James Field Social Media Manager, Substance Andrew Timms Marketing Director, Substance Breakout Session 1: Social Media and Social Networks Marketing Movies Online 13th June 2012

1. Social Media & Social Networks
James Field Andrew Timms
James.Field@Substance001.com Andrew.Timms@Substance001.com

2. Who We Are…
James Field
Social Media Manager
Andrew Timms
Marketing and Publicity Director

3. Who Substance are
• A Reliable, Reactive, Digital Agency
• Entertainment industry experience from Development
to Production
• 30 Staff based in Farringdon

4. Who we work with:

5. What we do
Publicity Creative
Social

6. The way we work has changed…
Social
Publicity Creative

7. The way users are using social
media has changed…

9. The way users are using social
media has changed…

11. Some of our campaigns…

13. Social as a driving force

18. Social to create sustain

21. Social to satisfy the audience

25. Social to create an experience

29. Social to establish an audience

32. Social Media & Social Networks
James Field Andrew Timms
James.Field@Substance001.com Andrew.Timms@Substance001.com