How To Improve Your Facebook Marketing: 7 Power Techniques - The Big Social Media Conference

How To Improve Your Facebook Marketing: 7 Power Techniques - The Big Social Media Conference.

Mídias sociais Marketing

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
HOW TO IMPROVE
YOUR FACEBOOK
MARKETING
7 Power Techniques
with Mari Smith

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 2
PLAN 1 year in advance  quarters
Add value + build community + test, track & measure
CORE Phase
• Fundamentals
• Everyday
posts
• Quality content
• Engagement
• Community
• Listen
• Identify
superfans
BUILD-UP Phase
• Anticipation
• Empower
affiliates
• Count-down
• Contest
• Big reveal!
PROMOTION Phase
• Free (webinar)
• Replay
• Encore
• Paid promotion
• Cart opens
• Early bird
• Sale cut offs
FOLLOW-UP Phase
• Still time to
join!
• Last minute
specials
• Testimonials
• Case studies
BusinessPage+PersonalProfile #1: Mari’s 4-phase profit system

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Facebook ads don’t work
• People complain – tried and failed
• So many SMEs trained to ‘just try it’
• BUT…
– User error!
– Unclear message?
– Confusing landing page?
– Wrong target, or too wide?
• KEY = education!
3

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Which is most important?
• PRODUCT
• LEADERSHIP
• MARGIN
• SALES and MARKETING?
4

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
#2: What are you selling?
“Nothing happens until somebody sells
something.” ~ Darren Hardy
5

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
#4: Frame of mind marketing
• Google = “search mode”
– PROBLEM  SOLUTION
• Facebook = “social mode”
– CONNECT, SOCIALIZE
7

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
#5 – Target audiences
• HUGE variety of targeting options
• Your own fanbase, + their friends
• OPF (other people’s fans)
• Custom audiences
– Your own database
– Your own website traffic
– Lookalike audience
8
Image: AdEspresso.com

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
The Daily Burn
9

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Tracking URL
http://dailyburn.com/blackfire?partner=amp&mtype=4&ldate=
Q42014&grp=NF_P&crtv=trainer&sz=1200x627&kw=bf&gen=fem&
age=45-
54&dev=1&utm_source=amp&utm_medium=display&utm_camp
aign=NF_P&utm_content=trainer_bf
10

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
What worked?
• The right TARGET audience
• Compelling ad title + creative – short,
succinct, relevant
• Relevant image
• Timely (new year’s resolutions, get fit)
• Irresistible offer (free 30-day trial)
• Social proof
• CTA button
• Dark post
• Powerful landing page – no extraneous
CTAs/offers
• ‘Frame of mind marketing’
11

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Create 6-Figure Courses
See: http://bit.ly/6figcourse
12

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Create 6-Figure Courses
13

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
What worked?
• Well targeted
• Highly relevant
• Inviting image
• Attractive, compelling ad
– Asked question
– Offered something for free
• Great offer
• Excellent landing page
• Frame of mind marketing
14

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
@marismith

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
#6 - Tracking pixels
• “Over 90% of Fortune 500 companies
are not doing Facebook ads right!”
16

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 17

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Convert using clear CTAs
• Social CTA = to increase engagement
ON Facebook
• Sales/sign up CTA = drive fans off
Facebook
18

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
#7 - Be “socially devoted”
• FASTEST response time wins
• Warm, personal, human
• Use first names
• @ tag
• Surprise and delight
• Think outside the box
19

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Mari says…
Content is King, but engagement is
Queen and she rules the house! 
20

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Takeaways
1. Use the 4-phase PROFIT SYSTEM for content
2. SALES & MARKETING = most important
3. Set clear OBJECTIVES for your campaigns
4. Integrate FRAME of MIND marketing
– Create a SEAMLESS experience for your prospects
5. Build multiple TARGET audiences
6. Always use tracking PIXELS
7. SERVICE is the new social
– Provide prompt, quality responses
21

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 22
marismith.com/fbbb

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Social Media
Certified Training
Now accepting applications
23

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Facebook is aggressively growing Live video into the next generation digital television network. And, video ads on Facebook perform better than any other ad type. What does this mean for marketers? There is a golden window of opportunity right now for savvy brands and businesses to stand head and shoulders above the competition with a robust and compelling video strategy. But it's not just standalone video; the strategy must be holistic and include personalized, end-to-end customer experiences. In this lively session, world renowned Facebook expert, Mari Smith, will walk you through case studies and specific steps to achieving maximum results and ROI. Hear Mari Smith LIVE on Tuesday, September 26th, 2017 at 10:30 AM in room East 157 and again for an Encore session at 1:00 PM in East 151. If you were not able to catch these sessions, HubSpot will be making replay videos available for all attendees. Thank you!

Facebook TV - How To Maximize Your Reach & Results Using Video - MARI SMITH #...

NEW Facebook Live Video Training! A free four-part series brought to you in partnership with BeLive.tv! I am broadcasting live on my Facebook Page @MariSmith four Thursdays in a row each one at noon PT / 3pm ET. Part 3 = CONDUCTING INTERVIEWS Facebook Live Video Marketing – Talk Show Tips, Visuals & More I showcase great examples as well as bringing on guests! If you’re looking to get started with your very own digital television talk show and get featured on Facebook’s new Watch platform, be sure to tune in for hot tips!! See the live stream here: https://www.facebook.com/marismith/videos/10154807838280009/

Facebook LIVE Video Marketing - Part 3 of 4 CONDUCTING INTERVIEWS - with BeLi...

WINNING FACEBOOK STRATEGIES: 5 Powerful Ways To Leverage Your Results & ROI by Mari Smith, Premier Facebook Marketing Expert. Organizations around the world use Facebook effectively to generate qualified leads and increase sales. However, this is not the norm. Most marketers struggle to keep up with the constantly changing landscape of Facebook – new features, new products, new ad units. What really works? And, what is a waste of time and money? Where should you focus today for maximum results tomorrow? In this dynamic session, world-renowned Facebook marketing expert, Mari Smith, will share her proven system for creating predictable growth using Facebook, plus give you a glimpse into Facebook’s future so you can get into pole position now. Mari Smith lead this webinar exclusively for Mayo Clinic Social Media Network members on September 12th, 2017. See: https://socialmedia.mayoclinic.org/webinar/winning-facebook-strategies-5-powerful-ways-to-leverage-your-results-roi/?date=2017-09-12 PLUS, Mari Smith will be the keynote speaker at Mayo Clinic Social Media Network's Annual Conference being held in Scottsdale, AZ on December 11-12, 2017. See: https://socialmedia.mayoclinic.org/hubcap/2017-mcsmn-annual-conference/

Mayo Clinic Social Media Network - Winning Facebook Strategies by Mari Smith

NEW Facebook Live Video Training! A free four-part series brought to you in partnership with BeLive.tv! I am broadcasting live on my Facebook Page @MariSmith four Thursdays in a row each one at noon PT / 3pm ET. Part 2 = CONTENT THAT CONVERTS Facebook Live Video Marketing – What To Say, and How To Generate Leads & Sales See the live stream here: https://www.facebook.com/marismith/videos/10154790222300009/

Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLi...

Video #3 of 3 How To Get The Most Out Of Facebook Advertising: Advanced Tips Watch this free workshop with Facebook marketing expert, Mari Smith. Mari shares practical tips that will help you get the most out of your marketing and ad dollars on Facebook. You can watch all three videos on the link below: https://animoto.com/video-ads-for-facebook-mari-smith And, take Animoto for a test drive!! https://animoto.com

How To Get Started With Facebook Video Advertising Lesson #3 of 3 - Mari Smit...

Video #2 of 3: How To Amplify Your Video Reach with Facebook Ads Watch this free workshop with Facebook marketing expert, Mari Smith. Mari shares practical tips that will help you get the most out of your marketing and ad dollars on Facebook. You can watch all three videos on the link below: https://animoto.com/video-ads-for-facebook-mari-smith And, take Animoto for a test drive!! https://animoto.com

How To Get Started With Facebook Video Advertising Lesson #2 of 3 - Mari Smit...

Video #1 of 3: 5 Keys for Creating Thumb-Stopping Facebook Videos Watch this free workshop with Facebook marketing expert, Mari Smith. Mari shares practical tips that will help you get the most out of your marketing and ad dollars on Facebook. You can watch all three videos on the link below: https://animoto.com/video-ads-for-facebook-mari-smith And, take Animoto for a test drive!! https://animoto.com

How To Get Started With Facebook Video Advertising Lesson #1 of 3 - Mari Smit...

Winning Facebook Strategies by Mari Smith - #SMSummitIRL

Mari Smith's Content Marketing World 2016 presentation, sponsored by Animoto.com - the leading video creation tool for savvy marketers! Discover the latest stats, trends and proven strategies and tactics for making your social video content marketing work for you in 2017! Agenda includes: - Television vs. Digital Video - Social Video Stats & Facts - The Facebook Organic/Paid Wave - Video Ad Call To Arms - Video Ad Best Practices - Case Study

Facebook Video: How Companies are Succeeding with Videos on Facebook

How To Master The Social Web In Six Easy Steps - Mari Smith