going through process of content creation and how to use different tools that could help you engaged more with your audience. connecting design thinking to make the content is human centric one.

1. ONLINE VERBAL
COMMUNICATION
A K A ‘ ’ C O N T E N T C R E AT I O N ’’

2. SHALLOW
APPROACH

3. SOCIAL MEDIA IS
• Gaining traffic to your site.

4. STRATEGY
Set social media tools that align with business objectives.
Learn everything about your audience.
Research the competitors.
Conduct social media audit.
Create social media calendar.
Test, evaluate and adjust your plan.

5. THEME BUILDING

6. EXAMPLES:
COCA-COLA. VODAFONE. GALAXY. KITKAT. PANDA.

7. 16 FORM OF FUN FEELINGS
Beauty Immersion
Intellectual
problem solving
Competition Comedy
Social
interaction
Thrill of danger Physical activity Love Creation
Power Discovery Advancement Learning
Application of
an ability
Altruism

8. WHAT’S THEME?
When learning new information, people look for patterns, generalities, relationships, and
organized structured wholes, rather than separate details.
‘theme’ is the experience of focus, of meaning.
Themes are essentially a sense-making tool, a form of capturing the underlying
phenomenon one seeks to understand.

9. HOW TO
BUILD A
THEME?
Short, simple, complete sentence.
Contain only one idea.
Reveal the overall work.
Specific.
Interestingly worded (active verbs).

11. JOBS IN SOCIAL MEDIA
Marketing
director.
Art (designer,
photographers).
Copywriter.
Customer service
representative.
Analyst.
Account
manager.

12. CONTENT
CREATION
R A D I C A L A P P R O A C H

13. A C T I V I T Y
C O M M E N T O N T H I S !

14. CONTENT MARKETING IS ABOUT
What brand
publishes? What customers
want?

15. WHAT’S CONTENT?
Blogs.
Videos.
Infographics.
Case Studies.
eBooks.
Checklists.
Interviews.
Social media posts.
Gifs and memes.

16. MADE TO STICK
• SUCCESs model to make an idea sticky.
– S for simple.
– U for unexpected.
– C for concrete.
– C for credible.
– E for emotion.
– S for story.
• Ex.: https://www.youtube.com/watch?v=8FIEZXMUM2I.

17. WORDS MAKE
WORLD

18. SEO

19. TRENDS
MAP

20. ENTREPRENEURSHIP IS ABOUT
Social medium
enterprise (SME)
• Local markets
• Serve a need
Innovation driven
enterprise (IDE)
• Global market
• Risk management

21. DESIGN
THINKING
A way of finding human needs
and creating new solutions using
tools and mindsets of design
practitioners.
Addressing wide variety of
personal, social and business
challenges in a creative new
ways
Relies on natural and coachable
person ability to be
Intuitive
Recognize patterns
Construct ideas in meaningful
terms

23. DESIGNING
PROCESS IS
ABOUT
Activity centered (IDE)
Human centered (SME)

24. COMMUNICATION AS COMPLEX
SYSTEM
Through communication, human participate in and create the social systems.
System as a part to whole relationship in which system emerges through interactions among
human and non human actors that continually shape patterns of social and ecological orders.

25. FEEDBACK
C O M M U N I C AT I O N T H AT O C C U R S A S
I N F O R M AT I O N O F C H A N G E .

26. STRUCTURE:
Rules in social formations.
Symbolic and material parts of a system that creates the framework or
draw the boundaries around which social interactions occur.

27. PROCESSES:
The spaces of interaction that occur within and continually produce the channel.
Capacities and resources on which people draw in their interactions to shape social
formations.
Useful analogy that considers the relationship between structure and process in that house.

28. IMPROVE QUALITY
OF PUBLIC
PARTICIPATION
• Interpersonal relationships
– Demonstrating presence
– Laughing together
– Active listening

29. COLLECTIVE COMMUNITIES
COMPETENCIES:
• Inhibition of efficacy and capacity:
– Sarcasm
– Blatant boredom
– Power struggles

30. POWER OF
MEMES AND
COMICS
P A N D A A D

31. TA M E E M Y O N U S
S A L M O N E L L A

32. THE CREATIVE
CONFIDENCE
(INNOVATION LAB)

33. CREATIVE TYPES
ART DIRECTORS COPYWRITERS DESIGNERS

34. BUSINESS CONVERSATIONS
Bored room meetings
Cross pollination of ideas
Cross functional teams

35. INSPIRATION
Empathy
Connecting: needs, desires and motivation
Shadowing
Speaking to extreme users

36. SYNTHESIS
• Recognize patterns
• Identify themes
• Find meanings in seen, gathered and observable things
Sense making
Actionable framework and principles
Reframe problems

37. IDEATION AND EXPERIMENTATION
Divergent options
(countless ideas)
• Rough representations
• Concrete to humans
Experiential learning
• Develop existing ideas
• Spur new ones
Feedback based
• Adapt
• Iterate
• Pivot to human centered
(compelling and
workable solution)

38. IMPLEMENTATION
REFINE THE DESIGN PREPARE A ROAD MAP TO THE
MARKET PLACE

39. ACTIVITY
R E D E S I G N T H E P R O C E S S O F G E T T I N G
Y O U R M O U R N I N G C O F F E E

40. A GROWTH
STATE OF
MIND
Potential
weakness
Growth mindset
Passion
Toil
Trainings
New adventure
Effort as a path
to mastery

41. DATABASE
OF
EXPERIENCE
Explore new gamesExplore
Meet needsMeet
Try new thingsTry
Let imagination to go wildLet

42. INTELLECTUAL
CURIOSITY
Choose creativity
Think like a
traveler
Engage relaxed
attention
Emphasize with
end users
Go field
observation
Ask 5 whys
Reframe
challenges
Build creative
support network

43. BUILDING RELATIONS (RESEARCH-
BASED)
Visions Imagination Day-dreams Dreams
Arts Crafts Dance
Environmental
knowledge
Kinship
systems
Belief system
Cultural
expressions
Customary
knowledge

44. EMOTIONS
Love Attachment Happiness Fun Pleasure
Joy Excitement Anger Fear Anxiety
Rage Attractiveness Beauty Aethestics

45. agile
authenticity
attention
authority
audience
acceleration
action

47. FORMAT TO FOLLOW:

48. POST STRUCTURE
Catchy phrase.
Paragraph.
Call to action (CTA).

49. TOOLS TO BE USED TO ENHANCE YOUR
CONTENT
Online graphics creation:
• ADOBE SPARK.
• CANVAS.
Boost content:
• 360 PHOTOGRAPHY.
ENGAGEMNET POSTS.

50. CONTENT
JOURNEY
MAPPING
Discovery
Current sales
Mission
Target audience
Budget
Destination, branding and design
Ux
Platform
Branding
Roles and responsibility Who does what
Editorial strategy
Structure
Topics
Sources
Types
Distribution and optimization
SEO
Newsletter
Measurments KPIs

51. ANY
QUESTIONS