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If ‘hustle’ and ‘Glengarry Glen Ross’ are synonymous to you, you might think this talk won’t be that relevant. You’d be wrong.
It’s fashionable to think that sales are the result of Inbound marketing in some circles – perhaps every sale you make comes to you magically through the Internet with no human touch. Does that mean you can’t do better? Steli has accelerated sales in some of the fastest growing Silicon Valley startups as well as growing his own SaaS business, Close.io. He will offer some proven techniques to grow your sales revenue and improve your sales processes. You can apply many of the same ideas to get things done in your own organization, regardless of your role. As Dan Pink said, ‘To Sell Is Human‘.
- Quality: write like a human (small letters, errors, etc.)
- Quantity: send more than you’re comfortable with
- Semi-Personal: firstname.lastname@example.org , Sent via
- Call to action oriented: Schedule a call , Reply to
4: Follow Up
Subject: Thank You From Hubspot
In reviewing some outstanding business today, I’ll be taking Close.io out of my current
follow ups at this time.
Where we’d initially agreed in the value of our service to strengthen your online
engagement, I’ve reached out to you on several occasions following our initial
discussions. Having not received any replies to date, I assume that we’ve either fallen
off your radar or perhaps the interest has diminished to the degree that my follow up is
no longer warranted.
I appreciate the opportunity to work with you and wish you the best with your ongoing
marketing efforts. I'd be happy to speak with you when you are ready to invest
resources into generating leads from your site.
I responded :)
Subject: Goodbye from Trunk Club
I was really looking forward to putting together a trunk of great clothes for you, but I
haven’t heard a response to my calls and emails. That means this will be my last email
to you. If you change your mind and would like to give Trunk Club a try, please let me
know and I’ll have you looking great in no time.
I responded :)
15mins or less
- Qualify ﬁrst: Can/Should they buy , is it worth the
- Beneﬁts vs. Features: Focus on what’s relevant
- Sales vs. Training: Demo value vs. teaching
- Errors/Mistakes: Be prepared for them
Until you get a result (yes/no)