In this Social Engagement Benchmark Report, we analyzed data from more than 3 million Twitter messages to present today’s most complete portrait of Twitter messaging performance. Among the key findings: - Twitter engagement is highest on Sundays—the day with the fewest brand tweets. - Twitter users gravitate towards photo-inclusive tweets. Brands tweet photos only 8% of the time, although consumers are more than twice as likely to retweet a photo tweet. - In 2013, companies saw an average 43% increase in Twitter followers. We also segmented Twitter data by industry so you can compare your success metrics with companies most like yours. Ready to see how you measure up? Download the full report here: https://www.exacttarget.com/benchmark-2014/social-engagement-tw?ls=Blog&lssm=Corporate&lss=Blog.2014BenchmarkReport.Twitter&camp=701A0000000xhUEIAY&content=701A0000000xhUEIAY