http://www.socialmediaonlineclasses.com How to create a compelling Facebook Timeline cover image that generates leads and sales. See examples of outstanding business Timelines that you can do yourself!

1. Create a Compelling
Facebook Timeline

2. Presented by:
Maria Peagler
@SM_OnlineClass
www.socialmediaonlineclasses.com
www.facebook.com/SocialMediaOnlineClasses
Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses

3. Show Visual Elements
Does your brand lend itself to showing great photos? Combine them into
one strong Timeline cover and showcase it front and center on your
Facebook page.
From the online course Facebook 102: Customizing an Existing Facebook Page at www.socialmediaonlineclasses.com

4. Have a Sense of Humor
Old Spice’s Timeline shows their spokesman, offers a short history of their
company, and shows the most popular photos and videos on their page.
From the online course Facebook 102: Customizing an Existing Facebook Page at www.socialmediaonlineclasses.com

5. Show the people behind
your company
Everyone has heard of the New York Times newspaper and online news
channel. They’re not using their Facebook Timeline to promote the paper,
but to show the actual people behind it. Excellent way of humanizing their
brand.
From the online course Facebook 102: Customizing an Existing Facebook Page at www.socialmediaonlineclasses.com

6. What’s In It for Me?
TabSite offers easy ways of creating custom Facebook tabs, and they
include calls-to-action under their Timeline using those same tabs.
From the online course Facebook 102: Customizing an Existing Facebook Page at www.socialmediaonlineclasses.com

7. Make it Beautiful
United Notions offers beautiful fabrics and notions to the crafts industry.
However, their fabrics are constantly changing. Notice they don’t have
images of their fabric lines: they would need to change that Facebook
Timeline cover every season. Instead, they’ve put general images that are
still lovely.
From the online course Facebook 102: Customizing an Existing Facebook Page at www.socialmediaonlineclasses.com

8. Establish Credibility
People visit your Facebook page only once or twice. Establish your credibility
quickly by offering a testimonial or other credits that set you apart on your
Facebook Timeline.
From the online course Facebook 102: Customizing an Existing Facebook Page at www.socialmediaonlineclasses.com

9. Timeline Cover Guidelines
•851 x 315 pixels
•Low resolution
•Include brand colors, photos, identity
•Add website URL in About section
•Software? Picasa, Pixelmator, Photoshop
Elements, Illustrator, Corel Draw
From the online course Facebook 102: Customizing an Existing Facebook Page at www.socialmediaonlineclasses.com

10. Help! How Do I Get it
All Done?
Step-by-Step Tutorials for Course
Insights Facebook 101: Developing a Facebook Page for Your Business
Timeline cover, creating Facebook 102: Customizing an Existing Facebook Page
custom tabs, and capturing
contact information
Creating an engagement Facebook 103: Marketing Your Business on Facebook
strategy and marketing
effectively
I need everything! Unlimited Class Pass
I need individual help: keep me Mastermind Consulting
accountable, set up a plan, and
give me a scorecard on results
Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses

11. From the online course -
Facebook 102: Customizing an
Existing Facebook Business Page
www.socialmediaonlineclasses.com
Maria@socialmediaonlineclasses.com