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SXSW 2013: A Look at Day One Social
    Media Conversations
    The Social buzz from Austin for Friday, March 8

          Jason Boies
          Brand Journalist, Salesforce Marketing Cloud
          @jasonboies




Sunday, March 10, 13
2013 SXSW Day 1: Over 194,000 Social Conversations
                             20000


                              15000


                               10000
                                                                                   17,164
                                                                                   Peak of social
                                                                                   conversations on Day
                                5000                                               1. This coincided with
                                                                                   the height of the
                                      0                                            afternoon sessions,
                                  8am                                              and also occurred as
                                           12pm                                    many people were
                                                    3pm                            arriving in Austin.
                                                               4pm
                                                                      8pm
                       Social Media Conversation from Day 1 at SXSW         12am


Sunday, March 10, 13
Elon Musk Grabs Attention Leading up to Day 2 SXSW
       Keynote

                           Elon Musk
                                                                            320+
                         Julie Uhrman                     Mentions of the keynote by Elon
                                                          Musk, CEO of Tesla Motors, and
                       Joshua Topolsky                    SpaceX, who is delivering a
                                                          keynote on Saturday.
                   Tina Roth Eisenberg


                         Matthew Inman
                                         0
                                             100
                                                   200
                                                         300
                                                                    400

Sunday, March 10, 13
SXSW 2013 Conversation Drivers: The Most Retweeted
       Usernames on Day One
                                    Mashable’s Twitter account was quite popular on Day One.
                                    Could Grumpy Cat at the Mashable House have something           150
                                                          to do with it?

                                                                                                   112.5



                                                                                                   75


                                                                                               37.5



                       @Mashable                                                               0
                                   @SXSW    @SMTownGlobal     @JaredLeto      @Poynter



Sunday, March 10, 13
Most Mentioned Startups on SXSW Day 1: Bloomfire
          Leads
            Bloomfire


               Eevzdrop
                                                        Bloomfire, which helps connect
                                                        people with information and
                       Glocal
                                                        knowledge, created the most
                                                        startup buzz on Day one. The
                       Citybot
                                                        Bloomfire booth is giving away free
                                                        beer and tacos.
                Transporter
                                 0
                                     17.5
                                            35
                                                 52.5
                                                             70


Sunday, March 10, 13
SXSW Day 1: Most Talked About Interactive Sessions
  Technology, Imagination & Exponential Thinking


                                    Watch What Happens Live
                                                                                  National
                          Spreadable Media: Value, Meaning...                     Geographic’s Jason
                                                                                  Silva led Day One’s
                       US Entrepreneurship Beyond Silicon Valley                  Most Talked About
                                                                                  Interactive Session
                                  Consumerization of Revolutinos
                                                                   0
                                                                       75
                                                                            150
                                                                                      225
                                                                                                  300


Sunday, March 10, 13
Thank You

                       Click Here to Receive the
                       Final SXSW Data Report

Sunday, March 10, 13

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SXSW Day 1 Social Conversations

  • 1. SXSW 2013: A Look at Day One Social Media Conversations The Social buzz from Austin for Friday, March 8 Jason Boies Brand Journalist, Salesforce Marketing Cloud @jasonboies Sunday, March 10, 13
  • 2. 2013 SXSW Day 1: Over 194,000 Social Conversations 20000 15000 10000 17,164 Peak of social conversations on Day 5000 1. This coincided with the height of the 0 afternoon sessions, 8am and also occurred as 12pm many people were 3pm arriving in Austin. 4pm 8pm Social Media Conversation from Day 1 at SXSW 12am Sunday, March 10, 13
  • 3. Elon Musk Grabs Attention Leading up to Day 2 SXSW Keynote Elon Musk 320+ Julie Uhrman Mentions of the keynote by Elon Musk, CEO of Tesla Motors, and Joshua Topolsky SpaceX, who is delivering a keynote on Saturday. Tina Roth Eisenberg Matthew Inman 0 100 200 300 400 Sunday, March 10, 13
  • 4. SXSW 2013 Conversation Drivers: The Most Retweeted Usernames on Day One Mashable’s Twitter account was quite popular on Day One. Could Grumpy Cat at the Mashable House have something 150 to do with it? 112.5 75 37.5 @Mashable 0 @SXSW @SMTownGlobal @JaredLeto @Poynter Sunday, March 10, 13
  • 5. Most Mentioned Startups on SXSW Day 1: Bloomfire Leads Bloomfire Eevzdrop Bloomfire, which helps connect people with information and Glocal knowledge, created the most startup buzz on Day one. The Citybot Bloomfire booth is giving away free beer and tacos. Transporter 0 17.5 35 52.5 70 Sunday, March 10, 13
  • 6. SXSW Day 1: Most Talked About Interactive Sessions Technology, Imagination & Exponential Thinking Watch What Happens Live National Spreadable Media: Value, Meaning... Geographic’s Jason Silva led Day One’s US Entrepreneurship Beyond Silicon Valley Most Talked About Interactive Session Consumerization of Revolutinos 0 75 150 225 300 Sunday, March 10, 13
  • 7. Thank You Click Here to Receive the Final SXSW Data Report Sunday, March 10, 13