Instagram ads 2019 20 - Special Free Report

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This publication is not intended for use as a source of any legal, medical or
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Some examples of past results are used in this publication; they are intended to be
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Table of Contents
Introduction 04
Chapter 1: What Are Instagram Ads All About In 2019-20? 05
Chapter 2: Skyrocket Conversion Rates By Retargeting Your
Instagram Audience
10
Chapter 3: The Top 3 Intagram Ads in 2018 12
Chapter 4: Instagram Ads Do's And Don’ts 14
Chapter 5: Instagram Ads Premium Tools And Services To
Consider
16
Chapter 6: Instagram Ads Success Stories 18
Chapter 7: Instagram Ads Frequently Asked Questions 20
Conclusion 22
Top Resources 23
Special Offer 24

Introduction:
Welcome to the latest and very easy to apply “Instagram Ads 2019-20” Special
Free Report, designed to take you by the hand and walk you through the
process of getting the most out of Instagram Ads in 2019-20, on behalf of your
business.
I’m very excited to have you here, and I know that this will be very helpful for
you.
This Special Free Report Will Show You Step-By-Step, Topic By Topic, And Tool
By Tool, What You Need To Know To Dominate Instagram Ads, In The Easiest
Way Possible, Using The Most Effective Tools And In The Shortest Time Ever.
This Special Free Report Is Comprised Of 7 Chapters, Ready To Show You The
Latest Instagram Ads Strategies Through 2019-20.
Well, It’s Time For You To Start Getting The Most Out Of Instagram Ads In 2019-
20, On Behalf Of Your Business.
I know you'll love this training.

Want full PLR Right to a Complete “Instagram Ads 2019-
20 Success Kit”: The Videos, Audios, PDF Guide, Report &
a Lot More?
HQplrStore.com is coming with Next HQ Publication: “Instagram Ads 2019-20
Success Kit” Monster PLR on Monday, August 26th, so stay tuned for our
announcement to get everything with complete PLR for huge 80% Off for
4 days only.
You can sell them as your own & keep 100% profit with you. After 4 days, the
price will go to it’s normal price.
Stay Tuned!! It’s coming on August 26th

Chapter 1: What Are Instagram
Ads All About In 2019-20
A business cannot succeed without proper marketing because it is important to
advertise your business services before a vast audience. Here’s where ads come
into play.
Now, there are a few platforms that are well known for running ads but
Instagram is considered to be one of the most successful and effective ones.
What Is Instagram?
It is a photo and video sharing
app with more than 1 billion
users. 80% of these users follow
at least one business account.
Moreover, over 500 million
users log in to their Instagram
account every day.
This means that a business has a chance to showcase their ad to a large number
of people and increase business exposure. Users love to share photos, stories
and videos on this platform and connect to newer people and businesses
everyday.
This platform was purchased by Facebook in 2013 and since then it has been
improving consistently. Users can upload photos and videos, apply a filter option
and post it on their profile for friends, family and colleagues to see.

The platform allows to make both a user and a business profile. All you need to
do is follow people and wait for them to follow you back. Once you have a
considerable amount of followers,
you can post and share stuff.
What Are Instagram Ads?
It is a visual representation of a
business that helps attract an
audience and educate them about
a business service, product,
promotion, deals etc. These ads
appear in the Instagram feed as the user is scrolling through.
If the ad looks catchy and attractive, users will click on the ads and get directed
to the business page where they can buy a service or a product. So, you see, a
user can get to know about a business through an Instagram ad and might even
buy something because of the ad.
Most businesses are using Instagram ads because they are quite cheap
compared to other options. On average, a single click per ad costs around $0.70 -
$0.80. However, this is just a rough guess. Your ads can cost less or more
depending upon a few factors such as your region scope, ad playing time etc.
How Can Instagram Ads Benefit My Business?
About 75% of users click on an ad that appears on Instagram and out of this 75%,
35% are Americans. The truth is that there are many essential benefits of running
business ads on Instagram.

For instance, it will help you grow
your business by directing a large
number of people to your website.
Secondly, it will expose your brand
name and help to make it popular.
So, that your audience keeps on
increasing day by day and so does
your sales.
You can choose from 5 various types of ads and run them on your Instagram
profile. Story ads run for 24 hours only and will let you upload a short video or an
image.
Then there are the photo, video, carousel and collection ads. You can choose an
ad and place a call to action button to direct users to your business page. This is
how it benefits your business.
Why Should I Use Instagram
For Paid Advertising?
There are many businesses that
have used paid advertising on
Instagram and got fruitful results.
For example:
 Zexy: This a wedding service business in Japan and its aim was to grasp a
larger audience on Instagram. To do this, they ran paid Instagram ad
stories and managed to boost the click through rate by 4x. Moreover,
there was a 3.1X increase in app downloads as well.

 Glami: A huge platform that focuses on showing millions of products from
1000’s of retailers in more than 14 countries. They had a goal to reduce
the cost, increase reach and conversion rate. To achieve this, they started
a video ad campaign which helped them increase reach by 61%, conversion
rate by 13% and reduced the cost per click by 17% as well.
 Made.com: It’s an online design brand in Europe that works with
designers and manufacturers to help them sell their designs. Its goal was
to reduce CPM, get a higher return on ad spend and increase traffic.
Hence, they ran paid animated ads and video stories to gain 69% more
return on ads and got a 44% traffic bump as well. Lastly, it was able to
reduce 27% of CPM as well.
These success stories are enough evidence that spending on Instagram ads will
benefit your business.
How can I get started with
Instagram Ads?
Here’s what you need to do:
 Create A Business Profile And
Page: To run ads on
Instagram, you need to make
a Facebook page because Instagram is connected to Facebook. Once
done, make a business profile on Instagram.
 Ad Settings: Choose the objective of your ad, define the audience that you
want the ad to be visible to and select the ad format from the ads
manager. There’s another way to run an ad and that is to click on promote
on an already shared post.

 Price: The ads manager will then ask you about the budget you want to
spend. It depends upon how you want the ad to run.
 Publish: When you’ve done everything right, you can publish the ad and it
will be visible to users on the Instagram feed.

Chapter 2: Skyrocket
Conversion Rates By
Retargeting Your Instagram
Audience
Retarget People Who Watched
Your Instagram Videos
People that viewed your Instagram
videos are a significant part of your
highly-engaged audience, which is
why you must focus on them and
possibly retarget those that are yet to take any specific action.
Retargeting audiences who view your Instagram videos is like creating an
engagement custom audience.
Below is a step-by-step procedure to creating Instagram video view audiences:
 Login to your Facebook Ads Manager account
 Navigate to “Audiences” and click on “Create Audience”.
 Select “Custom Audience”
 Select and click on the “Engagement” option
 Click on the “video” option

With the most recent Facebook Custom Audience, you can create a custom
audience of people who have spent time viewing your ad videos on Instagram.
You can choose between audiences who have viewed your Instagram video(s)
for at least:
 3 to 4 seconds
 10 seconds
 25% of your video
You can build these custom audiences for 1 day or choose to consider a whole
year.
Outlined below are the steps to creating an Instagram video view audiences:
 Login to your Facebook Ads Manager account, navigate to “Audiences”
and click on “Create Audience”.
 Select “Custom Audience”
 Select and click on the “Engagement” option
 Click on the “video retargeting” option
Then choose your preferred viewed time, and the particular video or videos
whose viewers you would like to retarget. Once you have completed the steps
above, then you are ready to launch your Instagram retargeting campaign.

Chapter 3: The Top 3 Instagram
Ads in 2018
GAP
Ads used: GAP used carousel ads in Instagram
Stories. It created a full screen, eye-catching,
carousel ad in Instagram Stories with short
videos to instantly get their point across.
Results achieved: The brand’s attention-grabbing
campaign allowed viewers to feel like they were
part of their Logo Remix launch. They were able
to get the sought-after buzz and encouraged
more clicks.
After its 19-day trial campaign, GAP saw a 4-point
increase in message engagement, an ad recall of 17 points, and a 73% increase in
click-through rates (CTR) compared to its
previous Instagram ads.
Bottega Veneta
Ads used: The Bottega Veneta used four
sequential ads in feeds and stories, and the
highly-targeted Instagram ads worked like fire.
Results Achieved: After a 14-day trial campaign,
the brand realized a 2.1X return on ad spend, a

68% increase in online and offline sales, and a 2.7X increase in online product
views.
With this, they were able to drive their brand awareness, attract new potential
customers and, ultimately, increase sale
conversions.
KFC
Ads used: Instagram Ads creative video
Results Achieved: KFC uses Instagram ads
creative to create more progress into the
Italian market, and the Italians’ craving for
their chicken brand increased significantly.
Within a 10-day trial of their campaign, the
posted video was viewed over 4 million times,
resulting in a 31-point rise in ad recall, a 29-
point increase in brand awareness, and a 9-
point lift in favorability among the Italian
millennial women (aged between 25 and 34).

Chapter 4: Instagram Ads Do’s
And Don’ts
Do’s
Update Your Links
Always update the link in your bio to
match the content and calls to action
in your promoted posts.
Compliment Your Ads With Organic
Strategies
You can’t nurture the leads and
customers that you generate with
your ads by sending them more ads, so concentrate more effort into crafting
compelling organic strategies.
Use Ads To Promote User Generated Content Contests
Set up regular contests to encourage creative users to create content for your
brand. Then promote these posts to generate crazy amounts of attention and
engagement.
Invest In High-Quality Media
Get a graphic designer or photographer to do designs and photos for your brand
if you don’t have the necessary skills. This will give your ads a professional look.

Don’ts
Don’t Create Ads Just To Sell Stuff
You won’t be able to build an
audience and to acquire repeat
customers if you just create ads to
sell stuff. They might help you drive a
few sales, but they don’t create awareness, or engagement.
Don’t Create Misleading Ads
Don’t create ads that are not congruent with the destination. For example, ads
with vague product descriptions, or cool looking ads that send people to a
poorly designed landing page.
Don’t Target Audiences That Are Too Broad
Targeting all English-speaking countries won’t help you convert every English-
speaking person into a customer. So avoid targeting audiences that are not well
defined, or you’ll spend ad money on people that will simply ignore your ads.
Don’t Let Your Ads Stray Off Topic
Your overall ad message has to be consistent, clear, and brief. This means that
the combination of copy and media in your ads has to make sense to the target
audience. Otherwise your ads will end up confusing people.
Don’t Use Stock Photography
Don’t ever use stock images or photographs in your Instagram ads. It is a visual
discovery platform, and people will swiftly ignore an ad with a stock image in it.

Chapter 5: Instagram Ads
Premium Tools And Services To
Consider In 2019-20
Crello
“Crello” is a premium
Instagram ads maker that
anyone can use to create
memorable ads for Instagram.
Creating the perfect Instagram
with Crello is as easy as choosing an Instagram ad format, picking a layout,
customizing the design with your media and copy, then saving and posting it.
It also lets you choose from thousands of image and video ad templates, design
elements, and animations so your ads don’t go unnoticed, no matter your skill
level!
Instagram Ads By MailChimp
“MailChimp” is a popular email
marketing platform that Has
Created a solution for Instagram
advertisers that lets you use data
from your email campaigns to
create and target powerful Instagram ad campaigns to your email subscribers.

The advantage provided by this solution is that it allows you to reach out to
people who are already engaged with your brand or business.
It also allows you to create Instagram ad campaigns targeted at people that are
similar to your email contacts!
AdEspresso
“AdEspresso” is an Instagram
advertising partner that supports
Instagram campaign creation.
This platform provides you with
an intuitive campaign creation
flow that will help you create and test hundreds of campaigns within minutes
instead of hours.
It gives you greater control over placement, timing, and audience.
It even provides you with an “Optimization Rules Tool” that lets you automate
campaign optimization!
Hootsuite
“Hootsuite” is a social media
planning tool that Integrates
with Instagram to let you
schedule and publish to your
business account.

Success Stories
Dineout
“Dineout” is a popular restaurant
reservation service from India that
operates across 10 cities, serves
more than 25,000 restaurants, and
seats over a million diners each
month.
Objective: The company wanted to reach more customers by increasing app
installs.
Strategy: The company ran a series of Instagram-only video ad campaigns
focused on app installs as the objective.
Results: Dineout was able to achieve a 7-point increase in reservations. They also
decreased cost per app install by 17%.
Memebox
“Memebox” is a global company
that distributes and sells high-
quality beauty products from
third party companies and in-
house brands.

Objective: The company needed to create a lift in brand awareness to promote
an upcoming product line.
Strategy: Memebox ran a two-phase campaign on both Facebook and
Instagram. First, a brand awareness video campaign, and then a conversions
campaign showcasing products visually to drive customer action.
Results: Memebox achieved a 15% increase in purchase conversion rate. It also
generated 73% of their sales from Facebook and Instagram ads.
NUXE
“NUXE” is an iconic natural
cosmetology brand from France
that has established itself as a
leader in the beauty niche.
Objective: The company wanted
to boost catalog sales for the holidays on its website.
Strategy: NUXE teamed up with an experienced marketing company to develop
story videos for Instagram that were optimized for mobile ads.
Results: NUXE’s Instagram ads lowered cost per acquisition by 46%, and
generated a 6-point return on ad
spend.

Frequently Asked Questions In
2019-20
What’s Making Instagram One
Of The Top Advertising
Platforms In 2019-20?
The reasons why Instagram ads are
now so popular among marketers
include improved audience growth,
retention, intent, and better, more targeted reach:
 On average, brands that adopt Instagram ads see a 100% audience growth.
That’s across all niches and industries!
 60% of Instagram users use the platform to discover new products, and
75% among them take actions such as visiting a product page, or sharing
the promoted product post with friends.
 Ad recall among Instagram users is almost 3 times higher than on any
other online platform.
How Likely Are You To Find The Perfect Audience On Instagram?
This will largely depend on the type of business that you’ll promote, based on
the base demographic most likely to buy the product or service you sell.

The largest user group on Instagram, 26% of its user base, is people between 18
and 34 years old. Also, 38% of Instagram users are female, versus 26% being male.
This would mean that, to give you an example, it wouldn’t make sense to use
Instagram to advertise lawn maintenance equipment. So always consider your
product and your intended buyer before you launch an Instagram campaign!
What Topics Dominate The Conversation Among Insta Users? What
Niches Would Get Better Results When Advertised On Instagram?
Facebook ran a survey among teen and young adult Instagram users, its
dominant user base, and found that the most popular topics and niches on the
platform include fashion, clothing, food, lifestyle, entertainment like TV and
movies, music, and hobbies like travel.
Again, it is a matter of considering the niche or industry that you are going to
promote, and whether it makes sense to advertise it on a youth-centered
platform like Instagram.
What Type Of Ad Formats Perform Better On Instagram?
On Instagram, it doesn’t matter the format as much as making it visual. Ads with
images and video perform better than ads with text, even if its stylized.
This is because Instagram is a visual discovery platform where people expect to
see compelling images.

Conclusion:
We’re thrilled that
you have chosen to
take advantage of
our Special Free
Report, and we wish
you amazing
success.
And in order to take your Instagram Ads Efforts even farther, we invite you to
get the most out of it by getting access to the Full Training with PLR by
clicking here
Thanks so much for the time you have dedicated to learning how to get the
most advantages from Instagram Ads.
Instagram Ads have come to stay in the market forever.
To Your Success,
Marketing Press

Top Resources
Videos
https://www.youtube.com/watch?v=OXEqR76XJKE
https://www.youtube.com/watch?v=ePOJhIx8gOo
Tools & Services
https://www.cyberclick.es/numericalblogen/15-free-marketing-tools-and-techniques-for-
instagram-advertising
https://www.wordstream.com/blog/ws/2017/08/21/instagram-marketing-tools
Training Courses
https://www.udemy.com/course/instagram-ads/
https://gettinggrowth.com/instagram-ads-training/
Blogs
https://www.tiendanube.com/blog/que-es-instagram-ads/
https://adespresso.com/blog/getting-started-with-instagram-ads/
Forums
https://www.warriorforum.com/social-media/1321192-instagram-ads-vs-facebook-ads.html
https://www.blackhatworld.com/tags/instagram-ads/
Affiliate Programs
https://www.makeuseof.com/tag/best-affiliate-programs-instagram/
https://socialenablers.co/how-to-earn-money-on-instagram-through-affiliate-marketing/
Webinars
https://www.youtube.com/watch?v=qOS60NLUSck
https://www.youtube.com/watch?v=QB8hvN0flxE
Infographics
https://www.socialmediatoday.com/news/a-small-business-guide-to-advertising-on-instagram-
infographic/542387/
https://www.meetsoci.com/blog/infographic-evolution-instagram-ads/
Case Studies
https://business.instagram.com/success?
https://oursocialtimes.com/9-case-studies-where-clever-instagram-marketing-got-huge-results/
Facts
https://blog.hootsuite.com/instagram-statistics/
https://www.convinceandconvert.com/social-media-strategy/instagram-marketing-facts/
Access The “Intagram Ads 2019-20
Success Kit” With Private Label Rights

Click Here To Access This Monster PLR Package!
(Access Link)

Want full PLR Right to a Complete “Instagram Ads 2019-
20 Success Kit”: The Videos, Audios, PDF Guide, Report &
a Lot More?
HQplrStore.com is coming with Next HQ Publication: “Instagram Ads 2019-20
Success Kit” Monster PLR on Monday, August 26th, so stay tuned for our
announcement to get everything with complete PLR for huge 80% Off for
4 days only.
You can sell them as your own & keep 100% profit with you. After 4 days, the
price will go to it’s normal price.
Stay Tuned!! It’s coming on August 26th
2019.

Instagram ads 2019 20 - Special Free Report

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