1. Digital Champions:
Digital Engagement Group
Tim Lloyd
Marilyn Booth
Paul Melhuish
BIS Digital

2. Today
• Why we’re here
• What the Group’s About
• Digital Engagement & Policy – where we
are now
• Introduction to BIS Digital Channels
• Listening on the web

3. Why we’re here
• Set up Digital Champions to:
– Spread digital thinking more widely within the
Department
– Develop a network of advocates for “digital”
across Department
– Important: Changes in how Government
develops its digital offerings – eg single
domain
– Digital Engagement group to look at ways in
which digital tools can help the policy process

4. Sub Group Approach
• Creating digitally engaged policy maker
• Writing for the Web
• Accessibility issues
• Living in single domain world
• Influencing IT procurement

5. Our initial aim
• How can we embed digital into the policy-
making process right from the start? This
group to champion digital tools,
techniques and engagement at all stages
of the policy process, exploring and
promoting how social media can
contribute to better policy (and
campaigns).

6. Informal Terms of Reference
• We want you to champion effective digital
engagement, and help the Digital Team
raise awareness of the impacts and
advantages of digital tools. You’ll be our
eyes and ears in the wider Department……

7. What’s a Digitally Engaged Policymaker?
• Drivers – Cost and cultural changes
• People want to share, collaborate and
communicate in real time
• Levels of digital engagement – from listening, to
monitoring, to active engagement and
participation in social media activity
• Can take place in consultations or in more
sustained way
• The choice of engagement approach is yours

8. Digital Engagement in Government

9. So a Digital Policy Cycle?
• Monitoring conversations about a policy or
programme intervention at any stage
• Finding relevant research
• Building relationships with stakeholders – both
personal and corporate
• Promoting awareness of programmes & projects
• Mobilising online communities at consultation
stage
• Generate conversations round strategies and
campaigns

10. Some examples…
http://discuss.bis.gov.uk/hereform/

11. http://discuss.bis.gov.uk/communitybuying/

14. BIS’s Digital Tools

15. TWITTER
Twitter is a social networking and microblogging service that allows you to
answer the question, "What are you doing?" by sending short text
messages 140 characters in length, called "tweets", to your friends, or
"followers."

16. • How does Bisgovuk use Twitter?
• It’s another channel & tool to:
• Broadcast latest news and blog posts.
• interact with everybody (as long as they’re on Twitter).
• enable easy internal collaboration and group
communication.
• But also
• Monitor in real time

18. • Finding out what our stakeholders think:
• A quick trawl through twitter and #icegs lecture, hayes replaced by you tube video,
govt. Backtracking, govt. Incompetence. Depressing
• So, do all those attending #icegs for the BIG Hayes lecture feel suitably lectured 'at'
by the no-show, pre-recorded insult. #savecareers
• just heard at the #icegs conference future Level 3 courses will be funded by learners
taking loans. #Unf*ckingbelievable #yam
• #ukedchat for those interested in careers educ. please pick up the history of
this feed from #icegs @michaellarbs listening to the minister

19. • So what’s the over riding principle?
• Find a bandwagon and jump on it.
• Preferably while waving a big flag that
says "look at me look at me look at me -
I'm relevant!
• Whisper it quietly – it’s the gossip grapevine…

21. • Monitoring – being a twitter listener
• search.twitter.com
• Apps such as TweetDeck