2. Ever since I was a little girl, I had a burning
passion for music. I went to my first concert at
10, and fell in love with live music. That turned
into my number one value being people, and
bringing them joy from their favorite artists. I
knew that this was something I would build my
forever career on. Helping major music labels
innovate the live music industry is something I
am looking forward to achieving!
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• Live Event Director & Producer
• Project Manager
• Marketing Manager
BRAND ARCHETYPE I work
through the lens of never being
afraid to take risks and always
having high energy. Behind every
concert is a creative, passionate
individual, that just wants to bring
people joy.
Live Event Producer for Music Labels
4. quisitions at Sony Music, Warner Music Group, and Universal Mu
TARGET AUDIENCE
Lindsay Greenman
Outreach Plan:
• To prepare for initial contact with Lindsay, I have
requested to connect with her via Linkedin.
• Along with the request to connect with Lindsay, I
attached a note with the request explaining why I am
connecting with her and my interest in Warner Music
Group.
• I will follow up with Lindsay in a week on continuing the
conversation in hopes to further build a relationship.
PROFILE
PICTURE Director, Talent Acquisition
at Warner Music Group
Ashley Wilson
Outreach Plan:
• To prepare for initial contact, I have requested to
connect with her on LinkedIn.
• I plan on messaging her on LinkedIn to introduce
myself and express my interest in Sony Music
Entertainment.
• I will follow up with Ashley in a week to connect with her
on any internship opportunities I can apply for out of
state.
PROFILE
PICTURE Talent Acquisition Manager
at Sony Music Entertainment
Kyle Wagner
Outreach Plan:
• I have followed Kyle on Linked and also connected with
his close connections.
• I was unable to connect with Kyle on Linkedin, so I will
be searching for his email, then emailing him to
communicate.
• I will look Kyle up on his social media platforms to
further connect with him, and hope to hear back by
email within two weeks. If I do not, I will direct message
him on social media.
PROFILE
PICTURE Director, Talent Acquisition
at Universal Music Group
5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Obtain an entry level job in production at Warner
Music Group.
‣ Connect with 100 people via Linkedin that work
at Warner Music Group by May 2023.
‣ I will hold 1 internship through a music label by
January 2023 that will help me gain more
experience.
Mid Term: (2025)
• Promotion from entry level job at Warner Music
Group.
‣ Grow client engagement with my position by
5% by 2024.
Long Term: (2029)
• Be a Director of Live Events at Warner Music Group.
‣ Produce and direct over 100 successful
concerts by 2028.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Excel
SOFT
HARD
Novice / Adept / Expert
Salesforce Software/ADP Workforce Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Organization Novice / Adept / Expert
Adobe Systems Adobe Audition
SOFT
HARD
Novice / Adept / Expert
Sony Vegas Pro Software Novice / Adept / Expert
Project Coordination Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
7. I help music labels manage logistics and
productions for live music performances, by
planning and coordinating every detail of the
event.
PROMISE
8. CREDENTIALS
Work Experience:
• Associate Gallery Leader, RH (August
2021- current)
• Marketing Intern, Promowest Productions
(July 2012 - July 2013)
Education:
• Music Business, B.S., Full Sail University
(June 2023)
Volunteer Work:
• Concert Journalist, Promowest
Productions (December 2012 - July 2013)
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Tiffany Perry
Industry Experience:
• Industry experience goes here
Education:
• Full Sail University, Current student
Leadership Experience:
• Cap Team 2 Associate, Walmart
Skills and Proficiencies:
• Creative Writing - 1 endorsement
• Time Management - 1 endorsements
• Personal Development - 1 endorsements
Mariella Waxman
Overall Online Presence:
• 43 connections, banner image customized, professional
headshot, profile is a little detailed, no published
articles, active on other social media, Linkedin URL not
customized.
• Grade: Poor, 35 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Promowest Productions
Education:
• Music Business, Full Sail University, June 2023
Leadership Experience:
• Associate Gallery Leader, RH (August 2021-current)
• Store Manager, Victoria’s Secret (August 2019-August
2021)
Skills and Proficiencies:
• Customer Service - 8 endorsements
• Microsoft Office - 5 endorsements
• Microsoft Excel - 5 endorsements
Overall Online Presence:
• 683 connections, custom banner image, professional
headshot, profile is intermediately detailed, published
articles, active on other social media, LinkedIn URL
customized.
• Grade: Average 55 out of 100
10. COMPETITION
Haley Horiuchi
Noteworthy Experience:
• Assistant Manager, Zumiez (July 2014-present)
• Assistant Manager, Rue21 (March 2013-July 2014)
Mariella Waxman
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Musc Management, Full Sail University, 2019
• Broadview Entertainment Arts University, 2016
Skills and Proficiencies:
• Marketing - 2 endorsements
• Inventory Management - 2 endorsements
• Retail Sales - 2 endorsements
Overall Online Presence:
• 56 connections, banner image not customized,
professional headshot, profile is slightly detailed, no
published articles, not active on other social media,
LinkedIn URL not customized
• Grade: Poor 30 out of 100
Industry Experience:
• Promowest Productions
Education:
• Music Business, Full Sail University, June 2023
Leadership Experience:
• Associate Gallery Leader, RH (August 2021-current)
• Store Manager, Victoria’s Secret (August 2019-August
2021)
Skills and Proficiencies:
• Customer Service - 8 endorsements
• Microsoft Office - 5 endorsements
• Microsoft Excel - 5 endorsements
Overall Online Presence:
• 683 connections, custom banner image, professional
headshot, profile is intermediately detailed, published
articles, active on other social media, LinkedIn URL
customized.
• Grade: Average 55 out of 100
11. BRAND POSITION
For music labels who put together live music
events, I provide unparalleled planning and
organizational expertise, because I believe that it
takes one good leader to collaborate with their
team to put on a great concert.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Promowest Productions - Live production Intern
‣ August 2022 | Columbus, OH
• Warner Music Group - Summer Virtual Intern
‣ July 2023 | Remote
• Full Sail University - Audio Arts Certificate
‣ July 2024 | Remote
Digital Marketing
• Primary Content: I will attend lots of concerts and create
reviews and blogs around them. I will also look into their crew
and see if I can interview any of them for content to add as
well.
• Primary Tools: I will use Linkedin, Instagram and Twitter to
promote my content.
• Website: I will use my digital profile to put links into all my
reviews and blogs around concerts, as well as links to my
social media. I will also add content in about myself and
experience.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I want to have is someone who is
working in concert production. They will have
experience with small and large scale events, and have
a people first mindset. I will have this relationship
established by March 2023.
Formal Education
• B.S in Music Business at Full Sail University - June
2023
Technical Skills
• Sony Vegas Production Workflow - Linkedin, February
2023
• Fundamentals of Pro Audio Equipment - Linkedin, July
2022
• Live Sound Engineering Techniques - Linkedin,
December 2022
Soft Skills
• Project Management Certification Course - Linkedin,
October 2023
• Recruiting Foundations Course - Linkedin, June 2022
• Proposals and Contracts - Linkedin, June 2022
14. Mariella Waxman
You know when you buy tickets to a concert, and sometimes it turns out
disappointing? Well, what I do is innovate creativity in the live music industry
and produce unforgettable concerts. In fact, I obtained my BS degree in
music business and have multiple certificates to become an expert.
Picture of You
Goes Here
15. REFERENCES
Grisetti, S. (2014, February 10). Welcome - sony vegas production
workflow video tutorial: Linkedin learning, formerly Lynda.com. LinkedIn.
Retrieved January 10, 2022, from
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workflow/welcome?autoAdvance=true&autoSkip=false&autoplay=true&r
esume=true&u=50813145
Wurth, G. (2017, September 15). Welcome - pro tools video tutorial:
Linkedin learning, formerly Lynda.com. LinkedIn. Retrieved January 10,
2022, from https://www.linkedin.com/learning/fundamentals-of-pro-
audio-
equipment/welcome?autoAdvance=true&autoSkip=false&autoplay=true
&resume=true&u=50813145
Carpenter, B. (2013, December 13). Welcome - live sound engineering
techniques: On tour with rush video tutorial: Linkedin learning, formerly
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on-tour-with-rush/welcome?u=50813145
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mt.e_pcrid.484112881867_pdv.c_plc._trgid.kwd-
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Bruno, B. (2016, July 17). Welcome - recruiting foundations video
tutorial: Linkedin learning, formerly Lynda.com. LinkedIn. Retrieved
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foundations/welcome?autoAdvance=true&autoSkip=false&autoplay=tru
e&resume=true&u=50813145
Bruno, B. (2016, July 17). Welcome - recruiting foundations video
tutorial: Linkedin learning, formerly Lynda.com. LinkedIn. Retrieved
January 10, 2022, from https://www.linkedin.com/learning/recruiting-
foundations/welcome?autoAdvance=true&autoSkip=false&autoplay=tru
e&resume=true&u=50813145
11-2021.00 - marketing managers. O*NET OnLine. (n.d.). Retrieved
January 10, 2022, from https://www.onetonline.org/link/summary/11-
2021.00
13-1082.00 - project management specialists. O*NET OnLine. (n.d.).
Retrieved January 10, 2022, from
https://www.onetonline.org/link/summary/13-1082.00
Notas do Editor
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
