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Marketing Intuition Contest
Which treatment do you think won the test?
Experiment: Background and design



           Experiment ID: (protected)
           Location: MarketingExperiments Research Library
           Test Protocol Number: TP1297

Research Notes:
   Background: A survey company seeking consumer opinions in exchange for a
   chance to win a trip to an exotic location.

   Goal: To increase the number of applications

   Primary Research Question: Which destination page will result in higher
   conversions to panelist sign-up?

   Approach: A/B multifactor split test




  #webclinic
Experiment: Control
                      Control

                                          Logo

                                Company




  #webclinic
Experiment: Treatment
                           Treatment

               Logo




                 Company




  #webclinic
Experiment: Side-by-side
               Control
                                   Logo              Treatment
                         Company
                                          Logo



                                           Company




  #webclinic
Find out the results today…




   Get the results of the test on today’s FREE 4:00 pm (EST) Web clinic:

   Hidden Friction: The 6 silent killers of conversion
   MarketingExperiments.com/WebClinic




  #webclinic

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Marketing Intuition Contest

  • 1. Marketing Intuition Contest Which treatment do you think won the test?
  • 2. Experiment: Background and design  Experiment ID: (protected) Location: MarketingExperiments Research Library Test Protocol Number: TP1297 Research Notes: Background: A survey company seeking consumer opinions in exchange for a chance to win a trip to an exotic location. Goal: To increase the number of applications Primary Research Question: Which destination page will result in higher conversions to panelist sign-up? Approach: A/B multifactor split test #webclinic
  • 3. Experiment: Control Control Logo Company #webclinic
  • 4. Experiment: Treatment Treatment Logo Company #webclinic
  • 5. Experiment: Side-by-side Control Logo Treatment Company Logo Company #webclinic
  • 6. Find out the results today… Get the results of the test on today’s FREE 4:00 pm (EST) Web clinic: Hidden Friction: The 6 silent killers of conversion MarketingExperiments.com/WebClinic #webclinic