Your personal brand is an important part of building your career. Make sure your what you're doing on social media doesn't reflect against you negativity and hurt your brand.

1. 10 Things You’re Doing On
Social Media
That's Hurting Your
Personal Brand
By Marietta Gentles Crawford

2. #1: You have no idea
what shows up in
search results when
you’re Googled

3. #2: You have a public
Facebook profile and your life
is an open book (even a stalker
would get bored due to the lack
of a chase)

4. #3: You have an inappropriate
LinkedIn profile picture, such as a
selfie where you’re dressed in
business gear with a granite bathroom
countertop, towel, and mirrored
shower in the background

5. #4: You leave no stone unturned with
offensive comments and controversial
opinions, making many people grateful
for “hide” and “unfollow” options

6. #5: You validate how much hate
your job and manager by
constant postings about how
much you hate your job and
manager—surprise, the cat is out
the see-through bag

7. #6: Your Twitter profile resembles
one of a teenager, since you only
follow celebrities and no
professional public figures or career
interests

8. #7: You use LinkedIn like it is Facebook by
posting random meaningless status updates
and shamelessly plug that you’re looking for
a new job in every group you’ve joined (by
the way, that’s not considered networking)

9. #8: Your Facebook and Twitter profiles
include so much pictures of you drinking and
partying there is an intervention with your
name on it being staged at this very moment

10. #9: Your posts include
language that would make
even a sailor blush

11. #10: You tweet so much that you
don't know how to communicate
using more than 140 characters
and completely spelling out
words

12. So, Now What?

13. So, Now What?
Simple fixes such as changing your
social media privacy settings,
controlling posts that you are tagged
in, and deleting inappropriate photos
can improve your online identity

14. Be Conscious of Your Personal Brand
 If you have negative information that comes up in
a Google search, try adding positive information
that will push it further back on search pages
 Create your own web domain, be active on
LinkedIn, and share professional blog posts
 Be conscious of the things you post on social
media as well as what others may post about you.
Understand that each picture, post, or comment,
can potentially end up in Google search results

15. Be Conscious of Your Personal Brand
 Make sure that you send the right impression
about your brand to anyone that happens to
come across your name online. Unlike Vegas,
what happens on social media doesn’t always
stay on social media
 If there’s something that you wouldn’t want a
potential business connection to see, don’t
put it out there to be found

16. By Marietta Gentles Crawford