1. iOS8
18th September 2014

2. Today’s summary
iOS8
• Short history, timeline
• Current key strengths and weakness
• New features / changes in the last version and opportunities
> How does this help the consumer?
> What does it mean brands can do?
> How can we use these features

3. Short history / timeline

4. June 29, 2007

5. iOS1 – the iPhone is born
Year: 2007
- No official name were given on its
initial release;
- Apple simply stating the iPhone runs
a version of Apple's desktop
operating system, OS X
Most important features:
- user interface
- software keyboard: was perhaps the first genuinely usable keyboard that could be typed on
with your fingers

6. iOS2 – Apps
Year: 2008
- Apple introduced the App Store to
iOS.
Most important features:
-Apple Store, 3rd-party apps
-iOS SDK (Software Development Kit):

7. iOS3 – New features
Year: 2009
- huge list of functionality and
apps updates
Most important features:
-Cut copy paste functionality
-Push notifications for 3rd party apps
-USB & Bluetooth tethering
-Find my iPhone
-Spotlight search: research of content across contacts, emails, calendars, notes etc.

8. iOS4 – Multitasking
Year: 2010
Apple's implementation of
multitasking meant that the iPhone
would have been less vulnerable
from apps taking up too much
memory in the background which
means a better use of the battery.
Most important features:
- Retina display: Apple added support for the iPhone 4's Retina Display and faster
processor, giving developers even more ways to create high quality apps.
- FaceTime videochat
- Personal Hotspot

9. iOS5 – Siri
Year: 2011
Siri replaces Voice Control with a
"virtual assistant" that is able to do
more than just connect calls.
Most important features:
-Notification center
-No PC required when activating a new
device
-iMessage / iCloud

10. iOS6 – Goodbye Google Maps
Year: 2012
Most important features:
-Apple Maps
-Passbook: collecting rewards cards, payment types, tickets, coupons, boarding passes,
and anything else with a barcode in one place

11. iOS7
Year 2013
Most important features:
- Visual overhaul: flattened graphics, colorful gradients, and transparencies
- Control Center: is Apple's version of the quick-settings toggles found on Android
phones
- Touch ID / New swiping gesture that makes navigating around apps much easier

12. Jay Freeman,
a.k.a. saurik
Cydia

13. Current Key Strengths
and weakness

14. 1. Consistency
2. Well designed, Intuitive User
interface
3. Better Support System
1. Software limitations
2. Price of iOS devices

15. iOS 8

16. iOS8 – New Features
Released 17 September 2014
1.Continuity
2. Widgets
3. Extensibility

17. iOS8 – Continuity
- Interactivity with iPhone –
iPad, Mac, apple TV.
OSX Yosemite (desktop OS)
iOS8
- calls, messages
- documents, notes, email via
AirDrop

18. iOS8 – Widgets
- Third-party apps will be able
to inject interactive widgets
into the Notification Center
- iOS 8 lets users take action
on incoming notifications

19. iOS8 – Extensibility
- users will be able to install
third-party keyboards
- Improved sharing of data
- Touch ID fingerprint
recognition system to third-party
developers

20. iOS8 – Extensibility

21. iOS8 - features
Safari Credit Card Scanning

22. iOS8 - features
Phone Calls over WI FI
- Allows you to place phone calls over WiFi when connected to
a WiFi network, helpful when your carrier signal is low
- T-Mobile announced the feature

23. iOS8 - features
Keyboard Quick Type
- iOS8 predicts what you
would like to say next.
- It adjusts based on the
person you’re communicating
with

24. iOS8 - features
Messaging
- send audio/voice messages
- send current location
- Updates to existing
functionalities

25. iOS8 - features
Health Kit
heart rate monitor, activity tracker, fitness apps Medical ID

26. iOS8 - features
Home Kit
-Locks, Lights, cameras,
doors, thermostats, plugs,
switches
- Control individual devices
- Siri integration

27. iOS8 - features
Family Sharing
- Opportunity to share
purchased apps between up
to 6 people

28. How does this help the
consumer

29. Opportunities
Summary of new features from a technical perspective:
-Apple release the version new version of the SDK, 8.0 which includes:
- 4000 new APIs
- Touch ID API – open to third-party apps
- Apple Pay API
- Camera API – third-party camera apps can have precise control over
exposure, focus, and white balance
- Apple acquired testflight and app will be available in iOS8
- More power to third-party browsers and new features for safari (WebGL)
- third-party widgets
- third-party keyboards
- tons of new features for games development
- battery monitor for apps to improve battery life of the phone

30. How does this help the consumer
Apple Payments
NFC (near-field communication technology):
available in iPhone6 and iPhone6 Plus
Touch ID

31. How does this help the consumer
Apple Payments
NFC isn’t exactly new technology,
220,000 stores already have tech in place
to accept Apple Pay. You’ll be able to use
the iPhone 6 or 6 Plus at your local
Macy’s, Whole Foods Market, Nike,
Subway, McDonalds, Disney, and, of
course, Apple stores.

32. iPhone 6

33. Friday 19 September

34. iPhone 6

35. iPhone 6
- New Processor: The new A8 processor is 25 per cent faster
- Battery: slighly improved, especially thanks to iOS8
- New sensor functionalities: It can tell when you're cycling, walking, and
running. It can also estimate distance and can tell how many steps you're
running and how far you've gone. It can also work out elevation using the
barometer.
-Connectivity: 4G gets a boost to 150Mb/s from 100. Also Wi-Fi speed is
improved 3x
- Touch ID
- NFC (near field contact) chip
- Improved camera (improved slow motion video, from 120 to 240 fps)
Price: iPhone6 from £539 for the 16GB version