How to create engaging social videos - Part 1 of 3: VIDEO CREATION. Enjoy this exciting video training series. In this first session, I share the latest video stats and facts + tips for optimizing your Facebook and Instagram video ads + a step-by-step process for quickly and easily creating professional videos. I also do a live demo of the awesome new Wave Video App, one of my favorite video creation tools. To watch the Facebook Live Video that goes with these slides, please visit this link: https://www.facebook.com/marismith/videos/10154679359870009/ OR, go to the end of this slide deck to watch the embedded YouTube video of the live training. Or watch directly on YouTube here: https://youtu.be/FhNsI5PFjUU Coming up in Part 2: VIDEO DISTRIBUTION: Where to publish your videos for maximum reach & visibility and Part 3: VIDEO OPTIMIZATION: How to amplify reach on Facebook: Mari’s ninja tricks Be sure to subscribe to LIVE notifications on Mari Smith's Facebook Page at http://fb.com//marismith

1. @MariSmith @WaveVideoApp
with
by Mari Smith
1
PART 1 of 3
GETTING
STARTED
SOCIAL
VIDEO

2. @marismith @WaveVideoApp
Facebook is putting HUGE
emphasis on video.
Facebook TV is coming
Are you ready?
The rise of mobile
Over half of video content
is viewed on mobile
2
Why video on Facebook?

3. @marismith @WaveVideoApp
90% of information transmitted
to the brain is VISUAL. Visuals
are processed 60,000X faster
in the brain than text.
~3M & Zabisco
59% of executives would rather
watch video than read text.
~Forbes
3
Video stats & facts

4. @marismith @WaveVideoApp
Enjoyment of video ads
increases purchase intent by
97% and brand association by
139%.
~Unruly
43% of marketers said they’d
create more video content if
there were no obstacles like time,
resources, and budget.
~Buffer
4
Video stats & facts

5. @MariSmith @WaveVideoApp 5
Video will be a much
bigger driver of what
we’ll do over the
next 2-3 years than
Messenger and
WhatsApp.
~Zuck
FB Q2 2017 Earnings Call

6. @marismith @WaveVideoApp
Optimize for MOBILE!
Videos: square & portrait
Square performs better
People are 67 percent more likely to
watch a square video to completion than
they are to watch a horizontal one.
~Laundry Service
6
FB & IG video tips

7. @MariSmith @WaveVideoApp 7
Develop short-
form,
‘snackable’
content.
~Sheryl Sandberg
FB Q2 2017 Earnings Call

8. @marismith @WaveVideoApp 8
Example: Tropicana

9. @marismith @WaveVideoApp
Captures attention immediately
Evokes emotion
Personal, relatable
Designed for sound off
Add text overlay
And/or captions
9
Elements of effective video

10. @marismith @WaveVideoApp
Begin with the end in mind
What is your CTA?
Drive business! 
Who is your video for?
What audience?
What is the main theme/topic of the video?
What video length are you aiming for?
Do you have your brand elements ready?
Where will you share your video?
10
Before you start…

11. @marismith @WaveVideoApp
Visit: www.animatron.com/wave
11
Live demo of Wave app!

12. @marismith @WaveVideoApp
Choose media: video + images +
audio
Upload your own or choose from 2.5M
Add text overlay
Brand elements:
Fonts, Colors, Logos
Watermark as Logo, CTA
12
Step-by-Step

13. @marismith @WaveVideoApp
Facebook Cover Video = also,
Landing Page Video
Examples: Wave, SmartandSmooth.com
People spend on average 2.6x more
time on pages with video than without.
~Wistia
Visit: www.animatron.com/wave
13
Landing Page Videos

14. @marismith @WaveVideoApp 14
Summary
1. Test short videos in square format
for ads on Facebook & Instagram
2. Select strong visuals
3. Storyboard your message: KISS!
4. Use Wave Video App to quickly
create professional videos

15. @marismith @WaveVideoApp
Video Training Series
15
Facebook: @marismith
Twitter: @marismith
Instagram: @mari_smith
LinkedIn: marismith
Web: marismith.com
Part #1 of 3
VIDEO CREATION:
Getting Started with Video Creation
Video #2 of 3
VIDEO DISTRIBUTION:
Where To Publish Videos For Maximum Visibility
NEXT: