Neuroscientist David Eagleman and music composition professor Anthony Brandt team up to explore the nuts and bolts of creativity from the outside and the inside. It's a sensory-expanding experience.

1. The Enchanted Loom
Teasing sturdy threads from
neuroscience masterworks

2. Teasing 10 threads from
Anthony Brandt’s &
David Eagleman’s …

3. Thread 1:
People are being freed to work within a new
model: the Creativity Economy.
(pg. 8)

4. Thread 2:
When your brain gets used to something it
displays less and less of a response each time
it sees it. It’s
because of a
phenomenon
known as
repetition
suppression.
(pg. 17)

5. Thread 3:
Although predictability is reassuring, the brain
always seeks novelty. The brain gets excited
when it updates.
(pg. 19)

6. Thread 4:
There’s one factor that turns on the turbo-
booster of creativity, something that lives
beyond your brain. Other people’s brains.
Creativity is socially enhanced.
(pg. 29)

7. Thread 5:
We suggest there are three primary means by
which all ideas evolve, three basic strategies:
bending,
breaking
& blending.
(pg. 47)

8. Thread 6:
Bending, breaking and blending are tools our
brains use to turn experience into novel output;
they are the
basic routines
of the soft-
ware of
invention.
(pg. 105)

9. Thread 7:
The act of creation is only half the story:
the other half is the community into which
that creation lands. Novelty alone is insufficient
– what’s also required is resonance with
one’s society.
(pg. 106)

10. Thread 8:
“Tradition
is a guide
and not
a jailer.”
(pg. 134)

11. Thread 9:
“Our greatest weakness is in giving up. The most
certain way to succeed is to try one more time.”
(pg. 176)

12. Thread 10:
The brain is a forest of interconnectivity, but
because it is built for efficiency, it tends to land
on the most well-trodden answer first.
Like so many
other human
endeavors,
creativity is
strengthened
with practice.
(pgs. 185)

13. Image Credits:
Title Page: http://www.rappler.com/science-nature/23193-personality-traits-brain-scans
Slide 2 - http://bit.ly/2wZgdKm
Slide 11 - http://beyondquarterlife.com/little-persistence-little-effort/
Slide 2 - http://appsych.mrduez.com/2015/10/the-brain-with-david-eagleman-on-pbs.html
Slide 5 - http://bit.ly/2geEx8O
Slide 4 - http://www.spring.org.uk/2009/05/why-thought-suppression-is-counter-productive.php
Slide 10 - https://genci.deviantart.com/art/Soul-Jailer-199812275
Slide 9 - http://heesterveldcc.nl/
Slide 14 - http://www.rappler.com/science-nature/23193-personality-traits-brain-scans
Slide 8 - http://bit.ly/2xBSOz7
Slide 7 - http://bit.ly/2xBSOz7
Slide 6 - https://lancasterpa.com/event/star-barn-raising-festival/
Slide 3 - http://www.lifehack.org/618689/how-to-boost-creativity-secrets-of-the-creative-brain
Slide 12 - http://www.cnn.com/2014/04/02/health/brain-maps/index.html

14. Mark Brady, PhD
TheEnchantedLoom@gmail.com
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