social media marketing essentials and how to design media campaign and strategies for content crafting.

1. SOCIAL MEDIA
101
BY: MARIAM ELSADEK

2. CONTENT
Overview. Platforms.
Strategy.
•5 W’s.
•Theme building.
Content types.
Content
creation.
Design
campaign.
Tools you need
to check.
Social media
team (tips and
tricks).

3. OVERVIEW
• GOOGLE: TED (SEO)
• WEBSITE: TED
• FACEBOOK: HTTPS://WWW.FACEBOOK.COM/TED/
• APPLICATION: MOB. APP.
• YOUTUBE: TED
• WORDPRESS: HTTPS://IDEAS.TED.COM/

4. WHAT’S
SOCIAL
MEDIA
MARKETING?
Process of gaining
traffic to your sites.

5. PLATFORMS

6. • Set social media
marketing goals
that align to
business
objectives.
STRATEGY
STEP 1

7. • Learn everything
you can about your
audience.
STEP 2

8. • Research the
competition.
STEP 3

9. • Conduct a social
media audit.
STEP 4

10. • Create a social
media content
calendar.
STEP 5

11. • Test, evaluate, and
adjust your
strategy.
STEP 6

12. THEME
BUILDING
• Short, simple, complete
sentence.
• Contain only one idea.
• Reveal the overall of work.
• Be specific.
• Interestingly worded (active
verbs).
• Example:
• Everything in life is
connected.
• Cocacola as happy
campaign.
• Oufa (bank).

13. ACTIVITY
Brainstorm for themes that suit TEDX ISMAILIA
for next event.

14. CONTENT
CREATION

15. • Blogs.
• Videos.
• Infographics.
• Case studies.
• Ebooks.
• Checklists.
• Interviews.
• Social media posts.
• Gifs and memes.
TYPES OF
CONTENT

16. CONTENT STRATEGIES
• Success model to make an idea sticky.
• S for simple.
• U for unexpected.
• C for concrete.
• C for credible.
• E for emotion.
• S for story.
• Ex.:
Https://www.Youtube.Com/watch?V=8fiezxmum2
i.

17. CONT.
• AIDA.
• ATTENTION.
• INTERSET.
• DESIRE.
• ACTION.

18. • EXPIERENCE WORDCLOUD.
• LISTEN.
• HEAR.
• FEEL.
• TOUCH.
• SEE.
CONT.

19. SEO (SEARCH ENGINE OPTIMIZATION)
• TRENDSMAP. (LINK)
• GOOGLE TRENDS. (LINK)
• TWITTER HASHTAGS.
• SHARES ON FACEBOOK.
• COMICS.
• STRATEGY:
• CRAWLING.
• INDEXING.
• RATING.

20. • Create something worthy
of attention.
• Any headline that lists a
number of reasons,
secrets, types, or ways
will work.
• Quantifiable return on
attention .
• Example:
• Do you recognize the
7 early warning signs
of high blood
pressure?
HEADLINE

21. STRUCTURE

22. POSTS STRUCTURE
1. Catchy phrase (headline).
2. Paragraph (main content you need to address).
3. Call to action (CTA).

23. CONTENT STRATEGY

24. THEME BUILDING +
CONTENT CRAFTING
TO DESIGN CAMPAIGN

25. CASES FOR SUCCESSFUL CAMPAIGNS
• B2C.
• AJ (ELDA7EE7).
• AHMED AMIN.
• INFLUENCERS IN GENERAL.
• B2B
• TO-DO AS A BEST MARKETING
CAMPAIGN.
• PANDA.

26. TIPS AND TRICKS

27. TOOLS YOU
NEED TO
CHECK
• Online graphics creation:
• ADOBE SPARK.
• Canvas.
• Boost content:
• 360 photography.
• Engagemnet posts.

28. SOCIAL MEDIA AS A TEAM
‘IF WE CAN'T WORK TOGETHER, WE CAN'T MAKE IT
WORK’
• MARKETING DIRECTOR.
• ART (DESIGNER, PHOTOGRAPHERS).
• COPYWRITER.
• CUSTOMER SERVICE REPRESENTATIVE.
• ANALYST.
• ACCOUNT MANAGER.

29. QUESTIONS TO ANSWER BEFORE EXECUTION?
• GOALS DO YOU WANT TO ACHIEVE WITH SOCIAL MEDIA MARKETING? DO YOU
WANT TO IMPROVE BRAND AWARENESS OR GENERATE LEADS?
• WHICH CHANNELS DOES YOUR TARGET AUDIENCE USE?
• WHAT KIND OF CONTENT DO YOU PLAN TO CREATE? WILL IT BE MORE OF
IMAGE-BASED CONTENT, BLOG POST LINKS, OR VIDEO CONTENT?
• WHICH CHANNELS ARE YOUR COMPETITORS USING?
• HOW MANY SOCIAL MEDIA CHANNELS CAN YOU MANAGE?

30. REFERENCES
• HTTPS://WWW.FACEBOOK.COM/IHESHAM/POSTS/10161361032945335.

31. QUESTIONS