This presentation was showed in Metropolia University of Applied Sciences on the 3.11 for the YAMK students in Media Production.

1. Concept Design Affinity diagrams + Details for report Dr. Mariana Salgado 03.11.2011 Mediatuottamisen ylempi ammattikorkeakoulu tutkinto/ Metropolia

2. Redefining the concept

3. Picture in Flickr by magia3e

4. Definition of the concept (needs, goals, organization, resources, etc...) Data collection (benchmarking of competitors, product history, use situation) Ideas take shape Structuring the idea (usability, accessibility, tools, etc) Making the idea concrete (design) User test (getting feedback from future users) By Jonna Iljin

5. Definition of the concept Data collection Ideas take shape Structuring the idea Making the idea concrete User test Redefining the concept

6. If the concept design is good it is seen at the end of the process. This is why that always it is meaningful to test, evaluate, try out and make as many iterations as possible with final users. Scenarios, personas, design probes are some tools for evaluating concept design. They generate discussion on the topic that the concept explores.

7. The concept can be good but you can failed in how to argument for it, or on how to make it clear. Picture in Flickr by Jordanhill School D&T Dept

8. Put attention in how you present it how you argument for it how you sell it to clients, colleagues and users Picture in Flickr by Jordanhill School D&T Dept

9. Your visualizations, the tools you choose for showing it the vocabulary you choose for talking about it your plan of implementation the user studies A R E V E R Y I M P O R T A N T

10. A good concept design take into consideration: Economical justifications Sustainability Visibility of the organization Micro + Macro consequences Local + Global aspects understand where it is influencing and can evaluate it beforehand

11. Definition One sentence definition + Goals User group Accessibility Resources Picture in Flickr by itjil

12. Data collection Benchmarking others (What? Why? How?) Design Process Interaction with users Interaction with colleagues Discarded ideas Scenarios/Videos/Probes/Presentations/etc Picture in Flickr by gallagher.michaelsean

14. Justification On each of the choices: on the whole concept on implementation plan on the communication channels Strength/ Opportunities Threads/ Weaknesses On everything you think it is relevant for the refining of the concept. Picture in Flickrby Pete Reed

15. Synthesis Outline the main points Clear the message to your users/colleagues Provide a vision of the whole but putting attention to details What else do you need to better visualize your concept? This is the moment to evaluate if you need other tools.

16. Visualizations Actor Maps Blueprinting Metaphors Customer Journey Map Offering Map Storyboard See for example: Envisioning in Service design tools http://www.servicedesigntools.org/taxonomy/term/2

17. Final report (no more than 5 pages A4) Use visualizations Definition Data collection (making emphasis in your report on user research) Content Justification Synthesis Use the reading that you reviewed during this course

18. Prepare a Pecha Kucha ( a presentation that lasts only 6min 40 seconds, only with images, not a lot of text in the slides) Explain your concept, (who will beneficiate, how, why this concept) Describe your testing (who you invited to discuss, why, what happen) Redefinition of the concept (or adding details and new features that are essential for making it work). For next class On the 17.11

19. New Representations Techniques for Designing in a Systematic Perspective by Nicola Morelli and Christian Tollestrup Visualtiles. Communication tools for (service) design by Chiara Diana, Elena Pacenti, Roberta Tassi Readings

20. Thanks! [email_address] [email_address]