This document summarizes new features and updates for an August 2019 product release, including: 1) An extensible webinar framework that seamlessly passes data between webinar providers and Marketo to streamline lead flow. 2) Updates to Marketo Engage APIs including the ability to update email headers without an attached template and retrieve rules of individual smart lists. 3) Account matching becoming generally available to help all customers harness account-based targeting on LinkedIn. 4) Minor UI name changes and onboarding improvements for Marketo Sales Connect.

2. A l e x a n d r a Q u i c k
August ‘19 Product Release
Associate Product Marketing Manager
Release Date: 16 August, 2019

3. DRIVE BUSINESS GROWTH

4. Proprietary and Confidential | © Adobe, Inc. 4
E X T E N S I B L E W E B I N A R F R A M E W O R K
Core Marketo Engage
Seamlessly pass data from webinar providers into Marketo
and vice versa to streamline your lead flow with just a click
P r o v i d e r s n o w a v a i l a b l e :

5. Proprietary and Confidential | © Adobe, Inc. 5
A P I U P D A T E S
Core Marketo Engage
Smart Campaign API
Update
Update Email Headers
API Change
Manage Smart Campaign
lifecycle capabilities as we add
delete and update capabilities
to round out the CRUD
interface
Create
Read
Update
Delete
The Update Email Header API no
longer requires that an email have
an attached template to update
header fields, such as subject line
Read Smart List Rules
Retrieve and analyze the rules
of individual Smart Lists using
the Smart List APIs

6. Proprietary and Confidential | © Adobe, Inc. 6
A C C O U N T M A T C H I N G
G E N E R A L L Y A V A I L A B L E
Account-Based Marketing*
Now all ABM customers can harness the power of account-based
targeting on LinkedIn as Account Matching comes out of beta and
becomes generally available

7. Proprietary and Confidential | © Adobe, Inc. 7
A C C O U N T P R O F I L I N G I N - A P P N A M E C H A N G E
Account-Based Marketing*
AccountAI is officially being rebranded in the UI to reflect its new name,
Account Profiling

8. Proprietary and Confidential | © Adobe, Inc. 8
O N B O A R D I N G
Marketo Sales Connect*
Start coordinating Sales and Marketing faster than ever with a step-by-
step walkthrough guiding new users through how to set up their Marketo
Sales Connect instance.
Please note: this will be released after the standard release cycle

9. Proprietary and Confidential | © Adobe, Inc. 9
P E O P L E P A G E L A Y O U T
Marketo Sales Connect*
Manage your people and groups with ease through list imports and bulk
actions in the new people page layout
Please note: this will be released after the standard release cycle

10. Proprietary and Confidential | © Adobe, Inc. 10
L I N K E D I N I N T E G R A T I O N
Bizible*
Easily and automatically get detailed ad performance data for your LinkedIn Campaigns
Complex CRM campaign architecting, URL parameters, and manual cost uploads are
no longer required to get quality attribution data for your LinkedIn Sponsored Content

11. THANK YOU FOR JOINING US
QUESTIONS?