6. “A Million Dollar isn’t cool, you know what’s
cool??? A Billion Dollar.”
- The Social Network
7. WordPress Basics
What (is WP)?
Who (can use it)?
When (to use?)
Where (to download)?
Why (choose it)?
How (to use/install it)?
8. SEO Basics
Terms:
SEO – Search Engine Optimization
Google – Top 1 Search Engine
SERP – Search Engine Results Page
Page Rank – Google Determinant
Niche – the general idea of your site
9. Well, some important maths
CPM – Cost per Mille
CPA/CPL – Cost per action / lead
CPC – Cost per click
CTR – Click through ratio (heatmap)
10. SEO in one slide
How Google Search works
Keywords and Key phrases
Content, content and content
On-page SEO (need HTML)
Link-building
Social Media (fb,twtr,ytbe,g+,lnkdn,instgrm,pntrst++)
Article submission (ezine, hubpages, squidoo)
Comments and forums
Paid SEO (traffic exchange, SEO pros)
Analytics
12. Survival Plan
Price to pay
Web hosting - $7 / month (about 3k+ / yr)
Domain name – $10-$14 / year
How to survive
Google Adsense
Affiliate Marketing (?)
Paid Ad Slots (?)
13. The Team
Developer(s) and Designer(s)
makes site functional and beautiful
Community Manager
interacts with fans
Site Admin / Site Moderators
answers questions, deletes spam posts
SEO Analysts
makes site Google-friendly
14. Bill Gates started with an idea
Jobs and Wozniak believed in their product
Mark Zuckerberg harness the power of the Internet