Mais conteúdo relacionado Semelhante a How To Master The Social Web In Six Easy Steps - Mari Smith (20) How To Master The Social Web In Six Easy Steps - Mari Smith1. © 2013 Mari Smith International, Inc
MARI SMITH
Social Media Thought
Leader
How To MasterHow To Master
The Social WebThe Social Web
In 6 Easy StepsIn 6 Easy Steps
2. © 2013 Mari Smith International, Inc
http://youtu.be/J69lmO3dngg
3. © 2013 Mari Smith International, Inc
Social MediaSocial Media OVERWHELMOVERWHELM
4. © 2013 Mari Smith International, Inc
DataData OverloadOverload
““90% of data in90% of data in
the world todaythe world today
has been createdhas been created
within the last twowithin the last two
years.”years.”
Source: IBMSource: IBM
5. © 2013 Mari Smith International, Inc
Your BIGGESTYour BIGGEST Social MediaSocial Media
CHALLENGE?CHALLENGE?
7. © 2013 Mari Smith International, Inc
Solution:Solution:
8. © 2013 Mari Smith International, Inc
In stillness,In stillness,
I find my true self.I find my true self.
~Deepak Chopra~Deepak Chopra
9. © 2013 Mari Smith International, Inc
1.1. ClarityClarity – FOCUS!– FOCUS!
10. © 2013 Mari Smith International, Inc
ExampleExample – Air Tahiti– Air Tahiti
Reiana Layton
11. © 2013 Mari Smith International, Inc
AirlinesAirlines –– TOP Socially DevotedTOP Socially Devoted
12. © 2013 Mari Smith International, Inc
DesignDesign –– eye-catchingeye-catching
13. © 2013 Mari Smith International, Inc
ExampleExample – Burcu Unsal– Burcu Unsal
16. © 2013 Mari Smith International, Inc
Personal Profile
vs.
Fan Page?
514k!514k!
17. © 2013 Mari Smith International, Inc
514,751
950,000
+
AudienceAudience – Friends, Fans, Followers,– Friends, Fans, Followers,
SubscribersSubscribers
Mari’s Peeps!
Mari’s Peeps!
18. © 2013 Mari Smith International, Inc
2.2. AuthenticAuthentic
VOICEVOICE
Online / OfflineOnline / Offline
CONGRUENCECONGRUENCE
19. © 2013 Mari Smith International, Inc
HumanizeHumanize
20. © 2013 Mari Smith International, Inc
Mayor of CalgaryMayor of Calgary
@nenshi@nenshi
21. © 2013 Mari Smith International, Inc
http://youtu.be/QUCfFcchw1w
22. © 2013 Mari Smith International, Inc
3.3. ContentContent
23. © 2013 Mari Smith International, Inc
Authority:
root word = Author
24. © 2013 Mari Smith International, Inc
RepurposeRepurpose contentcontent
25. © 2013 Mari Smith International, Inc
Give away
your best stuff
26. © 2013 Mari Smith International, Inc
4.4. EngagementEngagement
27. © 2013 Mari Smith International, Inc
EngagementEngagement is Queen!is Queen!
28. © 2013 Mari Smith International, Inc
MariMari says…says…
““Content is KING,Content is KING,
but engagement isbut engagement is
QUEENQUEEN
and she rules theand she rules the
house.” @marismithhouse.” @marismith
29. © 2013 Mari Smith International, Inc
SociallySocially DevotedDevoted
New standard of customerNew standard of customer
care in social mediacare in social media
• Open to fans (wall on forOpen to fans (wall on for
fan/visitor posts)fan/visitor posts)
• Respond to >65% ofRespond to >65% of
questions on your fan pagequestions on your fan page
• Respond in a timelyRespond in a timely
mannermanner
Source: sociallydevoted.socialbakers.com
30. © 2013 Mari Smith International, Inc
“The best businesses begin with
EMPATHY
@BrianSolis
”
31. © 2013 Mari Smith International, Inc
~Maya Angelou~Maya Angelou
I've learned that people
will forget what you
said,
people will forget what you
did,
but people will never forget
how you made them
feel.
32. © 2013 Mari Smith International, Inc
TwitterTwitter Shoutout!Shoutout!
33. © 2013 Mari Smith International, Inc
FacebookFacebook Shoutout!Shoutout!
34. © 2013 Mari Smith International, Inc
5.5. ConversionConversion
35. © 2013 Mari Smith International, Inc
PromotionPromotion – 20/80– 20/80
36. © 2013 Mari Smith International, Inc
Clear offers, CTA’s
37. © 2013 Mari Smith International, Inc
Example:Example:
Gina Alexander Photo HandbagGina Alexander Photo Handbag
38. © 2013 Mari Smith International, Inc
$28,000$28,000
in 24 hours!in 24 hours!
39. © 2013 Mari Smith International, Inc
6.6. Track & MeasureTrack & Measure
40. © 2013 Mari Smith International, Inc
How To Master The Social Web
In 6 Easy Steps
Step #1: CLARITY
Step #2: VOICE
Step #3: CONTENT
Step #4: ENGAGEMENT
Step #5: CONVERSION
Step #6: MEASURE
41. © 2013 Mari Smith International, Inc
COICOI vs.vs. ROIROI
43. © 2013 Mari Smith International, Inc
Recap
1.1. CLARITYCLARITY & Focus& Focus
2.2. AuthenticAuthentic VOICEVOICE
3.3. CONTENTCONTENT
4.4. ENGAGEMENTENGAGEMENT
5.5. CONVERSIONCONVERSION
6.6. Track &Track & MEASUREMEASURE
44. © 2013 Mari Smith International, Inc
Takeaways
• Content is KING; engagement is QUEEN.Content is KING; engagement is QUEEN.
• Curate “OPC”.Curate “OPC”.
• Post/share every day.Post/share every day.
• Repurpose your content.Repurpose your content.
• Be systematic. Use a Content Calendar.Be systematic. Use a Content Calendar.
• Delegate as much as possible.Delegate as much as possible.
• Add YOU in the engagement:Add YOU in the engagement: humanize!humanize!
• Be memorable by how you make peopleBe memorable by how you make people feelfeel..
• Strive for EXCEPTIONAL customer service.Strive for EXCEPTIONAL customer service.
• Keep it FUN!Keep it FUN!
• Ask for the sale!Ask for the sale!
45. © 2013 Mari Smith International, Inc
gotgot questions?questions?
Connect with Mari on these sites:
Facebook: www.facebook.com/marismith
Twitter: @marismith
Google+: www.google.com/+marismith
LinkedIn: www.linkedin.com/in/marismith
Mari’s website: www.marismith.com
Notas do Editor Build network == proactively grow TWITTER!! Hashtags (#smss) How does your brand make people FEEL? Gina hosted a 24 hour Q&A session on Facebook – via wall comments/posts and phone. Generated $28k in 24hours.