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Sites that need to open Number 10 UKTI storify from our news Business Link Twitter Business in you Focus on enforcemeent
BIS social media week
On slides 7 – 19, click on pictures to go to sites …. Introduction to Social Media Watch Social Media Revolution 2012 Marilyn Booth & Tim Lloyd
Why does any of this matter for Government?• Drivers – Cost and cultural changes• Civil Service Reform Plan & Digital by Default – New Digital Strategy will look at online policy making• Increases & diversifies our reach• People want to share, collaborate and communicate in real time• Levels of digital engagement – from listening, to monitoring, to active engagement and participation in social media activity• Can take place in consultations, policy campaigns and beyond• BIS stakeholder groups all active online Marilyn Booth 20th June 2012
It’s about…• Interactivity• Listening• Engaging• Sharing• Communicating in real time• Breaking down traditional boundaries & hierarchies
BIS & Social Media• We use main social media channels – Twitter, YouTube, Flickr, Pinterest (pilot)• Some lesser known channels – Soundcloud, Audioboo• Interactive sites – Community Buying, Focus on Enforcement, Consultations• BIS blogs – Ministers, Guests & policy makers• Going where the conversations are
How are individuals already using social media?• Monitoring conversations about a policy or programme intervention at any stage• Finding relevant research• Building relationships with stakeholders – both personal and corporate• Promoting awareness of programmes & projects• Mobilising online communities at consultation stage• Generate conversations round strategies and campaigns• Reaching out beyond “usual suspects”
Or keeping people informed from closer to home…
What the social media guidelines say…• Communicate with citizens in the places they already are• Use social media to consult and engage• Use social media to be more transparent and accountable• Be part of the conversation with all the benefits that brings• Understand that government cannot do everything alone, or in isolation• Expect civil servants to adhere to the Civil Service Code (online as well as offline)
So this means…• Decide what your objectives are• Who are your audiences?• What messages do they need to hear?• Where are they already (so don’t ignore bulletin boards)• Then pick the most appropriate channel
Personal (External) Accounts• Takes time to build relationships• How public do you want to be• You should stick to civil service code• Personal vs professional boundaries• How active can you be?
Useful Resources• BIS Digital• Read the Social Media Guidelines• Mashable a good source of hints & tips• See The Digital Engagement Guide for more examples across Government