team 93 presentation

1. Maryam Matar - Maryam Khalfan - Amna Khalid
HOW MIGHT WE RAISE AWARENESS ON THE
IMPORTANCE OF TEACHING CHILDREN WITH
DISABILITY, INDIVIDUALIZED EDUCATIONAL
CURRICULUMS BASED IN THEIR NATIVE
LANGUAGE (ARABIC) BY PROMOTING OUR
EDUCATIONAL PROGRAMS INTO THE EMIRATI
MARKET AND THE EMIRATI EDUCATIONAL
SECTOR?
Learning Academy - Yasmeen Samaha
TEAM 93

2. Showcasing the problem in depth(#right
problem, #problemsolving, #heuristics )
Agenda
Background information of learning
academy
Market strategy
Marketing research
# logical reasoning

3. learning academy is an educational
training institution.
They work with educators, teachers,
specialists and caregivers.
They provide sessions for children
with disability/ special needs
Learning Academy

4. Learning academy are
introducing a new Arabic
curriculum that serves people
with disabilities. This curriculum
is unknown in the Emirati
Market. The Emirati educational
sector is unaware of the
importance of having a
curriculum based on the native
Arabic language.
#Right problem

5. The Emirati educational sector is
unaware of the importance of
having a curriculum based on
the native Arabic language.
Initial state

6. The Emirati educational sector
becomes aware of the
curriculum and implement the
program in the schools
goal state

7. scale
The scale of our problem is
national.

8. subproblem 1
#problem solving
It’s a foreign and Unknown
program/curriculum. Still
underdevelopment

9. Budget
Time and location
Bullying between students and
teachers
Constraints
Finding local emirate is
willing to teach
Training time

10. Doesn’t fit the Emirati
culture
Obstacle

11. Heuristic
Intensive case
study
Analyzing one’s own
behavior in similar
situations
Role-playing one’s own
behavior in similar
situations

12. Market research
How much people with determination cost in their education?
Parents with special needs children are shelling out more than
Dh100, 000 annually for their education
How much does a specialist teacher for people with determination
cost in Dubai?
monthly bill of Dh50,000 for his child which includes Dh24,000 for
therapy, Dh4,000 for school, Dh3,000 for speech/language, and
Dh6,000 for a qualified specialist teacher
How many specialist teachers are available in the UAE?
There are 87 specialist teacher or assistants with qualified certificate
for people with determination in the the UAE

13. Market research
How does our company differ from different company’s?
Our program is different from other companies since it focuses in
Arabic rather than English and on people with determination rather
than on average people and they will be qualified for teaching
disabled people
To be a special teacher in the UAE :
1.Fluent in spoken and written English.
2.High school Certificate with two year of experience.
3.Candidates applying for this position MUST be sponsored by their
spouse/father.
4. should have qualified certificate for people with determination
.

14. market research
Schools that allow other programs to teach them :
Dunecrest US school of dubai
Emirates school
Our competitors :
Course takers
https://www.teacherstraininguae.com/special-
education.php

15. Market
Strategy
1.
Promoting it on
Google
3.
Pay for billboards
2.
Participate in GCC
education events

16. Market
Strategy
4.
Promoting it to
school via email
5.
Send out posters
6.
Demonstrate and
present the services,
once interested.

17. (improvement) Since the
curriculum is Jordanian it
should be modified to the
native Emirati language
Part-time job
Promoting and advertising the program
Solutions

18. #logicalreasoning
Learning Academy teaches
young disabled students in
their mother tongue from a
young age. Learning it from a
young age can make them face
fewer difficulties in the future.
So, the Emirati academic
sectors must implement this
program in other schools.

19. poster

20. Email

21. Thank You
for listening!