mass public transportation sumarize strategic

2. Amtrak train travel over 500 destination in 46 stages on
21,000 mile Route system.

3. Organizational Structure
• Government Owned corporation
that was organized to provide
intercity passenger train service
in USA.
•All of AMTRAK prefered stock
owned by U.S Federal
Government
•Member of the board of director
are apointed by the President of
United State and are subject to
confirmation by U.S Senate
•Common Stock was Issued in
1971 to rail road that contribute
capital and equipment, even
though these share convey
almost no benefit, the holder
decline a 2002 buyout offer by
AMTRAK
Leadership
• In 2006 Alexander Kunmant
was named president and CEO of
AMTRAK.
•He successfully oversaw the
completion of labor agreement
with all of the union representing
amtrak’s employee
•In 2008 Alexander kunmant
asked to resign because of a
dispute about debt restructuring.

4. CCoommppaannyy MMiissssiioonn
 Provide efficient and effective intercity passenger rail mobility consisting of high
quality service that is trip – time competitive with other intercity travel option,
and provide additional or complementary intercity transportation service to
enssure mobility in times of national disaster or other instances where other
travel option are not adequately avalaiable

5. Company Vision
 Deliver superior service
 Serve a catalyst for change
 Involve into one of a number competitor for passenger rail service and routes,
all positioned on equal competitive footing

6. GGooaall aanndd OObbjjeeccttiivvee
 Developed of passenger rail coridors, based on federal – state matching
program
 Increase ridership
 Increase Revenue through increase ridership and improve revenue management
 Obtain cost growth through productivity and efficiency improvement
 Improve financial transparency
 Provide a safe and secure environment for passenger and employee
 Improve management and human capital
 Improve environmental stewardship

7. Marketing
 Advertising for AMTRAK is regional. Amtrak primary use its web at
http://www.amtrak.com

8. Using http://www.orbitz.com as partner.

9. Amtrak had e developed new area of their website,
called whistle stop
It is a facillity that traveler can log in and write the traveler holliday experience.

10. Strategy
 An alternative consumer travel choice to the automobile, bus and air
 Additional capacity with o for opportunity for growth and intermodal connection
 An important link in rural areas where transportation alternatif are limited
 A stimulus to economic development and comercial activity
 An enviromentally sound, energy eficient, and disabillity friendly alternative to
other transportation mode

11. Financial
 Although there is evidence to support these claims, the reality is that amtrak
need to make substantial changes in operation prior to seeing these result. The
independent auditor report, KPMG stated. “The company has a history of
substantial operating losses and is highly dependent upon substantial federal
government subsidies to sustain operations. Without such subsidies, amtrak
will not be able to continue to operate in its current form and significant
operating changes, restructuring or bankruptcy may occur. Such changes or
restructuring would likely result in asset impairment.

15. Operation
AMTRAK earn revenue from the following business activities, such as:
 Ticket and food & Beverage Revenue
 State Supported Revenue
 Commuter
 Commercial Business
 Other transportation Revenue

16. Service
 Making reservation for passenger with disabillity
 Travelling with attendant / a companion
 Station accesibillity
 Thruway bus service and accesibillity

17. Competitor
Amtrak has many competitor because they are in business tranportation. A
primary competition that amtrak faces is automobile. Automobile provide
consumers with more flexibility and generally are faster form of transportation.
The main difference is that consumer have to provide their own transportation.
Beyond the automobile, the main competition comes from Greyhound Bus Line
and Airlines.

18. Environmental Commitment
 Has partnered with carbonfund.org, allowing passenger to offset the carbond
emission footprint generated by their individual rail travel by making a
contribution.org
 Has also commited to reduce it greenhouse gas emissions by 6 percent from
2003 – 2010 as part of its participation in the chicago climate exchange (CCX)
 By choosing Amtrak, passenger are already step ahead because the carbon
footprint generated by their trip is smaller than that most of other mode
transportation –Roy Deitchman- Vice president, environmental health & safety
for Amtrak “ because it more energy efficient, traveling by rail contribute less per
passenger mile to greenhouse gas emission than either car or airplane.

19. Earth friendly travel on the auto
train
 “Save your car and help the earth everytime you ride”
It is no secret, the auto train is one of the easiest way to take your vehicle with you
on your trip without all the hassles that come along with long distance driving.
Riding the auto train save it passenger money on gas and time stuck in traffic on
congested road, lending a helping hand to earth along the way

20. How great is the auto train?
 When you ride the auto train and take your vehicle off the road, you are giving
the earth a break by minimizing your impact on the environment
 The auto train emits only about half the greenhouse gasses that would be
emitted if all the cars transported by auto train were driven on the highway.
And with capacity of up to 370 vehicle per train the svaing realy add up

21. Conclusion
Amtrak today faces obstacle that include uncertainty of government funding,
competition, fuel price, the regulatory environment in which they operate and
creating leadership development program. Only time will tell Amtrak’s CEO
Joseph Boardman will be able to deliver on his promise to help the company
“work through it chalenges and capitalize on the opportunities we have to build
safer, greener, healthier Amtrak that connect America coast – to – coast and
border to border.” Amtrak need a clear strategic plan for the future