NEW Facebook Marketing Breakthroughs online training course - starts June 9th, 2015. http://marismith.com/fbbb <--- register early for the best price! ******** Supercharge your Facebook Marketing! Stop missing out on opportunities by fixing these top 10 mistakes. These slides reveal the 10 mistakes + solutions; watch the REPLAY of this epic webinar (8,000+ registrants!): http://22s.com/marismith (via Facebook app). Or directly on YouTube: https://youtu.be/-HAL8wF2wFw 90% of Fortune 500 companies are making several of these mistakes. And, at least 50% of all Facebook page owners are making Mistake #1… and they are leaving HUGE piles of money on the table as a result. There are several studies that prove this to be true! (When you implement the antidote to these “Facebook fails,” you’ll open the floodgates to more revenue!)

1. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Supercharge Your
Facebook Marketing!
The Top Ten Mistakes Business
Are Making on Facebook
Free online training
with
Mari Smith

2. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
WELCOME!
• Hashtag: #fbmistakes
• Q&A:
– Facebook comments,
tweets, G+
• Free Guidebook
• 10 Mistakes + solutions
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3. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
MISTAKE #1
• Not RESPONDING to fan posts and
comments!
– Customers are sending 2x messages that require
responses
– Brands ignore five out of six 
– 71% of complaints on social media are made on
Facebook
Sources: SproutSocial, Edison Research
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4. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Solution #1
• Implement systems & resources to
RESPOND
– People want to be seen and heard
• Need training?
• How to manage negative comments
– In-house system
– Social media management (assign)
• Which companies “get” social care?
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5. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
MISTAKE #2
• Your posts are overly PROMOTIONAL
– Salesy, hypey, buy now, CTAs = overdone
• Solutions:
– Check your negative feedback
– Try 40:40:20
• 40% informative
• 40% promo
• 20% other
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6. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
MISTAKE #3
• Not having a BUDGET for ads
• Solution:
– Allocate weekly budget
– Test, test, test
– Secret = proper training
– Must be clear on what
you want to achieve
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7. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
MISTAKE #4
• Using only the BOOST button
– Less choices, less granular targeting
• Solution:
– Promote select posts within
Ads Manager or Power Editor
– Place “dark posts”
– Split test
– Build and use Custom Audiences
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8. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
MISTAKE #5
• Promoting posts without a measurable
ROI
– Perhaps your goal is engagement?
• Solution:
– Use a phased approach
• Mari’s 4-phase profit system
– Put content in 3 buckets:
• 1) education, 2) entertainment and/or 3) CTA
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9. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
MISTAKE #6
• Targeting the wrong AUDIENCE
– Wrong demographics, or too broad
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10. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Solution #6
• Get super serious about granular
targeting!
• Use Custom Audiences
– Be careful with Lookalike Audiences
• Check Ad Relevance Score
• Check negative feedback
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11. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
MISTAKE #7
• Not using the CONVERSION pixel
– Don’t know how to create, where to place,
or no access to website
– 90% of Fortune 500 companies don’t utilize
Facebook pixels!
Source: Mixpo
• Six to choose from
– “Pixels are the beating
heart of an effective
campaign”
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12. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
MISTAKE #8
• Not having a compelling OFFER
– Also, offer not compelling to enter email
• Solution:
– Unique, special, different
– Clearly target to your market
– Split test
– Get help!
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13. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
MISTAKE #9
• Ineffective or poorly designed LANDING
PAGE
– Not about just getting traffic, visits
• Solution:
– Develop an audience of your own
– “Hold visitors’ attention for three minutes,
they are twice as likely to return to your site
than if you only hold them for one minute.”
[Source: Chartbeat]
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14. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
MISTAKE #10
• Not INTEGRATING Facebook
– With overall marketing strategy
– With other social media channels
– With other digital methods
– With offline
• Solution:
– Get help, get training!
– Holistic approach
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15. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
MISTAKES #11-50!
• Includes:
– Using the wrong ad bidding strategy
– Not checking the right Insights
– Overlooking the ‘Frequency’ metric
– Ineffective Page cover image
– Posting too often or too seldom
– Obsessing over reach
– Only posting the same types of content
– Not having an effective follow up sequence
– Ignoring ‘Frame of Mind’ marketing
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16. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
• NEW Online course
• Go to: www.marismith.com/fbbb
• How To Increase Your Reach, Leads, Sales
and Profits On Facebook!
– Get Mari’s insider tips and latest best practices
– Learn how to INCREASE your conversions and
DECREASE your costs!
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17. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
• www.marismith.com/fbbb
– SAVE $200!
• VIP Upgrade – limited spots
– Get your own dedicated Facebook Ads Expert
(independent)
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18. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Course curriculum
• Module #1 – How To Optimize Your Facebook Page & Content
• Module #2 – How To Create Facebook Ads That Convert
• Module #3 – How To Reach Your Ideal Audience With Perfect
Targeting
• Module #4 – How To Design Super Compelling Lead Generation
Pages & Offers
• Module #5 – How To Build A Highly Profitable Sales Process
• Module #6 – How To Rise To The Top With Stellar Social Customer
Care
• Go to: www.marismith.com/fbbb
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19. © 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Q&A!
• #fbmistakes
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