Facebook LIVE Video Marketing - Part 3 of 4 AMPLIFY REACH & RESULTS - with BeLive.tv

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NEW Facebook Live Video Training! A free four-part series brought to you in partnership with BeLive.tv! I am broadcasting live on my Facebook Page @MariSmith four Thursdays in a row each one at noon PT / 3pm ET. Today’s topic is, “AMPLIFY REACH & RESULTS - How To Fully Optimize Your Broadcasts!” I share my top tips—both organic and paid—on how to get the most out of your Live videos before, during and after your show!! See the live stream here: https://facebook.com/marismith/videos/10154826279800009/

Mídias sociais

@MariSmith BeLive.tv
AMPLIFY REACH &
RESULTS
by Mari Smith
in Partnership with BeLive.tv
1
PART 4 of 4
Facebook LIVE
Video Marketing
How To Fully Optimize Your Broadcasts

@MariSmith BeLive.tv
Set goals & benchmarks
Build BUZZ
Schedule?
Share
Embed on a web page
Promote this page?
Email
Messenger & reminders
Other social
2
Amplify: Pre-Show

@MariSmith BeLive.tv
Comments are key!
Ideas:
Location?
Mobile or desktop?
Messenger bot comment trigger
Contest
Shares!
3
Amplify: During-Show

@MariSmith BeLive.tv
First:
Choose a great thumbnail
Edit the description if needed
Add a CTA button
Mari’s Ninja tip
Add captions
Mari’s Ninja tip
4
Amplify: Post-Show

@MariSmith BeLive.tv
Apply the Mari Method
Allow between 1-24 hours post-show
Maximize organic reach
Allocate budget in Ads Manager
Segment & test ads
Check your results regularly
Adjust as necessary
5
Amplify: Post-Show

@MariSmith BeLive.tv
Download your Live video
Upload to YouTube
Use rev.com for transcripts
$1/minute
Upload SRT file to your Facebook Live
Email follow up
Messenger follow up
Create a web page with embedded videos
Edit & repurpose videos
6
Amplify: Post-Show additional steps

@MariSmith BeLive.tv
Criteria:
2,000+ followers
300 concurrent viewers
Live = >4 minutes
Facebook will notify you!
7
Monetize with Ad Breaks

@MariSmith BeLive.tv
2,000 followers & 300 viewers
Live for >4 minutes
The $ icon turns on
Take an ad break no more than
every five minutes
Viewers cannot skip ad breaks
8
Ad Breaks while live

@MariSmith BeLive.tv 9
Summary
1. Build buzz before your show.
2. Encourage comments during
your show
3. Add captions & CTA button
4. Promote using Ads Manager
5. Email & Messenger follow up

@MariSmith BeLive.tv
Video Training Series
10
Facebook: @marismith
Twitter: @marismith
Instagram: @mari_smith
LinkedIn: marismith
Web: marismith.com
Part #1 of 4
PREPARATION & GEAR:
Getting Started & Getting The Right Equipment
Part #4 of 4
AMPLIFY REACH & RESULTS:
How To Fully Optimize Your Broadcasts
Part #2 of 4
CONTENT THAT CONVERTS:
What To Say, and How To Generate Leads & Sales
Part #3 of 4
CONDUCTING INTERVIEWS:
Talk Show Tips, Visuals & More!

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1. @MariSmith BeLive.tv AMPLIFY REACH & RESULTS by Mari Smith in Partnership with BeLive.tv 1 PART 4 of 4 Facebook LIVE Video Marketing How To Fully Optimize Your Broadcasts

2. @MariSmith BeLive.tv Set goals & benchmarks Build BUZZ Schedule? Share Embed on a web page Promote this page? Email Messenger & reminders Other social 2 Amplify: Pre-Show

3. @MariSmith BeLive.tv Comments are key! Ideas: Location? Mobile or desktop? Messenger bot comment trigger Contest Shares! 3 Amplify: During-Show

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6. @MariSmith BeLive.tv Download your Live video Upload to YouTube Use rev.com for transcripts $1/minute Upload SRT file to your Facebook Live Email follow up Messenger follow up Create a web page with embedded videos Edit & repurpose videos 6 Amplify: Post-Show additional steps

7. @MariSmith BeLive.tv Criteria: 2,000+ followers 300 concurrent viewers Live = >4 minutes Facebook will notify you! 7 Monetize with Ad Breaks

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See: https://www.facebook.com/business/help/2176888065869976 http://www.adweek.com/digital/facebook-is-making-its-biggest-play-to-improve-brand-safety-but-is-it-enough-to-gain-marketers-trust/ In April, Facebook opened up five categories where advertisers could choose to opt-out of showing ads within: Tragedy and conflict, mature, debatable social issues, gambling and dating.
https://www.facebook.com/business/help/2176888065869976

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