Brandvertisor - Decentralized Display Advertising Marketplace

1. 1
Brandvertisor is a display advertising marketplace
helping ad agencies and website publishers
to build long term ROI partnerships.
1
Nedko M. Nedkov
Nedkov@Brandvertisor.com
https://Brandvertisor.com

2. The Problem
Up to 60 % of display ads budget is lost due to lack of transparency
and multiple intermediary AdTech infrastructures and fees:
2
60 % Intermediary
fees on average
DSP, SSP,
Header Bidding
End Users
Ad Networks
40 % Effective Ad Budget
Programmatic
Networks
Ad Blockers
Bots Traffic

3. The Solution
Display Advertising Marketplace
with simplified media planning and ad sales
at transparent commission.
Open source AdTech infrastructures: Ads.txt, Prebid.js SSP
Direct ad sales and publisher profiles with public feedback
90 % Effective
Ad Budget
5 % marketplace fee
5 % ad delivery(SSP) fee
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4. Market Validation
3
PMP Private Marketplaces Growth
$13,09B PMP Ad Spending
Growth ~14 %/year
eMarketer.com
Programmatic Networks disrupted
AppNexus: 1,5m - 2017 > 0,5m - 2019
Bidswitch middleware growth to 150k - 2019
Builtwith.com
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5. 5
Product Demo: Search
Search & Filters
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6. 5
Product Demo: Filters
Publishers list
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7. 5
Product Demo: Profile
Browse Profile
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8. 5
Product Demo: Premium Publishers Ads Placement
Premium Ads
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9. Market Size
3
GLOBAL WEBSITES DISPLAY ADVERTISING: $87B in 2020
Global Display = $143B
Social Networks = $56B
(57 % from $98B = $56B)
Market Opportunity 2020:
$143B - $56B = $87B
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10. Market Opportunity – Blue Ocean Strategy
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Advantages
• Free and fast direct Ad Sales
infrastructure
• CPM Ad Sales as an
Adsense alternative
• Open marketplace with equal
access for all sizes market
players
• Direct communication between
advertiser and publisher
• Fixed 5 % fee from the sale
Fixed 5 % ad delivery fee
• Public feedback per transaction
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Alexa 1m
Alexa 100k
Alexa 10k
99 % of 1,3m ADS.TXT websites has no Direct Ad Sales Infrastructure
82 % from Alexa 1m ads inventory is not Programmatic accessible
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11. 11
Landscape
B2B
Publishing
Advertising
B2C
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12. 8
Competitive Marketplace Advantages
Quality Publishers
Inventory
Free Media Planner Alexa 1m Websites
Inventory Access
Access Premium
Brand Advertisers
Free AdTech Integration Earn 90 % from
advertising budget
Advertiser: Media Buyer from Ad Agency, Brand CMO
Publisher: Alexa 100k Website Owner
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13. 6
Business Model
B2B Leads selling
on bid/retainer
Marketplace
5 % fixed commission
Ads Management
Ad Agency Partnerships
Multiple Revenue Streams:
%
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14. Growth
Customer Acquisitions Channels:
SEO Google Rankings
B2B Leads Nurturing
PR Coverage
Content Marketing
Partnership Program
Marketing Agencies
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15. Traction
Beta Launch + DSP
5k Website Profiles
8k uniques visitors
from Google
100+ registered
advertisers
2016
2017
2018
B2B / eCommerce
Startup partnerships
$20k+ ads budgets
management
2019
1) FI Funding Lab Seed
Program
2) Beta #2 Launch:
(100k Website Profiles)
• Ad Wizard Lead
nurturing
• Marketplace deals
and public feedback
3) PR coverage in
leading tech/biz
medias
2020
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16. Funding Needs
• In-house AdTech infrastructure
• Onboard 300 ad agencies
• B2B leads $20k/m retainer
• $50k/m - b2b leads retainer
• $100k/m - marketplace sales
• Enhance marketplace
(influencers, apps, ad agencies)
Seed Campaign: $400k at $2,5m valuation:
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Dec 2020
June 2021
June 2022
1. Pre-seed: $80k at $1m valuation to build B2B leads retainer $20k/m
2. Seed: $320k at $2,5m valuation to build $150k/m revenues
https://Invest.Brandvertisor.com

17. Core Team
Nedko Nedkov
CEO
PPC Network Founder
Growth & Media Buying
Nedkov@Brandvertisor.com
Konstantin Peychev
CTO
Front-end Dev
Senior Node.js, CSS, PHP
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Advisory board
Radoy Stoyanov
Marketing Manager
BULPROS Bulgaria
Eran Eyal
Startuphat, Shopcoin
Techstars, TEDx
Dragomir Tomchev
CMO
Brand Marketing
UI/UX, HR
Hristo Hristov
Senior Dev
Scalable Platform Dev
Angular, Node.js, React, Admin
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Antoni Dragnev
CFO
Finance management
Masters in Finance, Unilever, Portfolio manager
Brian Evans
Influencive.com
Entrepreneur, Forbes

18. Vision
318