31. Doing the right thing is the right thing
The power of pleasing people
The compulsively productive professional
The power of authentic self expression
The knowledgeable, quiet authority
The skeptical, vigilant troubleshooter
The innovative, visionary
The powerful decisive activator
Leading from consenus, modelling inclusion and refusing
conflict
32. Dictatorship
Open and honest
It's not possible to have your hands on sales,
accounting, complaints and everyday basis.
Instill effective communication and
accountability.
Clarity and cohesive team.
38. What’s social media and it’s platforms?
Social media strategy.
Content creation (see Ahmed Amin Elfamilia)
Types of content
Post structure
Headlines
SEO
Strategy (AIDA and made to stick)
Theme
Toolbox
How to create an online brand?
49. When learning new information, people
look for patterns, generalities,
relationships, and organized structured
wholes, rather than separate details.
‘theme’ is the experience of focus, of
meaning.
Themes are essentially a sense-making
tool, a form of capturing the underlying
phenomenon one seeks to understand.
50. Short, simple, complete sentence.
Contain only one idea.
Reveal the overall work.
Specific.
Interestingly worded (active verbs).
59. Made to stick
SUCCESs model to make an idea sticky.
S for simple.
U for unexpected.
C for concrete.
C for credible.
E for emotion.
S for story.
Ex.: https://www.youtube.com/watch?v=8FIEZXMUM2I.
64. Create something worthy
of attention.
Any headline that lists a
number of reasons,
secrets, types, or ways
will work.
Quantifiable return on
attention .
Example:
Do you recognize the 7 early
warning signs of high blood
pressure?
69. What’s sales?
How we sell?
Direct vs indirect sales
Blue and red oceans
How to sell anything? (influence toolbox)
70. is a term used to describe the activities
that lead to the selling of goods or services.
Businesses have sales organizations that are
broken up into different teams.
And these sales teams are often
determined based on:
• The region they're selling to
• The product or service they're selling
• The target customer
71.
72. Inside
Don’t meet face to face
Tools like:
Emails
Videos
Virtual meetings
Outside
Speaking engagement
Industry events
Conferences