presentation for Nokias agency day in London

1. "All life is an experiment. The more experiments you make the better." so play more. Make lots of shit

5. Meat (real world) Digital (virtual world) The REAL REAL REALITY And it is ubiquitous Perception shift

6. Networks connect

7. Networks connect And the tool he used?

8. We walk alone

9. No More: The invisible posse

10. No More: The ghost gang

11. Global shift

12. Take a picture Perception shift

13. Take a picture Perception shift

14. Write a diary Perception shift

15. The changing nature of “friends” Perception shift

18. You no longer have control of the message You no longer have control of the campaign Control

22. Excellent: But that cant be just Nokia people to Nokia things to Nokia solutions Solutions that connect people in new and better ways Connecting people to people Connecting people to things You say

23. Excellent: But who decides what matters? ” Conversations about what matters.” You say

25. “ What's magical is what happens when an organization uses the New Marketing to become something it didn't used to be ­ it's not just the marketing that's transformed, but the entire organization.” Seth Godin – Meatball Sundae How New Marketing is Transforming the Business World Excellent: Seth also says: There are only two ways to win in the market. You can create a breakthrough. A promotion so powerful that people can't help but engage. An innovation so remarkable, people can't help but talk about it. A pricing strategy or ad campaign that breaks the mold and is worthy of attention. This takes huge guts and substantial investment. Or you can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust. This might take years. You say

27. So who pays for you to be social? Who do you forge relationships with? Who is creating the relationship? Whose voice is it? Social Media is Social

33. #UKsnow

40. If you lie you will be found out AT&T astroturfers supreme Transparency

41. Social Media is not A channel

42. Got a community manager? Communities: Growing fast in size and importance

43. So: Who uses Social Media?

49. Stats

53. Facebook public profiles

54. Facebook

55. Stats

56. two clusters of users: Meformers and Informers Meformers make up 80% of the population, while Informers are 20% This suggests that Informers would play a stronger leadership role in a business setting, shaping the discussion about events, helping to set context about what is more important. Informers have more friends and followers than Meformers , and have a higher degree of mentions by other users in messages. However Meformers play an important role in helping users maintain relationships with strong and weak ties. Maybe we need 20% of the tribe scanning the horizon for prey and predators, tracking the stars and clouds. Meanwhile, the other 80% are working on tools, setting up the tents, milking the goats, and drying the corn. http://news.rutgers.edu/medrel/news-releases/2009/09/study-reveals-two-ty-20090929 Meformers and Informers

57. GPS/Mobil a game changer Compass & gps changes ev en more Apps the starting point for a changing pattern of communication on mobile Mobile: bigger than the hype

58. Mobile: bigger than the hype

59. Mobile: enables video

60. Mobile is becoming part of everyday life. Rules for socializing are changing. It is ok to text while having a cup of coffee or tea with friends, or to photo with their mobile phone. However one in six Swedes does not think it is acceptable for someone to be constantly unavailable. www.teliasonera.com/trend Mobile: integration

61. Mobile: integration

62. there is a lot of hype about digital and its potential for businesses. If you have any doubts, and you should have, do proper research first. get proper information

64. the successful social media services are those that get incorporated into people’s daily lives , so your product must resonate within their culture. This is where apps come in: Benefits over Features Make life easier harmony with culture

65. use open-source software and services spend your time making stuff unique rather than getting to the starting line we already have the wheel

69. let go of ownership make content re-use easy, build APIs where possible/logical and remember people get claustrophobic when you lock them in

72. taqu

73. Philips VS Sun Not just Philips back Philips VS whatever

74. Let ‘em in (yep back to (no)control again)