Presentation showing how Buzzshift uses the POSTMO methodology for content marketing. This was presented by Mark Barrera of Buzzshift at Pubcon Austin on January 28, 2014.

1. The POSTMO Methodology for
Content Marketing
1
P R ES E N T E D BY:
@ M A R K _ BA R R E R A
OF
@BUZZSHIFT
AT
P U B CO N AU ST I N
JA N UA RY 2 8 , 2 0 1 4
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2. 2
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3. • DEVELOP PERSONAS
• WHAT ARE THEIR CONTENT NEEDS?
• BARRIERS TO OVERCOME?
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4. • DRIVE TRAFFIC TO ANOTHER CHANNEL
• ENGAGE
• BUILD COMMUNITY
• GENERATE LEADS
• INFORM
• EDUCATE
• BUILD THOUGHT LEADERSHIP
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5. •
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RESEARCH
KEYWORDS
SOCIAL CRAWLYTICS
TIMING
PROMOTION
CONTENT CALENDAR
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6. • CONTENT TYPE
• POLISH THE CONTENT
• TRACKING
• DETAILS MAT TER
• Meta Tags for Search and Social
• Analytics
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7. TAKE IT PUBLIC
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 CREATE

Editor Review
 PUBLISH
 PROMOTE
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
Outreach
Advertising
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8. •
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SOCIAL ACTIONS
TRAFFIC
SEARCH ENGINE REFERRALS
REFERENCES (LINKS)
GOALS COMPLETED
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9. • WHAT IS DRIVING THE RESPONSE (OR LACK OF)
• Topic
• Headlines
• Channel
• Content Type
• Calls to Action
• TEST YOUR THEORIES
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