2. Experiment: Background and design
Experiment ID: (protected)
Location: MarketingExperiments Research Library
Test Protocol Number: TP1297
Research Notes:
Background: A survey company seeking consumer opinions in exchange for a
chance to win a trip to an exotic location.
Goal: To increase the number of applications
Primary Research Question: Which destination page will result in higher
conversions to panelist sign-up?
Approach: A/B multifactor split test
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6. Find out the results today…
Get the results of the test on today’s FREE 4:00 pm (EST) Web clinic:
Hidden Friction: The 6 silent killers of conversion
MarketingExperiments.com/WebClinic
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