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team 93

  1. 1. Maryam Matar - Maryam Khalfan - Amna Khalid HOW MIGHT WE RAISE AWARENESS ON THE IMPORTANCE OF TEACHING CHILDREN WITH DISABILITY, INDIVIDUALIZED EDUCATIONAL CURRICULUMS BASED IN THEIR NATIVE LANGUAGE (ARABIC) BY PROMOTING OUR EDUCATIONAL PROGRAMS INTO THE EMIRATI MARKET AND THE EMIRATI EDUCATIONAL SECTOR? Learning Academy - Yasmeen Samaha TEAM 93
  2. 2. Showcasing the problem in depth(#right problem, #problemsolving, #heuristics ) Agenda Background information of learning academy Market strategy Marketing research # logical reasoning
  3. 3. learning academy is an educational training institution. They work with educators, teachers, specialists and caregivers. They provide sessions for children with disability/ special needs Learning Academy
  4. 4. Learning academy are introducing a new Arabic curriculum that serves people with disabilities. This curriculum is unknown in the Emirati Market. The Emirati educational sector is unaware of the importance of having a curriculum based on the native Arabic language. #Right problem
  5. 5. The Emirati educational sector is unaware of the importance of having a curriculum based on the native Arabic language. Initial state
  6. 6. The Emirati educational sector becomes aware of the curriculum and implement the program in the schools goal state
  7. 7. scale The scale of our problem is national.
  8. 8. subproblem 1 #problem solving It’s a foreign and Unknown program/curriculum. Still underdevelopment
  9. 9. Budget Time and location Bullying between students and teachers Constraints Finding local emirate is willing to teach Training time
  10. 10. Doesn’t fit the Emirati culture Obstacle
  11. 11. Heuristic Intensive case study Analyzing one’s own behavior in similar situations Role-playing one’s own behavior in similar situations
  12. 12. Market research How much people with determination cost in their education? Parents with special needs children are shelling out more than Dh100, 000 annually for their education How much does a specialist teacher for people with determination cost in Dubai? monthly bill of Dh50,000 for his child which includes Dh24,000 for therapy, Dh4,000 for school, Dh3,000 for speech/language, and Dh6,000 for a qualified specialist teacher How many specialist teachers are available in the UAE? There are 87 specialist teacher or assistants with qualified certificate for people with determination in the the UAE
  13. 13. Market research How does our company differ from different company’s? Our program is different from other companies since it focuses in Arabic rather than English and on people with determination rather than on average people and they will be qualified for teaching disabled people To be a special teacher in the UAE : 1.Fluent in spoken and written English. 2.High school Certificate with two year of experience. 3.Candidates applying for this position MUST be sponsored by their spouse/father. 4. should have qualified certificate for people with determination .
  14. 14. market research Schools that allow other programs to teach them : Dunecrest US school of dubai Emirates school Our competitors : Course takers https://www.teacherstraininguae.com/special- education.php
  15. 15. Market Strategy 1. Promoting it on Google 3. Pay for billboards 2. Participate in GCC education events
  16. 16. Market Strategy 4. Promoting it to school via email 5. Send out posters 6. Demonstrate and present the services, once interested.
  17. 17. (improvement) Since the curriculum is Jordanian it should be modified to the native Emirati language Part-time job Promoting and advertising the program Solutions
  18. 18. #logicalreasoning Learning Academy teaches young disabled students in their mother tongue from a young age. Learning it from a young age can make them face fewer difficulties in the future. So, the Emirati academic sectors must implement this program in other schools.
  19. 19. poster
  20. 20. Email
  21. 21. Thank You for listening!

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