Un surfeador creó la cámara GoPro para tomar “selfies” desde las olas. Dos emprendedores alquilaron su sala para ayudarse con la renta y así nació Airbnb. Casos como estos nos inspiraron a aprender sobre Lead User Innovation, el método del profesor del MIT Eric von Hippel.

33. EJERCICIO 1
A- Escriba 10 problemas que
haya enfrentado en su vida
(Pueden ser problemas familiares, de
trabajo, de estudio, etc)
PROBLEMAS RANKING
1
2
3
4
5
6
7
8
9
10
TIP: Los problemas deben:
- Ser específicos
- Frecuentes (recurrentes)
- Dolorosos
- No tienen solución “a la vista”
Ejemplo:
Incorrecto:
“Tengo un problema con el manejo
de mi tiempo”
Correcto:
“Pierdo dos horas laborales mientras
me dirijo al trabajo durante la hora
pico”
B- Ranking de problemas
¿Cuál problema es el más doloroso?
¿Cuál problema le genera más
pasión? ¿Cuál problema es más
relevante?

50. EJERCICIO 2
SELECCIÓN DE LOS TRES PRINCIPALES PROBLEMAS
TOP 3:
PROBLEMAS PRIORIZADOS
Profundice: ¿Cuál es la
principal consecuencia de este
problema?
Reflexione: ¿Cómo cambiaría
su vida si el problema
desaparece?
1
2
3

67. EJERCICIO 3
INMERSIÓN EN MIS HABILIDADES (SKILLS)
INVENTARIO DE MIS HABILIDADES ACTUALES - ¿Qué me gusta hacer? ¿En qué soy bueno?
INVENTARIO DE HABILIDADES COMPLEMENTARIAS QUE PODRÍA DESARROLLAR
¿CUÁL PROBLEMA CALZA MEJOR CON MIS HABILIDADES?
¿CÓMO PODRÍA SOLUCIONAR EL PROBLEMA UTILIZANDO MIS HABILIDADES? – Concepto
preliminar

85. EJERCICIO 4
INDAGACIÓN DEL PROBLEMA CON GRUPO META
IDENTIFICACIÓN DE GRUPOS DE PERSONAS QUE TENGAN EL MISMO PROBLEMA – Defina 3
SELECCIONE UN GRUPO Y CONTÁCTELO
¿Comparten el mismo problema? ¿Con qué frecuencia? ¿Cuál es su principal punto de dolor? ¿Porqué
tienen el problema? ¿Han buscado soluciones? ¿Cuáles?
ANALICE LA DATA
¿Tienen ellos su mismo problema? ¿En qué se parece y en qué se diferencia? ¿Cambia en algo su
perspectiva del problema?

111. EJERCICIO 5
LA SOLUCIÓN AL PROBLEMA
IDENTIFIQUE CÓMO HA CAMBIADO SU PERSPECTIVA DEL PROBLEMA
SOLUCIÓN AL PROBLEMA
Describa detalladamente el concepto de la idea que solucionará el problema. Evolucione las ideas
originales
ENTREGA
¿Cómo llegará esta solución a las otras personas que la necesitan? ¿Qué tipo de empresa habría que
hacer? Start-Up, non-profiit, alianza estratégica, etc

135. Solve your problem,
share your solution,
start your business

136. El proyecto más
innovador en el que
todos podemos
trabajar es nuestra
propia vida. En esta
intensa sesión de un
día, aprenderemos
herramientas para
diseñar una vida
que nos apasione, con
un fuerte sentido de
propósito y alto
impacto en el mundo.
24TARDE

138. EJERCICIO 6
The idea that you as an innovator have important choices has been a running, albeit largely implied, subplot of our journey thus far. Your earlier exercises saw you
choose 1 problem out of 10 for you to solve. You also got to choose what skills you would apply to your problem, thereby “co-forming” the problem and the solution, if
you recall.
We trust that your choice-making wasn’t random. Hopefully, a good deal of your process was based upon your understanding of how important the given problems are
to you and your awareness of the skills that you can bring to bear on the solution.
Knowing what choices you need to make, as well as when and how, is an important part of being a user innovator. Particularly if user innovation for you is a path to
entrepreneurship.
Making choices is at the heart of this specific exercise. Your goal here is to think about diffusion of your innovation, that is, the spread of your innovation in society. As
Eric von Hippel describes it, you have a sequence of overarching choices when it comes to diffusion:
– Whether to diffuse your innovation or not;
– If you choose to diffuse, you have a choice to diffuse your innovation via “Peer-to-Peer”, “Via the Market”, or both. Indeed, dual diffusion is possible. In fact, some
innovations lend themselves quite well for dual diffusion. Take Google, for example. Using Google for search is free, but not free if you want to advertise;
– Then you have a choice to license your innovation or to produce it yourself;
– And if you choose to produce your innovation yourself, you have a choice as to the kind of company you wish to build.
In case some of this is sounds new, that’s quite alright. Just take a look at Episodes 3 & 4 again. In Episode 4, in particular, Eric distills this choice sequence.
When you’re ready, think about and provide answers to the following questions:
1) Do you choose to diffuse your innovation or not? Why?
For the purposes of this exercise, we actually ask you to assume that you are choosing to diffuse your innovation. Otherwise, the remainder of this exercise
would be irrelevant for you.
2) Do you plan to diffuse Peer-to-Peer, Via the Market, or both? What is your thinking for why you’re making your choice?
3) If you plan to diffuse Peer-to-Peer, what is important for you to think about in order to increase the chances that your innovation is adopted?
4) Do you wish to license your innovation or to produce it yourself? How do you think about this choice?
5) Ultimately, whether your choice is to distribute Via the Market, or Peer-To-Peer, what kind of venture do you want to build and what is important for you to
think about to make that dream a reality?
Important note, this exercise is based on Peer Assessment. In fact, it’s the first of two Peer Assessments in this course. Unlike the previous exercises, which were all
graded by Self Assessment, your grade here will be awarded to you by a group of your peers in this course, based on a detailed rubric provided by the course team. You
will be assessing your peers too.
Use Peer Assessment as an opportunity to give and receive feedback. You stand to learn something new, and pay it forward by providing constructive, thoughtful, good-
willing feedback to your peers on their submissions. To keep the process fair, please do your utmost to assess your peers based on the rubric provided by the course
team. You will be able to see the rubric as soon as you submit your assignment.

140. Video
(más ejemplos)

142. And here we are – the final exercise of “User Innovation: A Path to Entrepreneurship”!
You’ve come far, and should be proud of what you’ve accomplished! We’re just thrilled for you!
The beautiful thing is - your journey is just beginning.
Exercise 7 is a peer assessment. Just like with Exercise 6, you will be graded by your peers.
Your job will be to grade your peers too. Try not to approach the assessment process strictly.
Look at it as an opportunity for you to get excited by the innovations of your peers, discover new
perspectives, and offer constructive and encouraging feedback. Give it a nice last hurrah.
One of the main themes of our course is that innovation is becoming more accessible for
everyone. We care about this not just because it gives us hope and inspiration, but also because
there are some fundamental forces that drive our society and economy today. These forces are
democratizing innovation. And it behooves you as a user innovator to understand these forces
and, ultimately, learn to wield them for the benefit of your innovation and the world.
So, dedicate your submission to answering these questions:
1) What are some of the forces that you’ve learned about in this course that are democratizing
innovation?
2) Why and how, in your opinion, do they democratize innovation?
3) Which of these forces is most relevant for you?
Last but not least, write a few words of congratulations on completing the course for your peers.
Share with them life advice that means a lot to you. You never know, you just might make
someone’s day ;-)
Finally, as always ...