Jim Geisman Pricing Isn’t Rocket Science - It Just Takes Some Work at Business of Software Conference 2013.
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Jim Geisman Pricing Isn’t Rocket Science - It Just Takes Some Work at Business of Software Conference 2013
1. Pricing Isn’t Rocket Science --It Just Takes Some Work
and time
and teamwork
and judgment
and experience
and luck
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2.
3. The Ethics of Garage-Sale Arbitrage
Is it ethical to buy something at a yard sale or flea market
at the seller’s asking price, if you know the value of the item to
be significantly higher than what is being asked because the
seller didn’t do their research?
Should you say anything to the seller?
The Ethicist, New York Times Magazine
4. The Ethics of Buying Software Licenses
Is it ethical to buy software from a software sales rep
at the seller’s asking price, if you know the value of the item to
be significantly higher than what is being asked because the
seller didn’t do their research?
Should you say anything to the seller now?
11. Manage Perception of Risk
+ € 1,000
€0
- € 1,000
€0
€0
€ 1,000
- € 500
+ € 500
Expected
Value = € 500
Expected
Value = € 500
Would you flip a coin?
Pain (Loss) > Pleasure (Gain)
12. Manage Perception of Value
• Loss aversion
• Anchor high
• Compromise
• Herd instinct
13. Manage Perception of Value
Technology Value
“Technology means nothing unless it enables
a differentiated customer experience.
Nobody goes into a restaurant because it has
a mobile app.”
CEO Panera Bread