This document discusses how social media can be used to maximize SEO efforts. It notes that search engines like Bing and Google are integrating social data from platforms like Facebook, Twitter, Google+, and Foursquare into their algorithms. It recommends businesses build social authority by diversifying their social media sources, timing posts appropriately, focusing on high-quality engaging content, and using social platforms like these to naturally build links back to their website content. The document stresses the importance of measuring social media efforts and focusing content around target keywords to help improve search engine rankings.