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Techniques in Print & Broadcast Advertising Creating Radio Advertisements

RC Production Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RC Production Process …Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Radio Commercials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RC Essentials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Parts of a RC (Think AIDA!) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Parts of a RC …Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Instructions for Radio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creating Effective RCs ,[object Object],[object Object],[object Object],[object Object]

Creating Effective RCs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Common formats for RCs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Common formats for RCs ,[object Object],[object Object],[object Object]

Creative Ways to Sell on Radio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creative Ways to Sell on Radio ,[object Object],[object Object],[object Object],[object Object]

Don’t forget ,[object Object],[object Object]

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