Learn how specializations can take your Marketo experience and career to the next level, and hear from Ajay Sarpal, Director of Marketing Operations and Technology at Araya Networks, as he describes his own experiences with specializations.

1. Marketo Specializations
Taking You to the Next Level
August 22, 2018

2. Your Presenters
Ayana Nickerson
Marketo Certification
Program Manager
Ajay Sarpal
Director, Marketing Operations
and Technology
Aryaka Networks

3. Get Ready✓
Get Set
Get Specialized

4. About Marketo Specializations
Marketo
Adoption
Courses
Marketo
Specializations

5. About Marketo Specializations
Benefits
• Receive industry recognition
Marketo
Adoption
Courses
Marketo
Specializations

6. About Marketo Specializations
Benefits
• Receive industry recognition
• Advance your career
Marketo
Adoption
Courses
Marketo
Specializations

7. About Marketo Specializations
Benefits
• Receive industry recognition
• Advance your career
• Build credibility amongst your peers in a
specialty areaMarketo
Adoption
Courses
Marketo
Specializations

8. About Marketo Specializations
Benefits
• Receive industry recognition
• Advance your career
• Build credibility amongst your peers in a
specialty area
• Demonstrate your mastery of advanced
techniques that accelerate results
Marketo
Adoption
Courses
Marketo
Specializations

9. About Marketo Specializations
Benefits
• Receive industry recognition
• Advance your career
• Build credibility amongst your peers in a
specialty area
• Demonstrate your mastery of advanced
techniques that accelerate results
• Differentiate yourself from the
competition
Marketo
Adoption
Courses
Marketo
Specializations

10. About Marketo Specializations
Benefits
• Receive industry recognition
• Advance your career
• Build credibility amongst your peers in a
specialty area
• Demonstrate your mastery of advanced
techniques that accelerate results
• Differentiate yourself from the
competition
• Raise your earning potential
Marketo
Adoption
Courses
Marketo
Specializations

11. Marketo Specializations
The purpose of the Marketo Specializations
is to differentiate yourself and showcase
your advanced skills.

12. Available Specializations
MARKETO
SPECIALIST
Analytics Attribution
Account Based Marketing
Analytics and Reporting
Creative Assets
Email Deliverability
Events and Webinars
Nurture and Engagement
Programs and Campaigns
Setup and Configuration
Social Marketing
Web Personalization

13. Marketo Specializations
Visit our Website to find out more information about Marketo Specializations
Stand out by adding Specializations to
your
career portfolio

14. Specialization Exam Format
• Approximately 30 multiple
choice items

15. Specialization Exam Format
• Approximately 30 multiple
choice items
• 60 minutes allotted to complete
the exam

16. Specialization Exam Format
• Approximately 30 multiple
choice items
• 60 minutes allotted to complete
the exam
• Exam fee: USD $25.00

17. Specialization Exam Format
• Approximately 30 multiple
choice items
• 60 minutes allotted to complete
the exam
• Exam fee: USD $25.00
• Overall passing score: 75%

18. Specialization Exam Format
• Approximately 30 multiple
choice items
• 60 minutes allotted to complete
the exam
• Exam fee: USD $25.00
• Overall passing score: 75%
• Exams are not proctored

19. Specialization Exam Format
• Approximately 30 multiple
choice items
• 60 minutes allotted to complete
the exam
• Exam fee: USD $25.00
• Overall passing score: 75%
• Exams are not proctored
• To register :
www.webassessor.com/market
o

20. Specialization Exam Format
• Approximately 30 multiple
choice items
• 60 minutes allotted to complete
the exam
• Exam fee: USD $25.00
• Overall passing score: 75%
• Exams are not proctored
• To register :
www.webassessor.com/marketo
• Find our more about our
Specialization Exams

21. Marketo Adoption Courses
Visit our Website to find out more information about Marketo Adoption
Courses

22. Get Ready
Get Set✓
Get Specialized

23. Preparing for Specialization Assessments
Marketo Adoption Courses
• Courses provide a deep dive into key
functionality and use cases.

24. Preparing for Specialization Assessments
Marketo Adoption Courses
• Courses provide a deep dive into key
functionality and use cases.
• Their intent is to help users advance
their knowledge and abilities regardless
of skill level.

25. Preparing for Specialization Assessments
Marketo Adoption Courses
• Courses provide a deep dive into key
functionality and use cases.
• Their intent is to help users advance
their knowledge and abilities regardless
of skill level.
• Format: Instructor-led virtual

26. Preparing for Specialization Assessments
Marketo Adoption Courses
• Courses provide a deep dive into key
functionality and use cases.
• Their intent is to help users advance
their knowledge and abilities regardless
of skill level.
• Format: Instructor-led virtual
• Duration: ½ day

27. Preparing for Specialization Assessments
Marketo Adoption Courses
• Courses provide a deep dive into key
functionality and use cases.
• Their intent is to help users advance
their knowledge and abilities regardless
of skill level.
• Format: Instructor-led virtual
• Duration: ½ day
For more information visit: Marketo
Adoption Courses

28. Exam Preparation Resources
• Marketo University Learning Portal

29. Exam Preparation Resources
• Marketo University Learning Portal
• Learning Passport

30. Exam Preparation Resources
• Marketo University Learning Portal
• Learning Passport
• Adoption Courses

31. Exam Preparation Resources
• Marketo University Learning Portal
• Learning Passport
• Adoption Courses
• Marketo Docs

32. Register for Specialization Exams
Online and Not Proctored – Take the exam at home or work
Go to www.webassessor.com/marketo
Registration Assistance: certification@marketo.com

33. Taking the Exam: Online Not Proctored
Testing on any computer with reliable
internet that meets Kryterion’s system
requirements.

34. Taking the Exam: Online Not Proctored
Testing on any computer with reliable
internet that meets Kryterion’s system
requirements.
Process
• Go to www.webassessor.com/marketo
• Choose Marketo Specialization Exam
• Choose your specialty area
• Choose Online Not Proctored
• At Checkout, pay with a credit card or
enter promotion code if you bought an
exam voucher

35. Taking the Exam: Online Not Proctored
Testing on any computer with reliable
internet that meets Kryterion’s system
requirements.
Process
• Go to www.webassessor.com/marketo
• Choose Marketo Specialization Exam
• Choose your specialty area
• Choose Online Not Proctored
• At Checkout, pay with a credit card or
enter promotion code if you bought an
exam voucher
Take Your Exam
• Disable all potential alerts (updates,
email, anti-virus)
• Log into Webassessor to launch your
exam

36. Get Ready
Get Set
Get Specialized✓

37. Get Specialized and Catapult Your Career!
• Ajay’s career path…
• What Marketo credentials do you currently hold?
• Why did you pursue Marketo Specializations?
• How have Marketo credentials helped your career?
• What would you tell your colleagues who are contemplating Marketo Specializations?

38. Ajay’s Introduction
1999-
2003
4x
https://www.linkedin.com/in/ajay-sarpal/Connect with me:

39. Ajay’s career path
19 years
GIS
1999-
2003

40. 19 years
GIS
1999-
2003
Marketing
2003-
2007
Ajay’s career path
Marketing Database
Management
Email Campaign
Execution & Reporting
Implemented in-house
Online Marketing
Campaign Management

41. 19 years
GIS
1999-
2003
Marketing
2003-
2007
Ajay’s career path
Marketing Database
Management
Email Campaign
Execution & Reporting
Implemented in-house
Online Marketing
Campaign Management
7 Years – Jr. Manager
2007-
2013
Team Management
Improved ROI and 120%
success for online
campaigns
Process improvement and
Marketing automation

42. 19 years
GIS
1999-
2003
Marketing
2003-
2007
Ajay’s career path
Marketing Database
Management
Email Campaign
Execution & Reporting
Implemented in-house
Online Marketing
Campaign Management
7 Years – Jr. Manager
2007-
2013
2013
Manager
2014-Appraisal
Cycle
Increased my visibility
drastically
Became Partner of Marketo and
built a product for Multi-Channel
Marketing for Healthcare industry
Trained 50+ Marketo users across
the globe in various online and
class room training sessions.
Promotion + Salary hike

43. 19 years
GIS
1999-
2003
Marketing
2003-
2007
Ajay’s career path
Marketing Database
Management
Email Campaign
Execution & Reporting
Implemented in-house
Online Marketing
Campaign Management
7 Years – Jr. Manager
2007-
2013
2013
Manager
2014-Appraisal
Cycle
Sr. Mgr
2016
Director
2017

44. Ajay’s career path
Director
2017
April 2018: Certificate Exam
Questions: Marketo
Associate
May 2018: Marketo Focus Group
at Marketo Summit 2018
August 2018: Webinar with
Marketo’s certification team
June 2018: G2 Crowd: Video Interview for Bizible
https://www.g2crowd.com/products/bizible/reviews
Ajay’s Team
Marketo,
Bizible and
Salesforce
Web Team
Paid Ads &
SEO
Graphics &
Designs
SDRs
Research &
Data
Management

45. Email Inboxing
Measurement: Check
with Marketo Rep about
the cost of 250ok tool.
Implementation of
DMARC Policy
Email Content: Where to
place CTA, add pre
header, and enforce
maximum number of
characters for subject
lines to 27.
Marketo’s Revenue
Cycle Explorer
Campaign responses by
Opportunities Won/Open
Opportunities by Stage
and Lead Source
Revenue won by
PPC/Search/Events/Cont
ent
Social Sharing, Social
Advertising, Social
Measurement, and
Social Data.
Social-Share buttons,
Social Form-Fills, Social
Polls, Sweepstakes, and
Referral offers etc.
Directly post Social Media
Apps to Facebook, our
website, and Marketo
hosted landing pages.
Ad-bridge integration
Web Personalization
Account-Based Web
Marketing
Website Retargeting
ContentAI
Why did you pursue Marketo Specializations?
To go above and
beyond by
implementing new
and advanced
marketing initiatives
Improve visibility
and credibility in
the industry and
organization
Be recognized as a
marketing
automation and
operations leader
Raise my earning
potential

46. What would you tell your colleagues who are contemplating Marketo
Specializations?
Use by companies
to demonstrate
your abilities
It helps you to get
hired and
increases your
earnings.
It increases your
reputation within
your organization
Shows you are
willing to engage
in lifelong learning.
Certification does
help you get
ahead.

47. Email: certification@marketo.com
www.marketo.com/certification
More Questions?