Check out this on-demand digital marketing bootcamp with Marketo's Michael Berger for a deep dive into marketing automation and the tools you'll need to make the evaluation process easier!
Hi Everyone,
Thanks for joining us today for our second webinar in the Digital Marketing Bootcamp series on ‘Evaluating marketing automation solution’. Our first webinar went over the top 10 things marketing automation can do for you and today we will be going into how to find the right marketing automation solution for you, your team and your business. We are excited to have Mike Berger who is a direct of product marketing here at Marketo to speak on this topic.
Before we get started, I wanted to go over some housekeeping items.
First -
(Jerry) Do you need to already have a lot of content created in order to utilize marketing automation?
(Caitlin) Do you need to have a CRM in place? What CRMs does Marketo integrate with?
(Ron) How big of a team do you need to have to run marketing automation?
(Jane) Do marketing automation platforms provide you with email and landing page templates, or do you have to create your own?