Small World Labs - Integrated Online Communities
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Small World Labs creates fully hosted, turnkey, white-label communities “within” or side-by-side institutional websites that provide an opportunity for current and prospective members and constituents to connect with one another and with organizations. Small World Labs becomes a key strategic partner to companies that need to meet the following key objectives: • Gain new members and better retain existing members • Maximize the virtuous circle of awareness generation, member recruitment, engagement and retention, and ultimately increased donations. • Become the definitive online community website for discussion and interaction on their cause, issue or profession • Enable members and constituents to connect together and network professionally and emotionally • Provide the ability for members and constituents to easily share best practices, experiences, and insights • Create an online community experience with the ability to seamlessly connect with other applications (e.g., member databases, CRM, study databases, etc.)
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Small World Labs - Integrated Online Communities
- 1. Creating Integrated Online Community Experiences
- 2. Small World Labs Background • Help non-profit organizations increase online engagement with their constituents • Market leader in non-profit online communities • Convio Open Technology Partner (5 integration points out of the box) • Founded 2005, over 100 communities • Complete suite of community solutions
- 4. Full Service Community Provider Community Platform Set Up Services Community Engagement Services
- 5. Community Platform • Increase online engagement • Increase new referrals • Increase per capita contributions • Enrich your constituent data set • Improve SEO/page rank of your web properties • Leverage your investment in Convio • Unify a personalized destination for deep constituent conversation and engagement • Make your constituents feel like they are a part of your organization
- 6. Flexible, Mature Platform • Constituent management • Content management • Drag & drop interface • Page creator • Navigation editor • Site layout & colors • HTML block builder • Analytics & API access “Point & Click” capabilities enable quick, effective reactions
- 7. Set Up Services • Online Community Implementation – Organization Goals – Community Goals – Target Segment(s) • Recommend Configuration • Graphic Design • CSS Application
- 8. API Integration & Customizations • Open Application Programming Interface (API) • Access all site content • Custom interface blocks • CRM or CMS systems • Other 3rd party applications
- 9. Community Engagement Services Seeding • Content program • Participation guidelines • Initial outreach Feeding • Welcome program Weeding • Editorial calendar • Listening & responding Weeding • Maintaining original tone Feeding • Moderating the trolls • Member recognition programs Seeding Community Lifecycle
- 10. Small World Labs Community Results 500% 450% 437% 400% 350% 300% 300% 250% 200% 150% 100% 78% 50% 0% Increased New Increased Time On Increased Contributions Constituent Referrals Related Web Properties Per Constituent
- 11. CRM Integrated Online Community Platform
- 12. Out of the Box Integrations 1. Bi-directional SSO (Single Sign On) 2. Enrichment of constituent data set via profile field sync 3. Personalization of Community Experience 4. Community Actions Log available for analysis in CRM tool set 5. Auto-Membership in Micro- Communities
- 13. 1. Single Sign On • Sign in Once, Logged In Twice • Invisible to User • Provides a seamless unified CRM Platform experience Small World Labs Community Platform
- 14. 2. Bi-Directional Profiles Data Sync • Easily configured by client • Enriches Convio data set Constituent Dbase • Updates on both ends CRM Small World Labs Admin Panel
- 15. 3a. Personalized Experience - Announcements Small World Labs Admin Panel
- 16. 3b. Personalized Experience - Recognition Small World Labs Admin Panel
- 17. 3c. Personalized Experience – Access Small World Labs Admin Panel
- 18. 3d. Personalized Experience - Profile Questions Small World Labs Admin Panel
- 19. 4. Integrated Community Actions Community Activity Stream Constituent Interactions Constituent Dbase Community Actions Data Stored in Convio 19
- 20. 5. Auto Membership Micro-Communities Small World Labs Admin Panel
- 21. Contact Information www.smallworldlabs.com Mariano Cáceres VP Community Development Tel. 512.474.6400 x 29 mariano@smallworldlabs.com
Notas do Editor
- We are a full service technology company thatspecializes only in online communitiesWe provide a:Community platform – that is flexible and adjustable to meet different needs and experiencesSet up ServicesCommunity Engagement Services
- At the core is our online community technology platform, which is - focused on increasing online engagement and making your supporters feel like they are a part of your organization & its causeIt can also help the SEO of your organization’s web properties And for Convio customers, helps leverage their existing investment in Convio
- I mentioned that our platform increases online engagement with supporters and constituents.The reason that we focus on this is that we’ve found significantly positive effects from increased online engagement. A 3rd party consulting firm analyzed one of our client’s communities and found that when you compared a Small World Labs community member to a non community member, that membership in the organization’s community had the effect of:Increasing time spent on the organization’s other web properties by 300%Referred new supporters to the organization at an 78% increased level And increased their contributions to the organization by 437%These are key statistics for any organization and that’s what we focus on achieving.
- The first integration point was single sign on between Small World Labs & ConvioSo users could sign in oncebe logged into both systemsAnd move around without having to supply their credentials againThis provides seamless navigation which improves the user experience
- When a user’s information is updated in the community, it synchronizes with Convio’s data in Constituent 360, keeping everything up to dateAgain, all of this can be done point and click with out calling anyone or needing any programming expertise.
- Once this is done, we can use Convio Groups to deliver “conditional content” and other forms of personalization to any Small World Labs community page
- Which also include:- Limit or grant access to community areas or pages Auto-assign users to specific micro-communities (which CaringBridge is using for educational training groups based on each user’s completed level of training) And turn on additional profile questions
- Which also include:- Limit or grant access to community areas or pages Auto-assign users to specific micro-communities (which CaringBridge is using for educational training groups based on each user’s completed level of training) And turn on additional profile questions
- Which also include:- Limit or grant access to community areas or pages Auto-assign users to specific micro-communities (which CaringBridge is using for educational training groups based on each user’s completed level of training) And turn on additional profile questions
- And will be extending that to include Convio’s Common Ground & Luminate CRM products
- Which also include:- Limit or grant access to community areas or pages Auto-assign users to specific micro-communities (which CaringBridge is using for educational training groups based on each user’s completed level of training) And turn on additional profile questions