Social Selling: Engaging Today's Buyer
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With over 67% of internet users worldwide using a social network, the era of social selling is here. Organizations should be using this powerful, proven strategy to help establish relationships with buyers and boost credibility. Join Jill Rowley, social selling evangelist with over twenty years in management consulting and sales, to learn how best-in-class marketing and sales teams can work together on social selling techniques to identify target buyers, deepen authentic connections, and meet company revenue goals.
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Social Selling: Engaging Today's Buyer
- 1. Social Selling: Engaging Today's Buyers @Jill_Rowley Social Selling Evangelist Modern Marketing Expert Startup Advisor
- 3. @jill_rowley #mktgnation Social Selling Maturity Model
- 4. Meet the Modern Buyer Digitally-driven Socially-connected Mobile Empowered
- 12. Marketing Needs to Know More about Sales Sales Needs to Know More about Marketing We all Need to Know More about our CUSTOMERS
- 14. Mindset: from Selling to Helping Skillset: digital, social Toolkit: a fool with a tool is still a fool
- 16. Why do Social Selling? @jill_rowley #mktgnation
- 19. ABM + Social Selling @jill_rowley #mktgnation
- 21. @jill_rowley #mktgnation Social Selling is using Social Networks to do Research to be Relevant to build Relationships that drive Revenue.
- 23. 1. Buyer-centric LinkedIn profile 2. The Art of a LinkedIn Invite 3. LinkedIn Job Change Alerts 4. Join LinkedIn Groups 5. Advanced Search in LinkedIn 6. Find Alumni 7. Recommendations & Endorsements = Credibility 8. Share Content @jill_rowley #mktgnation
- 24. @jill_rowley #mktgnation Don’t be Single Threaded
- 25. The Art of a LinkedIn Invite @jill_rowley #mktgnation
- 26. To be Interesting; Be Interested @jill_rowley #mktgnation
- 27. From College to Career Leveraging Your University Alumni @jill_rowley #mktgnation
- 29. Content is the Currency of the Modern Sales Professional @jill_rowley #mktgnation
- 30. The 4-1-1 on Content @jill_rowley #mktgnation
- 33. Using Twitter for Research and Relationship Building @jill_rowley #mktgnation
- 34. 1. Pick a simple and short username (this is your brand) 2. Create a personal profile 3. Upload a good picture (no eggheads!) 4. Include your LinkedIn URL in your bio 5. Listen first, find your voice 6. Follow influencers and experts in your field; Create lists 7. Share things that are useful and relevant to your followers 8. Do no just self-promote or share your stuff 9. Engage with your followers (@reply, RT and mention) 10. Use #hashtags – example is @jill_rowley #mktgnation
- 36. What I read, watch, listen to, & share
- 37. 5 Things for Sales Reps to do Right Away! • Optimize your LinkedIn profile for the Buyer; not the Recruiter. • Personalize Your LinkedIn Invites – ALWAYS!! • Expand your Professional Network. ABC = Always Be Connecting. Leverage your College Alumni. • Follow your Customers, Partners, (and Competitors) on LinkedIn & Twitter. • Read what your buyers read and share across your Social Networks. @jill_rowley #mktgnation
- 38. 5 Things for Marketing to do Right Away! • #KnowThyBuyer • Centralized content library • Content aligned to buyer’s journey and buyer persona(s) • Curate third party thought leadership content & identify Influencers for Sales • Make social sharing easy! @jill_rowley #mktgnation
- 39. Get a copy of Social Selling Mastery!
Notas do Editor
- One key initiative to drive Sales & Marketing Alignment is Social Selling.