Some people find their ads scoring badly and end up paying expensive amount per click for the keyword they are targeting. That's why you need to look for a way increase adwords quality score right away before you end up bankrupt.

1. Some people find their ads scoring badly and end up paying
expensive amount per click for the keyword they are targeting.
That's why you need to look for a way increase adwords quality
score right away before you end up bankrupt. Some people have
been banned outright while others have been slapped and want to
increase quality score of their landing pages. There have been some
drastic changes to the quality score algorithm lately. And affected
many people especially affiliates. What can the affected parties do to
increase quality score?
Assuming that you have not been banned by Google, use these quick
fixes that can help get your campaigns running again.
Here is a list of some quick fixes that may help you if you have
gotten Google slapped in the last couple of weeks:
1. Cloak your affiliate links - Google has slapped all affiliate sites so
you must cloak your links if you want run review style affiliate
pages on Ad Words
2. Don't promote scams and/or rebill offers with hidden terms and
conditions - if you don't trust the site with your money, then don't
promote it
3. Read Google's Terms and Conditions and Don't Violate Them! - I
know some of these can be vague but some things are spelled out in
there so make sure you are familiar with these

2. 4. Don't promote in scammy/spammy niches such as (this is not an
all-inclusive list): teeth whitening, colon cleanse, acai berry, and
make money from home - Google has taken a dim view of these
niches due to the all the BS affiliates that are out there. Even if you
are legitimate, you may get lumped together with everyone else and
you may actually get banned for no reason.
5. Don't use fake reviews or fake blogs
Google is smart enough to catch malpractices, so I recommend that
you stick with proven business strategies and don't even try get rich
quick scheme. Beware of quick fixes that promise you a simple
solution as most often these do not offer genuine long term business
strategy.
If you want to increase your quality score and
survive regardless of any changes in the
Google's algorithm later on:
1. Write original, quality content on a site that you own (preferably
word press)
2. Optimize your site for SEO and work on increasing page rank,
creating back links and doing what real businesses do - Google will
let you get away with more on Ad Words (squeeze pages even in
some cases) if you have a higher PR. I have tested this and it seems
to be true (although who can be 100% sure?)
3. Instead of spamming affiliate links everywhere use your natural
and PPC traffic to build a list with the traffic you get

3. 4. Focus on building relationships with your customers by providing
useful content and capturing leads.
If you are an affiliate using review pages etc..by following the quick
fixes above you can still promote your site with ad words for the
time being and increase quality score. By following the proven
long term business strategies you will be able to thrive in any
environment for the long term regardless of what Google does with
its algorithms.