Let's Get Visual, Visual!: The Impact of Visual Content on Social Media

•

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Marketo

Tecnologia Negócios

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Mike Tomita
Sr. Manager, Web
Marketing, Marketo
Carra Manahan
Marketing Programs
Specialist, Marketo
@CarraManahan

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Humans process images
60,000times faster
than text

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
758
MILLION
photos
shared on
social media
every day

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Types of Visual Content
• Photos
• Videos
• Short-Form Videos
• Infographics
• Presentations
• Other

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Photos

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Videos
678K views in less than 3 weeks
Videos are shared 12X more
than link & text posts combined on Facebook

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Infographics
3K+ Shares
Many earned mentions

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Presentations
11K+ views 3K+ views21K+ views
The number of images
per presentation [on
SlideShare] jumped
53% since last year.
SlideShare receives
500% more traffic
from business owners
than Facebook, Twitter,
YouTube, and LinkedIn.

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Visual Social Media Real Estate
• Facebook
• Twitter
• LinkedIn
• Slideshare
• Instagram
• Pinterest

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Facebook
Facebook Cover Photos
851 pixels wide x 315 pixels tall

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Facebook Tabs

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Customized Images with Links
600 pixels wide x 300 pixels tall

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Of the top 10%
of Facebook
posts with the
most
engagement,
87% were
photos
-socialbakers

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Twitter Header Photos
1500 pixels wide x 500 pixels tall

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Media Content in Tweets
Tweets with images received
• 18% more clicks
• 89% more favorites
• 150% more retweets
- buffer

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Lead Generation Cards
• Automatically
expanded in
timeline
• 1 click to complete
your call-to-action

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
LinkedIn Company Image
646 pixels wide x 222 pixels tall

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Company Page Posts

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Photo & Video Posts

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Sponsored Updates

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Slideshare Pages

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Slideshare Background

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
3,000 views

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
13,078 views!
335% increase!

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Instagram Profiles

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Showcase Events, Employees, Values

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Contest Promotions

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Exclusive Products
Instagram videos are creating 2x more
engagement than Instagram photos.
- Simply Measured

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Pinterest Profiles

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
PINTEREST
STATS
from
60secondmarketer

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Tell a Compelling Story
The World’s Toughest Job

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Tell a Compelling Story
The World’s Toughest Job
No Breaks.

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Tell a Compelling Story
The World’s Toughest Job
No Breaks. No Sitting.

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Tell a Compelling Story
The World’s Toughest Job
No Breaks. No Sitting. No Pay.

Page 41
© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Tell a Compelling Story
The World’s Toughest Job
No Breaks. No Sitting. No Pay.

Page 42
© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Tell a Compelling Story
The World’s Toughest Job
16,189,372 views in less than 2 weeks

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Why So Serious?
Mix fun and light
posts with more serious
and sales focused posts.

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Hit All Networks
Maintain a presence on as many networks as possible

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Bringing It All Together
Align your goals
Know your audience
Measure results
Make sure your content supports the larger marketing
and business objectives.
Adjust your content to the persona and social network
that you are targeting.
Test, measure, repeat. As long as you are measuring
results, no test will be wasted.

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© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Further Reading…
Check out the eBook:
Let’s Get Visual
How to Incorporate Visual Content into Your Overall Strategy
By Heidi Cohen,
Chief Content Officer, Actionable Marketing Guide
and Marketo

Page 48
© 2014 Marketo, Inc. Marketo Proprietary and Confidential
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The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.

Artificial Intelligence: Facts and Myths

Joaquim Jorge

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

Scaling API-first – The story of a global engineering organization

Radu Cotescu

In this session, we will delve into strategic approaches for optimizing knowledge management within Microsoft 365, amidst the evolving landscape of Copilot. From leveraging automatic metadata classification and permission governance with SharePoint Premium, to unlocking Viva Engage for the cultivation of knowledge and communities, you will gain actionable insights to bolster your organization's knowledge-sharing initiatives. In this session, we will also explore how to facilitate solutions to enable your employees to find answers and expertise within Microsoft 365. You will leave equipped with practical techniques and a deeper understanding of how there is more to effective knowledge management than just enabling Copilot, but building actual solutions to prepare the knowledge that Copilot and your employees can use.

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Drew Madelung

MINDCTI Revenue Release Quarter One 2024

MIND CTI

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Juan lago vázquez

This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

Powerful Google developer tools for immediate impact! (2023-24 C)

wesley chun

Created by Mozilla Research in 2012 and now part of Linux Foundation Europe, the Servo project is an experimental rendering engine written in Rust. It combines memory safety and concurrency to create an independent, modular, and embeddable rendering engine that adheres to web standards. Stewardship of Servo moved from Mozilla Research to the Linux Foundation in 2020, where its mission remains unchanged. After some slow years, in 2023 there has been renewed activity on the project, with a roadmap now focused on improving the engine’s CSS 2 conformance, exploring Android support, and making Servo a practical embeddable rendering engine. In this presentation, Rakhi Sharma reviews the status of the project, our recent developments in 2023, our collaboration with Tauri to make Servo an easy-to-use embeddable rendering engine, and our plans for the future to make Servo an alternative web rendering engine for the embedded devices industry. (c) Embedded Open Source Summit 2024 April 16-18, 2024 Seattle, Washington (US) https://events.linuxfoundation.org/embedded-open-source-summit/ https://ossna2024.sched.com/event/1aBNF/a-year-of-servo-reboot-where-are-we-now-rakhi-sharma-igalia

A Year of the Servo Reboot: Where Are We Now?

Igalia

Let's Get Visual, Visual!: The Impact of Visual Content on Social Media

11. Page 11 © 2014 Marketo, Inc. Marketo Proprietary and Confidential Presentations 11K+ views 3K+ views21K+ views The number of images per presentation [on SlideShare] jumped 53% since last year. SlideShare receives 500% more traffic from business owners than Facebook, Twitter, YouTube, and LinkedIn.

36. Page 36 © 2014 Marketo, Inc. Marketo Proprietary and Confidential Creating Content That Gets Shared Make it Engaging • Tell a compelling story • Showcase your brand • Vary your content and tone • Distribute widely

46. Page 46 © 2014 Marketo, Inc. Marketo Proprietary and Confidential Bringing It All Together Align your goals Know your audience Measure results Make sure your content supports the larger marketing and business objectives. Adjust your content to the persona and social network that you are targeting. Test, measure, repeat. As long as you are measuring results, no test will be wasted.

47. Page 47 © 2014 Marketo, Inc. Marketo Proprietary and Confidential Further Reading… Check out the eBook: Let’s Get Visual How to Incorporate Visual Content into Your Overall Strategy By Heidi Cohen, Chief Content Officer, Actionable Marketing Guide and Marketo

Let's Get Visual, Visual!: The Impact of Visual Content on Social Media

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