed training and communication plans for implementation
• Developed the route-to-market strategy for major consumer goods company in Europe: Restructured sales
organisation, optimized field force effectiveness and their routes, proposed new trade terms structure,
developed tools for effective key account management, designed new incentive scheme for the field force
Banking (Wholesale and Retail):
• Managed the de-layering and right-sizing effort for a major European bank in Central-Eastern Europe with
special focus on retail network, the wholesale network and its leasing subsidiary
• Supported the post-merger integration of the IT and Operations departments of two leading banks in the
Balkans. Also responsible for the business plan of the merged entity and the identification of cost synergies
• Advised European bank on lean transformation and process redesign initiatives for bank’s retail branches.
Developed strategy for customer migration to alternative channels
• Led the brand re-positioning strategy and evaluated new product concepts for major retail bank in Europe

2. • Analyzed in depth the banking sector in Greece and the presence of its major players in Eastern Europe.
Developed stress-test models to evaluate liquidity needs and potential problems ahead for major players
• Helped major European bank to develop the vision for the “branch of the future”. Developed bank’s new
organizational and operational structure built around the catchment area concept
• Helped leading bank in the Middle East to establish and staff its Complaints Handling department. Developed
the organisational structure and the required processes for the lean operation of the department
• Developed a product portfolio strategy for a major European bank. Also redesigned the bank’s new product
development processes to cut back time-to-market
• Developed a business customer landscaping study and segmentation model to enable a Southern European
bank launch its business center network
NESTLE (05/2005 - 06/2006) Athens, Greece
Marketing Manager, Department of Infant Formula and Clinical Nutrition
• Managed all marketing operations for the Infant Formula and Clinical Nutrition product lines including business
planning, forecasting, campaign management, pricing, and competitive intelligence
• Launched successfully several new products that helped boost department's turnover. Launches significantly
outperformed initial sales forecasts
• Was responsible for training the 10+ Medical Detailing team into the new products
• Made several presentations on new product launches to Key Opinion Leaders in Paediatrics and Neonatology
ROYAL CARIBBEAN CRUISES (12/2000 - 01/2004) Miami, Florida, USA
Manager, Department of Revenue Management, Business Planning & Analysis
• Coordinated a team of 4 in designing and implementing joint pricing/ marketing and IT projects. Team
recognized as a significant contributor to company’s superior performance versus competition for eight
consecutive quarters
• Held advisory role for 30+ revenue management analysts and managers as well as for company’s Senior
Management on pricing and CRM initiatives
• Developed winning pricing strategies and CRM initiatives and ensured smooth implementation
• Coordinated the design and development of the competitive pricing and advertising databases
Senior Analyst, Department of Revenue Management and Business Analysis
• Coordinated the re-vitalization of the “Celebrity” cruise brand. Major tasks included customer segmentation
and profiling, pricing structures, new advertising campaign and innovative on-board product offerings
• Designed and implemented the Monthly Balanced Scorecard with 40+ financial metrics. Was presenting the
key findings monthly to company’s Senior management and Product teams together with growth opportunities
• Developed the revenue maximization model. Model served as strategic tool to quickly adjust prices based on
changes in consumer behavior. Presented the model to company’s CEO and int’l conferences. Recognized as a
tool contributing to company’s superior financial performance
• Significantly improved demand forecasts up to accuracy of 90-95%. Designed database tools for reservations
that helped de-average and better model incoming demand patterns
FEDERAL EXPRESS (09/1998 - 12/2000) Memphis, Tennessee, USA
Senior Marketing Analyst, Department of Strategic Marketing Analysis
• Led initiative to increase coverage of First Overnight service. Initiative resulted in 15% year-over-year volume
increase in a flat market. Tasks included analysis of regional economic trends, marketing research, alternative
demand forecast scenarios, design of tailor-made promotional offers and ad campaigns
• Developed action plan to minimize revenue losses in express mail from increasing internet penetration. Plan
presented and approved by company’s Senior Management
Marketing Analyst, Department of Business Planning and Forecasting
• Led the company’s multibillion-dollar International Revenue Plan for Fiscal Year 2000. Coordinated submission
of business plans from all international regions and presented them to company’s Senior Management
• Participated in development of company’s Strategic Expansion Plan in Europe. Tasks included value
proposition, competitive analysis, revenue and volume forecasts by product and country, break-even analysis
• Led the design, development and implementation of an intranet-based ERP system for company’s Marketing &
Sales departments around the world. System reduced business planning cycle time by ~30%
PROCTER AND GAMBLE (06/1997 - 09/1997) Athens, Greece
Summer Intern, Department of Finance and Economic Analysis
• Analyzed company’s key competitors by major brand (brand economics, profitability analysis, pricing etc)
• Proposed detailed action plan and presented it to company’s senior management
• Received full-time job offer effective upon completion of the MBA
PLANNING CONSULTANTS (01/1996 - 09/1996) Athens, Greece
Consultant, Department of Logistics and Production Planning

3. • Designed and implemented an ERP system for a major retailer. Project also included re-engineering of
processes across retailer’s supply chain and the design of a new, centralized warehouse
• Developed Business Plans for several major Greek firms and proposed growth opportunities

4. While in the army, worked part-time for four months at DIADIKASIA CONSULTANTS on business plan
development and at EXODUS as a technical solutions architect for web-based applications. Work experience
also includes two-month summer internships in engineering projects for ATTIKO METRO (Greece, 1995),
BUDAPEST WATERWORKS (Hungary, 1994) and HELLENIC TELECOMS ORGANISATION (Greece,
1993).
Also attended a 400-hour seminar on supply chain management at ELKEPA (09/1995–12/1995)
EDUCATION
GEORGIA INSTITUTE OF TECHNOLOGY (09/1996 - 06/1998) Atlanta, Georgia, USA
Master of Science in Management (MBA); Major: Finance, Marketing; Final GPA: 3.86/4.00
Received the “Who Is Who among Students in U.S. Universities” award for academic excellence
Awarded graduate research assistantship based on academic performance (03/1997 – 06/1998)
GEORGIA INSTITUTE OF TECHNOLOGY (03/1997 - 08/1998) Atlanta, Georgia, USA
Master of Science in Industrial Engineering; Final GPA: 3.60/4.00
Major: Logistics, Statistics, Operations Research
NATIONAL TECHNICAL UNIVERSITY OF ATHENS (09/1990 - 09/1995) Athens, Greece
Diploma in Mechanical Engineering (five-year, full-time program); Final GPA: 7.15/10; Ranking: Top 10%
Major: Industrial & Production Engineering (Logistics, Operations Management, Industrial Economics)
Graduation Thesis: Inflation and corporate bankruptcies – Application on firms traded in Athens Stock Exchange
LANGUAGES
Greek (native); English (excellent); Spanish (fluent); French
COMPUTER SKILLS
• Significant experience in database design and applications for business planning, CRM, revenue management,
field force management, call centers, reservations and credit scoring
• Strong experience in leading complex IT projects for Marketing and Operations
• Excellent command of MS Excel, Word, Power Point, Visio, Windows NT/XP/2000 and Think-cell
• Very good knowledge of IMS (Pharma), Nielsen (Retailing and FMCG) and GfK databases
• Good knowledge of MS Access, MS Project, Oracle, SAS, SPSS, Minitab, Arena, Brio, SQL & PL/SQL, HTML,
web-based applications, Unix and AS400
RECOMMENDATIONS
Available upon request; Six of them posted in publicly-available LinkedIn profile