A Different Look at Lead Generation: Content Subscription
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A Different Look at Lead Generation: Content Subscription
- 1. A New Look at Leads: Subscription @JoePulizzi
- 2. Content Marketing Institute CMI teaches marketers how to effectively own their media channels to attract and retain customers.
- 4. The content marketing funnel Brand Awareness Your blog, your thought leadership, webinars Lead Conversion & Nurturing Resource center, your e-newsletter, your business case, your “ROI calculators” Customer Conversion Proof points, testimonials, case studies Customer Service Reinforce the purchase Customer Upsell The community, your login page, support content Passionate Subscribers Social media, your compelling, SHAREABLE story. Managing Content Marketing: The Book
- 5. Deliver content at all the right stages of the buying process to attract and retain customers. With a content subscription, we can be there when the customer is ready to buy or spread our message.
- 10. @JoePulizzi Focus Less on Leads and More on Audience 10
- 11. @JoePulizzi In What Niche Can YOU Be the Go-To Resource? 11
- 12. @JoePulizzi Your Sweet Spot What You Know What Your Prospect Cares About 12
- 13. @JoePulizzi 13
- 14. @JoePulizzi 14
- 15. @JoePulizzi 15
- 16. @JoePulizzi 16
- 17. @JoePulizzi 17
- 18. @JoePulizzi 18
- 20. @JoePulizzi Why? OpenView Labs is Dedicated to Helping Entrepreneurs Build Great Companies. 20
- 21. @JoePulizzi Why? OpenView Labs is Dedicated to Helping Entrepreneurs Build Great Companies. 1. 2. 3. Who? What’s the Outcome? How? 21
- 22. @JoePulizzi Subscribers: Build It or Buy It 22
- 23. @JoePulizzi 23
- 24. @JoePulizzi 24
- 25. @JoePulizzi What’s the difference between those who subscribe to my content and those that don’t?
- 27. @JoePulizzi 27
- 28. @JoePulizzi HOMEWORK: Active Community of Subscribers in Your Niche 28
- 29. @JoePulizzi Image courtesy of thefutureorganization.com
- 31. @JoePulizzi 31
- 32. @JoePulizzi The Social Media 4-1-1 Plan 32
- 34. @JoePulizzi 34
- 35. @JoePulizzi 35
- 36. @JoePulizzi 36
- 37. @JoePulizzi 37
- 39. @JoePulizzi 39
- 40. @JoePulizzi 40
- 41. @JoePulizzi Think about what impact you can make, every day, on your customers’ lives. 41
- 42. @JoePulizzi Joe Pulizzi joe@contentinstitute.com • @JoePulizzi on Twitter
Notas do Editor
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.