1. Creative ways to increase and improve your customer reviews
There is no debate, ratings from online customers are important whether you are selling a
product or providing a service. We know that consumers are like friends, family and even
strangers for reviews and recommendations on products and services. They rely on word of
mouth marketing. They use the internet for research before buying, so what people say online
influence whether or not someone buys from you.
The reviews are not only good for customers; it’s good for your online presence. Online reviews
have been getting more and more impact on the results of the search engines and have the
ability to positively affect your placement in search engines, especially looking for placement on
local listings. Reports have also shown that customer reviews often increase the rate of clicks
on your website and uses its geographic list to strengthen, which is why they often increase
their local search location. Visibility on the customer rating page is an important component to
determine the engines' values and their search relevance on the local market.
Talking about creative ways to increase and improve your customer reviews on your product or
service, certain actions need to be emphasized and gestured on. Most reviews also focus on the
negative, because that is when most consumers feel it is important to let your voice be heard.
The reviews are not only good for the business, but are good for customers.
You need to make sure that your profiles are completed and your products are properly
submitted to following sites
Yelp
Google+ Local
Yahoo! Local Listings
Foursquare
Merchant Circle
Angie's List
Once you have finished completing your profile, you have to strategize the way you have to
produce customer relations in order to leave reviews for you and can be your brand
ambassadors.
2. 1. Communicate through social media sites: Social networks have come closer to the world
and make life easier and now use their time to organize such channels as a means of
providing better customer service. Sites such as Facebook, Orkut and MySpace allow not
only a company to communicate with customers at different levels, but also help to
send reactions by sending update about the product and service and reputation and
managing the image of the brand. These pages are getting closer to the customers,
increasing customer service. Building a community, an event or Forum, the end result
would be a better brand image with the right customer service!
2. Request a review. Are you asking for a review? You can request a review for your
website, email, phone or even a traditional approach by asking them to post a postcard
or comment it for review. I am amazed how many companies do not even ask
customers for a verification or confirmation.
3. Educate them on how to leave a comment. You will be surprised how many customers
do not realize the importance of today's business reviews. Create a single sheet or form
tutorial that educates them on the form of feedback to be published and where it can
be published.
4. Personal touch. Do not automate the process if it is not necessary. Why not send a
personal email requesting a review. Many current customers miss out on that personal
touch, especially when it comes to doing business online.
5. Respond to reviews. If you get a negative rating, responding in public will solve the
problem. This shows that you are listening and committed to the often more stimulating
comment. If you have a positive balance is sure to say thank you.
6. Serve customers via forums: If many of your customers have similar questions, it is
smarter to put the solution that is searchable globally by the users and the search
engines. The customer can easily click on the name of the product to solve their
problems. Also, a forum can provide different solutions for a single problem, allowing
the customer to choose the most convenient one that suits his/her needs. Along with
better and faster customer service, a forum can reduce calls to customer service
management, as customers receive solutions across the network.