This document discusses grassroots advocacy and its importance for health issues. It defines grassroots advocacy as spontaneous and natural efforts that follow three steps: preparation, reaching consensus, and implementation and evaluation. Health advocacy is critical because it involves three important approaches: lobbying, use of media, and grassroots networking and communication. The key to effective advocacy is persistence in follow-up efforts. Examples provided emphasize that successful advocacy campaigns are built on the principle "nothing for us, without us."